2025 Finalists

1. Best Integrated Social Media Campaign
AIA Singapore
Campaign: AIA Ultimate Critical Care
Air Selangor
Campaign: Air Selangor Festive Video 2024 – Sayang
CapitaLand Investment (CLI)
Campaign: CapitaVerse
Agency: BRCKTS
Diana Unicharm 
Brand: Diana SuperNight
Campaign: Diana SuperNight 3mm – “Không gì bằng Ɛmm” (“Nothing as Wonderful as You, Girl”)
Agency: TMRW Vietnam
Geneco
Campaign: here. sunrise x sunset
Media Prima Audio
Brand: Hot FM
Campaign: HOT FM
Scoot
Campaign: Scoot National Day 2024 #ScootHomecoming
Agency: TSL Media Group 
Singtel
Brand: GOMO
Campaign: GOMO Value Campaign
Agency: Publicis Chemistry
Telekomunikasi Selular (Telkomsel)
Brand: by.U
Campaign: 1001 Jurus NgabyUburit
Agency: IDN Creative
Trust Bank Singapore
Campaign: Turning Everyday Spends to Everyday Wins with Trust Cashback Credit Card​
Agencies: Iris Singapore, Havas Singapore
2. Best Real Time Response / Newsjacking
Affin Bank
Campaign: Switch to AFFIN Cards
AIA Philippines
Campaign: Winning Online Gold Through Moment Marketing for the 2024 Paris Olympics/Paralympics
Agency: VML
Greenfields Dairy Singapore
Brand: Greenfields
Campaign: The Extra Fresh Move: From Me to Us
Media Prima Audio
Brand: Kool 101
Campaign: KOOL 101
StarHub
Campaign: Nobile Technology
Agency: TBWA\Singapore
Ultra Jaya Milk Industry & Trading Company
Brand: Ultra Milk
Campaign: the Unsponsored Sponsor
Agencies: ALVA Maleo, Dentsu-DSP
3. Best Social Amplification Campaign
Allianz PNB Life
Campaign: Project: Sports x Confidence in Tomorrow
Agency: Mediamagnet Innovation Inc.
CapitaLand Investment (CLI)
Campaign: CapitaVerse
Agency: BRCKTS
Danone Specialized Nutrition Indonesia
Brands: Nutrilon Royal, Bebelac, SGM Eksplor
Campaign: Seamless Connect: Scaling Offline Impact with TikTok
Agencies: Space & Shapes, Morning Sky, Doris
Geneco
Campaign: Till the End of Time
Geneco
Campaign: here. sunrise x sunset
Nespresso
Campaign: Unforgettable Favourites
Agencies: Gusto (PR), Publicis Singapore (Social), Neo Media World (Media)
PropertyGuru Group
Campaign: A Sense of Home
Agencies: AKA Asia, Maker Lab
Singapore Armed Forces
Campaign: Operation Expose SAF
Agencies: So Drama! Entertainment, HEPMIL Singapore
Singtel
Brand: GOMO 
Campaign: GOMO Value Campaign
Agency: Publicis Chemistry
Singtel
Campaign: Hello Securi-tea
Agency: LEO
4. Best Social Brand Launch / Relaunch
Bank of the Philippine Islands
Brand: BPI Agency Banking
Campaign: May BPI Dito
Agencies: Over The Moon, Merkle
Booktopia
Campaign: Booktopia Relaunch Australia
Agency: RQmedia
Danone Specialized Nutrition Indonesia
Brand: Bebelac Indonesia
Campaign: Bebelac Gold Relaunch: Transforming Awareness into Action
Agencies: Space & Shapes, Morning Sky, Doris
GBME
Brand: Fork Lore
Campaign: Cooking Up a Digital Storm: The Fork Lore Phenomenon
Agency: OCPR
Hong Kong Police Force
Campaign: Junior Police Call Social Media Relaunch
Mang Inasal Philippines
Brand: Mang Inasal Chicken Inasal
Campaign: The Rise of the Grill Expert
Agency: Dentsu Creative Philippines
Singtel
Brand: GOMO
Campaign: GOMO eSIM Campaign
