2025 Winners

Overall Agency HashMaster

TBWA\Singapore
Overall Brand HashMaster

MEDIPEEL
1. Best Integrated Social Media Campaign
GOLD

Scoot
Campaign: Scoot National Day 2024 #ScootHomecoming
Agency: TSL Media Group
SILVER

Singtel
Brand: GOMO
Campaign: GOMO Value Campaign
Agencies: Publicis Chemistry, Leo Constellation
BRONZE

Telekomunikasi Selular (Telkomsel)
Brand: by.U
Campaign: 1001 Jurus NgabyUburit
Agency: IDN Creative
2. Best Real Time Response / Newsjacking
GOLD

Ultra Jaya Milk Industry & Trading Company
Brand: Ultra Milk
Campaign: the Unsponsored Sponsor
Agencies: ALVA Maleo, Dentsu-DSP
SILVER

StarHub
Campaign: Nobile Technology
Agency: TBWA\Singapore 
SILVER

Media Prima Audio
Brand: KOOL 101
Campaign: KOOL 10
BRONZE

AIA Philippines
Campaign: Winning Online Gold Through Moment Marketing for the 2024 Paris Olympics/Paralympics
Agency: VML
3. Best Social Amplification Campaign
GOLD

Geneco
Campaign: Till the End of Time
SILVER

Geneco
Campaign: here. sunrise x sunset
BRONZE

PropertyGuru Group
Campaign: A Sense of Home
Agencies: AKA Asia, Maker Lab
4. Best Social Brand Launch / Relaunch
GOLD

Watsons Personal Care Stores Philippines
Brand: SM Beauty
Campaign: SO MUCH beauty
Agency: Gobocreative
SILVER

Singtel
Campaign: Hello Securi-tea
Agencies: LEO, OMD
BRONZE

Singtel
Brand: GOMO
Campaign: GOMO eSIM Campaign
Agencies: Publicis Chemistry, Leo Constellation
5. Best Social Commerce Campaign
GOLD

MEDIPEEL
Campaign: Em Obsessed x MEDIPEEL
Agency: Em Obsessed
SILVER

Telekom Malaysia
Brand: Unifi
Campaign: Unifi Device Fiesta
Agency: GrowthOps Asia
BRONZE

Tokopedia
Brands: Tokopedia & TikTok Shop by Tokopedia
Campaign: Beli Lokal
Agency: ICE – IDN
6. Best Social Media Advertising Campaign
GOLD

Cathay Pacific
Campaign: #SeenHereFirst
Agency: LEO 
SILVER

Minor Hotels
Brand: Anantara Hotels & Resorts
Campaign: Journey Beyond Horizons – Driving Travel Demand in the Middle East & Africa Through Social Media Advertising
Agency: eMarketingEye
BRONZE

National Environment Agency
Campaign: NEA Hot Girl Summer
Agencies: Starcom Singapore, HEPMIL Singapore
7. Best Social Media Analytics and Insights
GOLD

Minor Hotels
Brand: Anantara Hotels & Resorts
Campaign: Journey Beyond Horizons – Driving Travel Demand in the Middle East & Africa Through Social Media Advertising
Agency: eMarketingEye
SILVER

Signify
Brand: Philips 
Campaign: Philips Affiliate Marketing
Agency: ALVA Orbeat
BRONZE

Air Selangor
Campaign: Air Selangor Festive Videos 2024 – Sayang
8. Best Social Media Campaign for a Specific Audience
GOLD

Swire Properties
Campaign: Swire Properties x LFC “Welcome to Anfield – The LFC Experience
SILVER

Lazada
Campaign: Lazada TaoFashion
Agency: Attitude Ideology 
BRONZE

Airwaves
Campaign: Chew to Break Your Blind Spot
Agencies: GroupM goat Hong Kong, EssenceMediacom Hong Kong
9. Best Social Media Campaign: Facebook
GOLD

AIA Sri Lanka
Campaign: AIA Suwa Wala
SILVER

Singapore Kindness Movement
Campaign: Be Greater – Shorts3
BRONZE

Cathay Pacific
Campaign: #SeenHereFirst
Agency: LEO
10. Best Social Media Campaign: Instagram
GOLD

Pfizer
Campaign: Tell Me Your Name Without Telling Me Your Name
Agency: Magnus Indonesia (Part of Volare Advertising Network)
SILVER

Anchor Food Professionals
Brand: Anchor Foodie
Campaign: How Anchor Foodie Tripled KPIs & Captivated Consumers with Social Media Ingenuity
Agency: Vertixal
BRONZE

