Categories

BRANDS

1. Best Integrated Social Media Campaign

This category recognises outstanding campaigns that effectively integrate various social media channels and strategies to deliver a cohesive and impactful marketing message. Judges will be looking for campaigns that demonstrate a well-coordinated approach across platforms, resulting in measurable success and a unified brand message.

2. Best Real Time Response / Newsjacking

This category acknowledges campaigns that demonstrate exceptional agility and creativity in responding to real-time events or news trends on social media. Judges will evaluate campaigns that effectively leverage current events to capture audience attention, generate engagement, and align with the brand’s message.

3. Best Social Amplification Campaign

This category celebrates campaigns that excel in expanding their reach and influence on social media through strategic amplification techniques. Judges will assess campaigns that effectively leverage user-generated content, influencers, or partnerships to enhance brand visibility and engagement.

4. Best Social Brand Launch / Relaunch

This category recognises successful brand launches or relaunches on social media platforms. Judges will consider campaigns that effectively introduce or reintroduce a brand to the audience, generating excitement, awareness, and positive reception.

5. Best Social Commerce Campaign

This category honours campaigns that effectively promote and drive sales through social media platforms. Judges will look for campaigns that demonstrate innovative strategies and measurable results in driving e-commerce and sales goals.

6. Best Social Media Advertising Campaign

This category acknowledges outstanding campaigns that effectively utilise paid social media advertising to achieve marketing objectives. Judges will evaluate the creativity, targeting, and results of these campaigns.

7. Best Social Media Analytics and Insights

This category recognises excellence in using social media analytics and insights to inform marketing strategies. Judges will assess the depth and quality of data analysis, its impact on decision-making, and the resulting improvements in campaign performance.

8. Best Social Media Campaign for a Specific Audience NEW

This category recognises campaigns that demonstrate exceptional understanding and engagement with a clearly defined target audience. Judges will evaluate the strategic approach, creative execution, and effectiveness in reaching and resonating with the specific audience segment. Factors considered include audience insights, tailored messaging, channel selection, and demonstrable impact on the target group.

9. Best Social Media Campaign: Facebook

This category recognises outstanding campaigns that were executed primarily on the Facebook platform. Judges will evaluate the creativity, engagement, and impact of the campaign within the Facebook community, as well as its alignment with campaign goals.

10. Best Social Media Campaign: Instagram

This category honours exceptional campaigns that were primarily run on Instagram. Judges will assess the creativity, visual appeal, engagement, and impact of the campaign within the Instagram community, considering its effectiveness in conveying the intended message.

11. Best Social Media Campaign: TikTok / Douyin

This category celebrates campaigns that excelled on the TikTok platform. Judges will assess the creativity, virality, engagement, and impact of the campaign within the TikTok community, taking into account its resonance with a youthful and dynamic audience.

12. Best Social Media Campaign: WeChat

This category acknowledges campaigns that excelled on the WeChat platform, widely used in China. Judges will evaluate the campaign’s effectiveness in reaching and engaging a Chinese audience, considering factors such as creativity, integration of WeChat features, and impact.

13. Best Social Media Campaign: Xiaohongshu

This category recognises campaigns that stood out on the Xiaohongshu platform, known for its influence on fashion and lifestyle in China. Judges will evaluate the campaign’s creativity, engagement, and resonance within the Xiaohongshu community, taking into account its appeal to fashion and lifestyle enthusiasts.

14. Best Social Media Campaign: YouTube

This category honours campaigns that excelled on the YouTube platform, a leading video-sharing platform worldwide. Judges will assess the creativity, content quality, engagement, and impact of the campaign on YouTube, considering its effectiveness in leveraging video content.

15. Best Social Media Community Management

This category celebrates exemplary community management practices on social media platforms. Judges will consider how brands or individuals engage with their audience, build a loyal community, and foster meaningful interactions.

16. Best Social Media Crisis Management

This category recognises effective crisis management strategies on social media. Judges will evaluate how well brands or individuals handle unexpected challenges and maintain their reputation during crises.

17. Best Social Media Customer Service

This category honours outstanding customer service provided through social media channels. Judges will assess the responsiveness, effectiveness, and customer satisfaction achieved through social media support.

18. Best Social Media Education or Awareness Campaign

This category acknowledges campaigns dedicated to raising awareness or educating the public on important issues through social media. Judges will evaluate the impact of these campaigns on public understanding and engagement.

19. Best Social Media Engagement Strategy

This category recognises innovative strategies employed to drive engagement on social media platforms. Judges will assess the effectiveness of tactics used to capture audience attention and encourage interaction.

20. Best Social Media Innovation

This category celebrates groundbreaking and inventive approaches in social media marketing. Judges will evaluate campaigns that push the boundaries of creativity and technology, introducing novel concepts to the industry.

21. Best Social Media Partnerships: Art, Culture, Brand, or Entertainment

This category recognises exceptional collaborations between brands or individuals and entities from the fields of art, culture, brand, or entertainment on social media. Judges will assess the impact, authenticity, and creativity of these partnerships, considering how they effectively enhance brand visibility and engagement within these domains.

22. Best Social Media Partnerships: Celebrities

This category honours collaborations between brands or individuals and celebrities on social media platforms. Judges will evaluate the impact, authenticity, and creativity of these partnerships, considering how they effectively leverage the celebrity’s influence and resonance with the audience.

23. Best Social Media Partnerships: Influencers

This category acknowledges collaborations between brands or individuals and influencers on social media platforms. Judges will assess the impact, authenticity, and creativity of these partnerships, considering how they effectively leverage the influencer’s authority, engagement, and alignment with the brand or campaign message.