Agency: Publicis Chemistry
Singtel
Campaign: Hello Securi-tea
Agencies: LEO, OMD
Watsons Personal Care Stores Philippines
Brand: SM Beauty
Campaign: SO MUCH beauty
Agency: Gobocreative
Watsons Philippines
Brand: Dermaction Plus by Watsons
Campaign: Lightweight and Powerful Sun Protection
Agency: Gobocreative
5. Best Social Commerce Campaign
Danone Specialized Nutrition Indonesia
Brands: Nutrilon Royal, Bebelac, SGM Eksplor
Campaign: Seamless Connect: Scaling Offline Impact with TikTok
Agencies: Space & Shapes, Doris, Morning Sky
Eu Yan Sang
Brand: Eu Yan Sang Malayasia
Campaign: Eu Yan Sang 2024 CNY Campaign (Heritage Meets Innovation: An AI Driven CNY)
Agency: Tigerwolves Marketing
iHerb
Campaign: iHerb Social Media 2024
Agency: antics@play
MEDIPEEL
Campaign: Em Obsessed x MEDIPEEL
Agency: Em Obsessed
Signify
Brand: Philips
Campaign: Philips Affiliate Marketing
Agency: ALVA Orbeat
Telekom Malaysia
Brand: Unifi Mobile
Campaign: Unifi Device Fiesta
Agency: GrowthOps Asia

Tokopedia
Brand: Shop|Tokopedia
Campaign: Shop|Tokopedia – Beli Lokal

6. Best Social Media Advertising Campaign
Air Selangor
Campaign: Air Selangor National Day Video 2024 – Pilihan Raya Terhangat
Bank of the Philippine Islands
Brand: BPI Agency Banking
Campaign: May BPI Dito
Agencies: Over The Moon, Merkle
Cathay Pacific
Campaign: #SeenHereFirst
Agency: LEO
CMC Singapore
Brand: CMC Singapore (including core brands CMC Markets & CMC Invest)
Campaign: CMC Singapore: Master Your Market
Agency: Burson Singapore
Great Entertainment Group
Brand: AIA Carnival
Campaign: A Triumphant Return For AIA Carnival
Agencies: Zicket, OCPR
Minor Hotels
Brand: Anantara Hotels & Resorts
Campaign: Journey Beyond Horizons – Driving Travel Demand in the Middle East & Africa Through Social Media Advertising
Agency: eMarketingEye
National Environment Agency
Campaign: NEA Hot Girl Summer
Agencies: Starcom Singapore, HEPMIL Singapore
Watsons Philippines
Brand: Dermaction Plus by Watsons
Campaign: Lightweight and Powerful Sun Protection
Agency: Gobocreative
7. Best Social Media Analytics and Insights
Air Selangor
Campaign: Air Selangor Festive Videos 2024 – Sayang
Minor Hotels
Brand: Anantara Hotels & Resorts
Campaign: Journey Beyond Horizons – Driving Travel Demand in the Middle East & Africa Through Social Media Advertising
Agency: eMarketingEye
Signify
Brand: Signify
Campaign: Philips Affiliate Marketing
Agency: ALVA Orbeat
Singtel
Campaign: Thank You Ketayki, Thank You Singtel
Agency: Telescope Studios
8. Best Social Media Campaign for a Specific Audience
Airwaves
Campaign: Chew to Break Your Blind Spot
Agencies: GroupM goat Hong Kong, EssenceMediacom Hong Kong
Astra Honda Motor
Campaign: BeAT x Kobo Kanaeru: Beat The Streamers World
Agency: Dentsu Creative Indonesia
BCA Digital
Brand: blu by BCA Digital
Campaign: Sepanjang Jalan Pegangan
Agencies: ALVA Digital, ADA Asia Indonesia
Diana Unicharm
Brand: Diana SuperNight
Campaign: Diana SuperNight 3mm – “Không gì bằng Ɛmm” (“Nothing as Wonderful as You, Girl”)
Agency: TMRW Vietnam
Geneco
Campaign: here. sunrise x sunset
HSBC