Malaysia Airports
Campaign: LICENCE TO WIN 2024
Agency: TEAM LEWIS
11. Best Social Media Campaign: TikTok / Douyin
GOLD

SG Enable
Campaign: Frequently Awkward Questions
Agency: TBWA\Singapore
SILVER

L’Oréal
Brand: YSL (Yves Saint Laurent)
Campaign: YSL Secret Code
Agency: Mediabrands Content Studio
BRONZE

Singapore Armed Forces
Campaign: Operation Expose SAF
Agencies: So Drama! Entertainment, HEPMIL Singapore
12. Best Social Media Campaign: YouTube
GOLD

Astra Honda Motor
Campaign: BeAT x Kobo Kanaeru: Beat The Streamers World
Agency: Dentsu Creative Indonesia
SILVER

TOYOTA
Campaign: Toyota City Pop – Winning Hearts with the Power of (Pop) Culture​
Agency: ADA
BRONZE

Scoot
Campaign: Scoot National Day 2024 #ScootHomecoming
Agency: TSL Media Group
13. Best Social Media Community Management
GOLD

MEDIPEEL
Campaign: Em Obsessed x MEDIPEEL
Agency: Em Obsessed
SILVER

Pfizer
Campaign: Tell Me Your Name Without Telling Me Your Name
Agency: Magnus Indonesia (Part of Volare Advertising Network)
BRONZE

Darya Varia
Brand: Enervon
Campaign: From Buzz to Boost!
Agency: Clabstream Indonesia (Part of Volare Advertising Network)
14. Best Social Media Crisis Management
GOLD

Air Selangor
Campaign: Air Selangor Emergency Response Plan (ERP)
SILVER

MEDIPEEL
Campaign: Em Obsessed x MEDIPEEL
Agency: Em Obsessed
BRONZE

Kum Thim Food Industries
Brand: MCM 美中美
Campaign: FUN 滚 GO 好年！(Yee Sang Product Relaunch)
Agency: ABR Group
15. Best Social Media Customer Service
GOLD

Kimberly-Clark Softex
Brand: Softex
Campaign: Softex Daun Sirih #SIRIHouslyASLI
Agencies: ICE – IDN, TAKA
SILVER

MEDIPEEL
Campaign: Em Obsessed x MEDIPEEL
Agency: Em Obsessed
BRONZE

Danone Specialized Nutrition Indonesia
Brand: Nutrilon Royal Indonesia
Campaign: Nutrilon Royal: Unstoppable Live Commerce
Agencies: Space & Shapes, Morning Sky
16. Best Social Media Education or Awareness Campaign
GOLD

National Environment Agency
Campaign: NEA Hot Girl Summer
Agencies: Starcom Singapore, HEPMIL Singapore
SILVER

Freeport Indonesia (PTFI)
Campaign: Breaking the Myths of Freeport
Agency: IDN Creative
BRONZE

BCA Digital
Brand: blu by BCA Digital
Campaign: bluXperience
Agencies: ALVA Digital, Orvyn
17. Best Social Media Engagement Strategy
GOLD

Singapore Armed Forces
Campaign: Operation Expose SAF
Agencies: So Drama! Entertainment, HEPMIL Singapore
SILVER

Mandai Wildlife Group
Brand: Mandai Wildlife Reserve
Campaign: Behind the Wild
BRONZE

BCA Digital
Brand: blu by BCA Digital
Campaign: Kastamer Ngablu
Agencies: ALVA Digital, ADA Asia Indonesia
18. Best Social Media Innovation
GOLD

Singapore Airlines
Campaign: Created at 30,000 FT
Agency: TBWA\Singapore
SILVER

Cathay
Campaign: Airing an unreal OOH in Hong Kong
Agency: MSL Hong Kong
BRONZE

Pfizer
Campaign: Tell Me Your Name Without Telling Me Your Name
Agency: Magnus Indonesia (Part of Volare Advertising Network) 
19. Best Social Media Partnerships: Art, Culture, Brand or Entertainment
GOLD

CapitaLand Investment (CLI)
Campaign: CapitaVerse
Agency: BRCKTS
SILVER

National Museum of Singapore
Campaign: Reimagining Singapore
Agency: TBWA\Singapore
BRONZE

Watsons Personal Care Stores (Philippines)
Brand: Watsons
Campaign: Watsons x Team Liquid Philippines: Good Game, Good Grooming
Agency: First Tier Branding Solutions
20. Best Social Media Partnerships: Celebrities
GOLD

MTR Corporation
Campaign: Journey Together
Agencies: Mindshare Hong Kong, Uth Creative Group, The Bread Digital
SILVER