24. Best Social Media Use of Emerging Technologies

This category recognises campaigns that effectively incorporate emerging technologies, such as augmented reality, virtual reality, or AI, into their social media strategies. Judges will assess the innovative use of these technologies and their impact on campaign success.

25. Best Use of Account Based Marketing

This category celebrates campaigns that effectively employ account-based marketing strategies on social media. Judges will evaluate the precision, targeting, and results achieved through these campaigns.

26. Best Use of AI NEW

This category celebrates innovative and impactful applications of artificial intelligence in social media. Entrants can showcase the use of AI in any aspect of their social media efforts, including but not limited to: content creation, audience targeting, campaign optimisation, social listening, and automation. Judges will evaluate the originality, effectiveness, and ethical considerations of the AI implementation.

27. Best Use of Cause Marketing in a Social Media Campaign

This category recognises campaigns that effectively align with and promote social or environmental causes through social media. Judges will evaluate the impact, authenticity, and engagement generated by these campaigns.

28. Best Use of Interactive Elements in a Social Media Campaign

This category acknowledges campaigns that incorporate interactive elements, such as polls, challenges, or contests, to engage and captivate the audience. Judges will assess the creativity and effectiveness of these interactive components.

29. Best Use of Live Streaming

This category honours campaigns that effectively leverage live streaming platforms to engage with the audience in real-time. Judges will evaluate the engagement, creativity, and impact of live streaming efforts.

30. Best Use of Social Media for a Campaign

This category acknowledges campaigns that demonstrate outstanding use of social media for marketing purposes. Judges will consider the creativity, effectiveness, and alignment with campaign goals.

31. Best Use of Social Media Platforms

This category recognises campaigns that effectively leverage multiple social media platforms to achieve marketing objectives. Judges will assess the strategic use of different platforms and their impact on campaign success.

32. Best Use of Storytelling in a Social Media Campaign

This category celebrates campaigns that excel in using storytelling techniques to captivate and connect with the audience on social media. Judges will evaluate the effectiveness and creativity of storytelling elements.

33. Best Use of Tribal Marketing NEW

This category recognises excellence in building and engaging online communities around shared passions and values. Judges will look for campaigns that cultivate a strong sense of belonging, foster active participation, and leverage the collective power of the community to achieve campaign objectives. Successful entries will demonstrate authentic engagement, meaningful interactions, and a clear impact on brand loyalty and advocacy.

34. Best User-Generated Content Campaign

This category acknowledges campaigns that effectively incorporate user-generated content to enhance brand visibility and engagement. Judges will consider the authenticity, creativity, and impact of user-generated content.

35. Best Video in a Social Media Campaign

This category recognises outstanding video content within social media campaigns. Judges will assess the quality, creativity, and effectiveness of video materials.

36. Best Viral Social Media Campaign

This category celebrates campaigns that have achieved viral status on social media platforms. Judges will evaluate the factors that contributed to the campaign’s virality, including creativity and audience engagement.

INFLUENCERS

37. Best Campaign by a Nano Influencer

This category acknowledges the remarkable campaigns orchestrated by nano influencers, whose follower count was fewer than 10,000 followers during the campaign. Judges will assess the campaign’s effectiveness, creativity, and authenticity in creating meaningful connections and engagements within the nano influencer’s intimate and dedicated following.

38. Best Campaign by a Micro Influencer

This category honours campaigns led by micro influencers, whose follower count was fewer than 100,000 followers during the campaign period. Judges will evaluate the campaign’s creativity, authenticity, and impact on engagement and conversion within the micro influencer’s dedicated and engaged community.

39. Best Campaign by a Macro Influencer

This category celebrates outstanding campaigns conducted by macro influencers, whose follower count was fewer than 1,000,000 followers during the campaign period. Judges will assess the campaign’s effectiveness, creativity, and resonance with the macro influencer’s audience, considering the influencer’s significant reach.

40. Best Campaign by a Mega Influencer

This category recognises exceptional campaigns executed by mega influencers, whose reach extends to more than 1,000,000 followers. Judges will evaluate the campaign’s creativity, impact, and alignment with the influencer’s brand while considering the extensive reach and influence of the mega influencer.

NOT FOR ENTRY

41. Overall Agency HashMaster (Not for Entry)

This title is not open for direct entry, and is based solely on performance across all categories. It recognises the agency with the most successful performance at the Hashtag Asia Awards, based solely on the number and type of awards won as determined by the Hashtag Asia Awards jury.

Points System:

Gold: 4 points
Silver: 2 points
Bronze: 1 point

Points Allocation for Multiple Agencies:

Lead Agency: When multiple agencies collaborate on a winning entry and a lead agency is identified, the lead agency receives full points towards the overall awards. Non-lead agencies on that entry will each receive 25% of the points respectively.
Joint Submission: If two agencies declare an equal partnership on a winning entry, each agency receives 50% of the points towards the overall awards.

Tie-Breakers:

Most Gold: If total points are tied, the agency with the highest number of Gold awards wins.
Most Silver: If Gold awards are also tied, the agency with the highest number of Silver awards wins.
Highest Average Score: If a tie still persists, the agency with the highest average score percentage (as assigned by the judges across all their winning entries) will win.

42. Overall Brand HashMaster (Not for Entry)

This title is not open for direct entry, and is based solely on performance across all categories. It recognises the brand with the most successful performance at the Hashtag Asia Awards, based solely on the number and type of awards won as determined by the Hashtag Asia Awards jury.