Brand: HSBC Hong Kong
Campaign: HSBC One x T1: For Every Legendary One
Agencies: Saatchi & Saatchi, MSL Hong Kong, OMG Hong Kong
Lazada
Campaign: Lazada TaoFashion
Agency: Attitude Ideology
QNET
Campaign: V-Malaysia 2024
Singtel
Campaign: Hello Securi-tea
Agencies: LEO, OMD
Swire Properties
Campaign: Swire Properties x LFC “Welcome to Anfield – The LFC Experience”
9. Best Social Media Campaign: Facebook
AIA Sri Lanka
Campaign: AIA Suwa Walan
Cathay Pacific
Campaign: #SeenHereFirst
Agency: LEO
Hong Kong Correctional Services Department (HKCSD)
Campaign: Olympics . Thrive with Us
Kum Thim Food Industries
Brand: MCM 美中美
Campaign: FUN 滚 GO 好年!(Yee Sang Product Relaunch)
Agency: ABR Group
Singapore Kindness Movement
Campaign: Be Greater – Shorts3
10. Best Social Media Campaign: Instagram
Airwaves
Campaign: Chew to Break Your Blind Spot
Agencies: GroupM goat Hong Kong, EssenceMediacom Hong Kong
Anchor Foodie
Campaign: How Anchor Foodie Tripled KPIs & Captivated Consumers with Social Media Ingenuity
Brand: Anchor Foodie
Agency: Vertixal
GBME
Brand: The Grounds
Campaign: Solidifying The Grounds as HK’s Favourite Winter Tradition
Agencies: OCPR, Zicket
Malaysia Airports
Campaign: LICENCE TO WIN 2024
Agency: TEAM LEWIS
Noumi
Brand: MILKLAB
Campaign: MILKLAB Indonesia & SG/MY – Social Media Management
Agency: WE! Interactive
Pfizer
Campaign: Tell Me Your Name Without Telling Me Your Name
Agency: Magnus Indonesia (Part of Volare Advertising Network)
Rock Cottage Property Management
Campaign: Strategizing Ads to Target Property Investors with Modern Time Online Behavior
Agency: One Search Pro Marketing
Singapore Airlines
Campaign: #LiburanBersamaSQarangAja
(Tr: #Vacation-With-SQ-Now)
Agency: Magnus Indonesia (Part of Volare Advertising Network)
11. Best Social Media Campaign: TikTok / Douyin
Cathay Pacific
Campaign: #SeenHereFirst
Agency: LEO
Jollibee Philippines
Campaign: Jollibee Generation Joy Fixed Creator Program
Agency: Hepmil Philippines
L’Oréal
Brand: YSL (Yves Saint Laurent)
Campaign: YSL Secret Code
Agency: Mediabrands Content Studio
PK Agro-Industrial Products
Brand: CP Malaysia
Campaign: CP Malaysia Tik Tok Campaign 2024
Agency: Tigerwolves Marketing
SG Enable
Campaign: Frequently Awkward Questions
Agency: TBWA\Singapore
Singapore Armed Forces
Campaign: Operation Expose SAF
Agencies: So! Drama Entertainment, HEPMIL Singapore
12. Best Social Media Campaign: YouTube
Astra Honda Motor
Campaign: BeAT x Kobo Kanaeru: Beat The Streamers World
Agency: Dentsu Creative Indonesia
Lil Critter Workshop
Brand: LK School Daze
Campaign: Harnessing the Power of YouTube to Revitalise A 20-Year-Old Comic IP/Brand
Scoot
Campaign: Scoot National Day 2024 #ScootHomecoming
Agency: TSL Media Group
The North Face
Campaign: We Play Different | The North Face
Agency: RQmedia
TOYOTA
Campaign: Toyota City Pop – Winning Hearts with the Power of (Pop) Culture​
Agency: ADA
13. Best Social Media Community Management
centralwOrld
Campaign: International Tourist Privileges & Promotion Campaigns
Darya Varia
Brand: Enervon
Campaign: From Buzz to Boost!