Geneco
Campaign: Till the End of Time
BRONZE

Ultra Jaya Milk Industry & Trading Company
Brand: Ultra Milk
Campaign: #ULTRAOddinary
Agencies: ALVA Maleo, Gaspack, Dentsu-DSP
21. Best Social Media Partnerships: Influencers
GOLD

Singapore Airlines
Campaign: Created at 30,000 FT
Agency: TBWA\Singapore
SILVER

Bank OCBC NISP
Brand: OCBC Indonesia
Campaign: NYALA FESTIVAL 2024
Agency: Froyo Story
BRONZE

Puck
Campaign: Paginya Ibu-Ibu (tr: A Mother’s Morning)
Agency: Magnus Indonesia (Part of Volare Advertising Network)
22. Best Social Media Use of Emerging Technologies
GOLD

BCA Digital
Brand: blu by BCA Digital
Campaign: Sepanjang Jalan Pegangan
Agencies: ALVA Digital, ADA Asia Indonesia
SILVER

Allianz Life Indonesia
Brand: Allianz
Campaign: Bersiap Untuk Momen Terbaikmu (Get Ready For The Best)
Agency: ALVA Olrange
BRONZE

CapitaLand Investment (CLI)
Campaign: A Carnival of Festive Cheer at CapitaLand Malls
Agency: BRCKTS
23. Best Use of Account Based Marketing
GOLD

Standard Chartered Bank (Hong Kong)
Campaign: Standard Chartered Anti-Fraud Campaign
Agencies: dentsu Hong Kong, Secret Tour
SILVER

MTR Corporation
Campaign: Journey Together
Agencies: Mindshare Hong Kong, Uth Creative Group, The Bread Digital
BRONZE

Duke-NUS Medical School
Campaign: Targeted reach: sparking connections at the Duke-NUS Open House 2024
BRONZE

RQmedia
Campaign: Growing RQmedia
24. Best Use of AI
GOLD

Cathay
Campaign: Cathay x Hong Kong Paralympic Committee – Re-Righting History
Agency: Leo Burnett Hong Kong
SILVER

Media Prima Audio
Brand: Fly FM
Campaign: FLY FM
BRONZE

National Museum of Singapore
Campaign: Reimagining Singapore
Agency: TBWA\Singapore
25. Best Use of Cause Marketing in a Social Media Campaign
GOLD

SG Enable
Campaign: Frequently Awkward Questions
Agency: TBWA\Singapore
SILVER

National Environment Agency
Campaign: NEA Hot Girl Summer
Agencies: Starcom Singapore, HEPMIL Singapore
BRONZE

Standard Chartered Bank (Hong Kong)
Campaign: Standard Chartered Anti-Fraud Campaign
Agencies: dentsu Hong Kong, Secret Tour
26. Best Use of Interactive Elements in a Social Media Campaign
GOLD

Cathay Pacific
Campaign: #SeenHereFirst
Agency: LEO
SILVER

Watsons Personal Care Stores Philippines
Brand: Watsons
Campaign: Find it at Watsons
Agencies: Gobocreative, Intersections Communications
BRONZE

Shelly Marketing
Brand: XES Shoes
Campaign: #CukupStyleMalaysiaTak (Are you uniquely Malaysian enough?)
Agency: Tigerwolves Marketing
27. Best Use of Live Streaming
GOLD

Astra Honda Motor
Campaign: BeAT x Kobo Kanaeru: Beat The Streamers World
Agency: Dentsu Creative Indonesia
SILVER

Advanced Micro Devices
Campaign: AMD x Acer x Foodpanda: Fuel your Gaming Campaign
Agency: Eliphant
BRONZE

Telekom Malaysia
Brand: Unifi
Campaign: Unifi Device Fiesta
Agency: GrowthOps Asia
28. Best Use of Social Media for a Campaign
GOLD

Singtel
Brand: GOMO
Campaign: GOMO Value Campaign
Agencies: Publicis Chemistry, Leo Constellation
SILVER

Samsung Electronics Singapore
Campaign: Samsung Galaxy Games
Agency: Designory
BRONZE

Scoot
Campaign: #ScootHomecoming
Agency: TheSmartLocal (TSL)
29. Best Use of Social Media Platforms
GOLD

Mandai Wildlife Group
Brand: Mandai Wildlife Reserve
Campaign: Mandai Xiaohongshu Launch Campaign
SILVER

Geneco
Campaign: Till the End of Time
BRONZE

Watsons Malaysia
Campaign: #WatsonsXHS: Malaysia’s No.1 Beauty Community
Agency: Attitude Ideology
30. Best Use of Storytelling in a Social Media Campaign
GOLD