Agency: Clabstream Indonesia (Part of Volare Advertising Network)
MEDIPEEL
Campaign: Em Obsessed x MEDIPEEL
Agency: Em Obsessed
Pfizer
Campaign: Tell Me Your Name Without Telling Me Your Name
Agency: Magnus Indonesia (Part of Volare Advertising Network)
Sentosa Development Corporation
Campaign: SentoSTARS Programme
Agency: We. Communications
Sinar Mas
Brand: Filma
Campaign: Andalan Mama Community
Agency: ALVA Orbeat
Singtel
Brand: GOMO
Campaign: GOMO eSIM Campaign
Agency: Publicis Chemistry
14. Best Social Media Crisis Management
Air Selangor
Campaign: Air Selangor Emergency Response Plan (ERP)
Kum Thim Food Industries
Brand: MCM 美中美
Campaign: FUN 滚 GO 好年!(Yee Sang Product Relaunch)
Agency: ABR Group
MEDIPEEL
Campaign: Em Obsessed x MEDIPEEL
Agency: Em Obsessed
15. Best Social Media Customer Service
Danone Specialized Nutrition Indonesia
Brand: Nutrilon Royal Indonesia
Campaign: Nutrilon Royal: Unstoppable Live Commerce
Agencies: Space & Shapes, Morning Sky
KC Softex
Brand: Softex Indonesia
Campaign: Softex Daun Sirih #SirihouslyAsly
MEDIPEEL
Campaign: Em Obsessed x MEDIPEEL
Agency: Em Obsessed
16. Best Social Media Education or Awareness Campaign
AIA Singapore
Campaign: AIA Ultimate Critical Care
Alliance Against Counterfeit Spirits (AACS), Asia Pacific International Spirits and Wines Alliance (APISWA), and Alcoholic Beverages Alliance of the Philippines (ABAPI)
Campaign: “Drink Authentic, Enjoy Responsibly” Anti-Illicit Alcohol Digital Marketing Campaign
Agencies: Evident Integrated Marketing, PR
Southeast Asia Public Policy Institute
BCA Digital
Brand: blu by BCA Digital
Campaign: bluXperience
Agencies: ALVA Digital, Orvyn
Cathay Pacific
Campaign: #SeenHereFirst
Agency: LEO
Freeport Indonesia (PTFI)
Brand: Freeport Indonesia
Campaign: Breaking the Myths of Freeport
Agency: IDN Creative
Hong Kong Correctional Services Department (HKCSD)
Campaign: Think twice
National Environment Agency
Campaign: NEA Hot Girl Summer
Agencies: Starcom Singapore, HEPMIL Singapore
Singtel
Campaign: Hello Securi-tea
Agencies: LEO, OMD
Standard Chartered Bank (Hong Kong)
Campaign: Standard Chartered Anti-Fraud Campaign
Agencies: dentsu Hong Kong, Secret Tour
Watsons Philippines
Campaign: Vaxxed Office Hits
Agency: Gobocreative
17. Best Social Media Engagement Strategy
AIA Philippines
Campaign: Here to Play
Agency: Greenpark
BCA Digital
Brand: blu by BCA Digital
Campaign: Kastamer Ngablu
Agencies: ALVA Digital, ADA Asia Indonesia
CapitaLand Investment (CLI)
Campaign: Embark on an Enchanted Journey at CapitaLand Malls
Agency: BRCKTS
Geneco
Campaign: Till the End of Time
Geneco
Campaign: #VoyageToProsperity
iHerb
Brand: iHerb
Campaign: iHerb Social Media 2024
Agency: antics@play
Mandai Wildlife Group
Campaign: Behind the Wild
MTR Corporation
Campaign: Journey Together
Agencies: Mindshare Hong Kong, Uth Creative Group, The Bread Digital
Singapore Armed Forces
Campaign: Operation Expose SAF
Agencies: So Drama! Entertainment, HEPMIL Singapore
Swire Properties
Campaign: Swire Properties x LFC “Welcome to Anfield –The LFC Experience”
18. Best Social Media Innovation
Cathay
Campaign: Airing an unreal OOH in Hong Kong
Agency: MSL Hong Kong
Jollibee Philippines
Campaign: Jollibee Generation Joy Fixed Creator Program
Agency: Hepmil Philippines
National Museum of Singapore
Campaign: Reimagining Singapore
Agency: TBWA\Singapore
Pfizer
Campaign: Tell Me Your Name Without Telling Me Your Name
Agency: Magnus Indonesia (Part of Volare Advertising Network)
Singapore Airlines
Campaign: Created at 30,000 FT
Agency: TBWA\Singapore
19. Best Social Media Partnerships: Art, Culture, Brand or Entertainment
Advanced Micro Devices 
Campaign: AMD x Acer x Foodpanda: Fuel your Gaming Campaign
Agency: Eliphant
CapitaLand Investment (CLI)
Campaign: CapitaVerse
Agency: BRCKTS
Geneco
Campaign: here. sunrise x sunset
National Gallery of Australia
Campaign: Gauguin’s World: Tōna Iho, Tōna Ao
Agency: RQmedia
National Museum of Singapore
Campaign: Reimagining Singapore
Agency: TBWA\Singapore
Singtel
Campaign: Singtel Cast x Lifetime Partnership
Agency: Publicis Chemistry
Telekomunikasi Selular (Telkomsel) 
Brand: by.U
Campaign: VINDES Bervakansi bareng by.U
Agency: Oldo Digital
Watsons Personal Care Stores (Philippines)
Brand: Watsons
Campaign: Watsons x Team Liquid Philippines: Good Game, Good Grooming
Agency: First Tier Branding Solutions
20. Best Social Media Partnerships: Celebrities
Bank Rakyat Indonesia
Brand: BRI
Campaign: MODUS PALSU – Bilang Aja Gak (Just Say No)
Agency: Froyonion
Bank Syariah Indonesia
Brand: BYOND
Campaign: Atta Halilintar & Aurel Hermansyah for BYOND by BSI: Syariah Finance, Simplified & Amplified.
Agency: Magnus Indonesia (Part of Volare Advertising Network)
Geneco
Campaign: Till the End of Time
Geneco
Campaign: #VoyageToProsperity
Geneco
Campaign: here. sunrise x sunset
HSBC Singapore
Campaign: Bread and Better
Agency: TBWA\Singapore
MTR Corporation
Campaign: Journey Together
Agencies: Mindshare Hong Kong, Uth Creative Group, The Bread Digital
Swire Properties
Campaign: Swire Properties x LFC “Welcome to Anfield –The LFC Experience”
Ultra Jaya Milk Industry & Trading Company
Brand: Ultra Milk
Campaign: #ULTRAOddinary
Agencies: ALVA Maleo, Gaspack, Dentsu-DSP
ZALORA Philippines
Campaign: ZALORA 12.12: KOBE AND KYLINE FIND THE REAL DEAL
21. Best Social Media Partnerships: Influencers
Airwaves
Campaign: Chew to Break Your Blind Spot
Agencies: GroupM goat Hong Kong, EssenceMediacom Hong Kong
Bank OCBC NISP
Brand: OCBC
Campaign: NYALA FESTIVAL 2024
Agency: Froyo
Cathay Pacific
Campaign: #SeenHereFirst
Agency: LEO
MTR Corporation
Campaign: Journey Together
Agencies: Mindshare Hong Kong, Uth Creative Group, The Bread Digital
Puck
Campaign: Paginya Ibu-Ibu (tr: A Mother’s Morning)
Agency: Magnus Indonesia (Part of Volare Advertising Network)
Singapore Airlines
Campaign: Created at 30,000 FT
Agency: TBWA\Singapore
Spotify
Campaign: Daylist
Agency: Near Creative
The Hong Kong Jockey Club
Campaign: HKJC X Mill MILK Content Collaboration
Tokopedia
Brand: Shop|Tokopedia
Campaign: Shop|Tokopedia – Beli Lokal
Trust Bank Singapore
Campaign: Turning Everyday Spends to Everyday Wins with Trust Cashback Credit Card​
Agencies: Iris Singapore, Havas Singapore
22. Best Social Media Use of Emerging Technologies