Geneco
Campaign: here. sunrise x sunset
SILVER

The Hong Kong Jockey Club
Campaign: HKJC X Mill MILK Content Collaboration
BRONZE

Singapore Kindness Movement
Campaign: Be Greater 2024
Agency: We. Communications
31. Best Use of Tribal Marketing
GOLD

Shell Singapore
Campaign: #WheresMyPokemon2024: Fueling Nostalgia, Driving Loyalty
Agency: Edelman Singapore
SILVER

Ultra Jaya Milk Industry & Trading Company
Brand: Ultra Milk
Campaign: Icownic Patch
Agencies: ALVA Maleo, Gaspack, Museum of Toys, Dentsu-DSP
BRONZE

TOYOTA
Campaign: Toyota City Pop – Winning Hearts with the Power of (Pop) Culture​
Agency: ADA
32. Best User-Generated Content Campaign
GOLD

L’Oréal
Brand: YSL (Yves Saint Laurent)
Campaign: YSL Secret Code
Agency: Mediabrands Content Studio
SILVER

Singtel
Brand: GOMO
Campaign: GOMO Value Campaign
Agencies: Publicis Chemistry, Leo Constellation
BRONZE

Diana Unicharm
Brand: Diana SuperNight
Campaign: Diana SuperNight 3mm – “Không gì bằng Ɛmm” (“Nothing as Wonderful as You, Girl”)
Agency: TMRW Vietnam
33. Best Video in a Social Media Campaign
GOLD

Singapore Kindness Movement
Campaign: Be Greater 2024
Agency: We. Communications
SILVER

Klook
Campaign: The Bucket List
Agencies: The Smalls, Listed Creative
BRONZE

SG Enable
Campaign: UnAwkward Film
34. Best Viral Social Media Campaign
GOLD

Ultra Jaya Milk Industry & Trading Company
Brand: Ultra Milk
Campaign: the Soap
Agencies: ALVA Maleo, Dentsu-DSP
SILVER

Ultra Jaya Milk Industry & Trading Company
Brand: Ultra Milk
Campaign: the Unsponsored Sponsor
Agencies: ALVA Maleo, Dentsu-DSP
BRONZE

Beiersdorf
Brand: Hansaplast
Campaign: #SediaHansaplastSebelumTerluka
Agency: ICE – IDN
35. Best Campaign by a Nano Influencer
GOLD

L’Oréal
Brand: YSL (Yves Saint Laurent)
Campaign: YSL Secret Code
Agency: Mediabrands Content Studio
SILVER

Danone Specialized Nutrition Indonesia
Campaign: SGM Eksplor: A Million Mom Stories
Harnessing mom-driven content to drive consideration & action
Agencies: Space & Shapes, Doris
BRONZE

Darya Varia
Brand: Enervon
Campaign: From Buzz to Boost!
Agency: Clabstream Indonesia (Part of Volare Advertising Network) 
36. Best Campaign by a Micro Influencer
GOLD

MEDIPEEL
Influencer: Emily Tan
Campaign: Em Obsessed x MEDIPEEL
Agency: Em Obsessed
SILVER

Klook
Influencer: MJ Cayabyab
Campaign: The Bucket List
Agencies: The Smalls, Listed Creative

BRONZE

Galderma Philippines
Influencers: Jess Wilson, Bianca Gonzales, Dr. Coreen Copuyoc, Jan Angelo
Campaign: Cetaphil TikTok Shop Launch
Agency: MullenLowe MARC
37. Best Campaign by a Macro Influencer
GOLD

HP Philippines
Influencer: Raco Ruiz
Campaign: HP Smart Tank
Agency: NYMA
SILVER

MCM
Influencers:  Tyson Yoshi & Jeffery Ngai
Campaign: MCM: Who’s Your Crush?
Agency: Eternal Group
BRONZE

Coca Cola
Influencers: Moon Cheung, Funo, Kathy Ngai, Fatjer, Mavis Chan
Campaign: Coca Cola 2024 Xmas Campaign
Agencies: essencemediacom, AnyMind Group
38. Best Campaign by a Mega Influencer
GOLD

HSBC
Influencer: T1
Campaign: HSBC One x T1: For Every Legendary One
Agencies: Saatchi & Saatchi, MSL Hong Kong
SILVER

Astra Honda Motor
Influencer: Kobo Kanaeru
Campaign: BeAT x Kobo Kanaeru: Beat The Streamers World
Agencies: Dentsu Creative Indonesia, Hololive
BRONZE

Star Margarine
Influencer: Abi Marquez
Campaign: Star Margarine SUSTANSYARAP
Agency: NYMA