Allianz Life Indonesia
Brand: Allianz
Campaign: Bersiap Untuk Momen Terbaikmu (Get Ready For The Best)
Agency: ALVA Olrange
BCA Digital
Brand: blu by BCA Digital
Campaign: Sepanjang Jalan Pegangan
Agencies: ALVA Digital, ADA Asia Indonesia
CapitaLand Investment (CLI)
Campaign: A Carnival of Festive Cheer at CapitaLand Malls
Agency: BRCKTS
Tip Top Meat
Brand: An Xin’s Healthy Meat Shoppe(安心肉店)
Campaign: Reunion Under the Moon 月下团圆 安心相伴
Agency: Tigerwolves Marketing
ZALORA Philippines
Campaign: ZALORA 11.11: FASHION DISRUPTS
23. Best Use of Account Based Marketing
DANA Indonesia
Brand: DANA Indonesia
Campaign: SisBerdaya
Duke-NUS Medical School
Campaign: Targeted reach: sparking connections at the Duke-NUS Open House 2024
Lazada
Campaign: Lazada TaoFashion
Agency: Attitude Ideology
MTR Corporation
Campaign: Journey Together
Agencies: Mindshare Hong Kong, Uth Creative Group, The Bread Digital
RQmedia
Campaign: Growing RQmedia
Agency: RQmedia
Standard Chartered Bank (Hong Kong)
Campaign: Standard Chartered Anti-Fraud Campaign
Agencies: dentsu Hong Kong, Secret Tour
24. Best Use of AI
Cathay
Campaign: Cathay x Hong Kong Paralympic Committee – Re-Righting History
Agency: Leo Burnett Hong Kong
Infocomm Media Development Authority (IMDA)
Campaign: ATxSG 2024
Agency: We. Communications
Mandai Wildlife Group
Brand: Mandai Wildlife Reserve
Campaign: Experimenting AI-Generated Voiceovers for Engaging Social Media Content
Media Prima Audio
Brand: Fly FM
Campaign: FLY FM
National Museum of Singapore
Campaign: Reimagining Singapore
Agency: TBWA\Singapore
The Ascott
Brand: Discover ASR
Campaign: The Future is Personal – AI-Driven, Signal-Powered Marketing
Agency: eMarketingEye
Ultra Jaya Milk Industry & Trading Company
Brand: Ultra Milk
Campaign: the Unsponsored Sponsor
Agencies: ALVA Maleo, Dentsu-DSP
25. Best Use of Cause Marketing in a Social Media Campaign
Alliance Against Counterfeit Spirits (AACS), Asia Pacific International Spirits and Wines Alliance (APISWA), and Alcoholic Beverages Alliance of the Philippines (ABAPI)
Campaign: Drink Authentic, Enjoy Responsibly
Agencies: Evident Integrated Marketing, PR
Southeast Asia Public Policy Institute
Astra International
Brand: Astra
Campaign: 15th SATU Indonesia Award
Agency: Froyo
Geneco
Campaign: #VoyageToProsperity
Geneco
Campaign: here. sunrise x sunset
KC Softex
Brand: Softex Indonesia
Campaign: Softex Daun Sirih #SirihouslyAsly
National Environment Agency
Campaign: NEA Hot Girl Summer
Agencies: Starcom Singapore, HEPMIL Singapore
RSPCA Lottery
Campaign: Lottery No. 82
Agency: RQmedia
SG Enable
Campaign: Frequently Awkward Questions
Agency: TBWA\Singapore
Standard Chartered Bank (Hong Kong)
Campaign: Standard Chartered Anti-Fraud Campaign
Agencies: dentsu Hong Kong, Secret Tour
Wild Space
Campaign: Earth in Focus: Singapore Nature Film Festival 2024
Agency: Designory
26. Best Use of Interactive Elements in a Social Media Campaign
Cathay Pacific
Campaign: #SeenHereFirst
Agency: LEO
QNET
Brand: QNET
Campaign: V Malaysia 2024 or #VMalaysia2024
Shelly Marketing
Brand: XES Shoes
Campaign: #CukupStyleMalaysiaTak (Are you uniquely Malaysian enough?)
Agency: Tigerwolves Marketing
Watsons Personal Care Stores Philippines
Brand: Watsons
Campaign: Find it at Watsons
Agencies: Gobocreative, Intersections Communications
27. Best Use of Live Streaming
Advanced Micro Devices
Campaign: AMD x Acer x Foodpanda: Fuel your Gaming Campaign
Agency: Eliphant
Astra Honda Motor
Campaign: BeAT x Kobo Kanaeru: Beat The Streamers World
Agency: Dentsu Creative Indonesia
Bank of the Philippine Islands
Brand: BPI Agency Banking
Campaign: May BPI sa Lazada
Agency: Shoppertainment
Danone Specialized Nutrition Indonesia
Brand: Nutrilon Royal Indonesia
Campaign: Nutrilon Royal: Unstoppable Live Commerce
Agencies: Space & Shapes, Morning Sky
MEDIPEEL
Campaign: Em Obsessed x MEDIPEEL
Agency: Em Obsessed
StarHub
Campaign: The Ultimate Rig
Agency: TBWA\Singapore
Telekom Malaysia
Brand: Unifi Mobile
Campaign: Unifi Device Fiesta
Agency: GrowthOps Asia
28. Best Use of Social Media for a Campaign
Geneco
Campaign: Till the End of Time
Greenfields Dairy Singapore
Brand: Greenfields
Campaign: The Extra Fresh Move: From Me to Us
Mandai Wildlife Group
Brand: Mandai Wildlife Reserve
Campaign: Mandai Xiaohongshu Launch Campaign
MSIG Insurance (Hong Kong)
Campaign: MSIG Hong Brand Campaign 2024
Agency: Noah Workshop
Nespresso
Campaign: Unforgettable Favourites
Agencies: Gusto (PR), Publicis Singapore (Social), Neo Media World (Media)
Samsung Electronics Singapore
Campaign: Samsung Galaxy Games
Agency: Designory
Scoot
Campaign: #ScootHomecoming
Agency: TheSmartLocal (TSL)
Singapore Armed Forces
Campaign: Operation Expose SAF
Agencies: So Drama! Entertainment, HEPMIL Singapore
Singapore Kindness Movement
Campaign: Be Greater 2024
Agency: We. Communications
Singtel
Brand: GOMO
Campaign: GOMO Value Campaign
Agency: Publicis Chemistry
29. Best Use of Social Media Platforms
Air Selangor
Campaign: Air Selangor National Day Video 2024 – Pilihanraya Terhangat
Cathay Pacific
Campaign: #SeenHereFirst
Agency: LEO
Geneco
Campaign: Till the End of Time
Geneco
Campaign: here. sunrise x sunset
Geneco
Campaign: #VoyageToProsperity
Mandai Wildlife Group
Brand: Mandai Wildlife Reserve
Campaign: Mandai Xiaohongshu Launch Campaign
Singtel
Brand: GOMO
Campaign: GOMO eSIM Campaign
Agency: Publicis Chemistry
University of Nottingham Malaysia
Campaign: Beyond Academics: How UNM Surges Social Media Leads by Over 1,000% and Redefines Student Interactions
Agency: Vertixal
Watsons
Campaign: #WatsonsXHS: Malaysia’s No.1 Beauty Community
Agency: Attitude Ideology
30. Best Use of Storytelling in a Social Media Campaign
CapitaLand Investment (CLI)
Campaign: Embark on an Enchanted Journey at CapitaLand Malls
Agency: BRCKTS
CSL Mobile
Brand: csl
Campaign: CSL’s Concierge “Gangpiao” Hotline
Agency: CSL Mobile
Del Monte Philippines
Campaign: Del Monte Kitchenomics 40th anniversary
Agency: Greenpark
Geneco
Campaign: here. sunrise x sunset
Geneco
Campaign: Till the End of Time
Klook
Campaign: The Bucket List
Agencies: The Smalls, Listed Creative
Singapore Kindness Movement
Campaign: Be Greater 2024
Agency:  We. Communications
Singtel
Campaign: Singtel Possibilities Anthology
Agency: Publicis Chemistry
The Hong Kong Jockey Club
Campaign: HKJC X Mill MILK Content Collaboration
Watsons Philippines
Campaign: Beautiful, Stronger TogetHER
Agencies: Gobocreative, Gobocreative
Browne Communications
31. Best Use of Tribal Marketing
CapitaLand Investment (CLI)
Campaign: Embark on an Enchanted Journey at CapitaLand Malls
Agency: BRCKTS
Danone Specialized Nutrition Indonesia
Brand: Bebelac Indonesia
Campaign: Bebelac Gold Relaunch : Transforming Awareness into Action
Agencies: Space & Shapes, Doris, Morning Sky
Great Entertainment Group
Brand: AIA Vitality Hub
Campaign: Hub Heroes: Building a Digital Wellness Tribe in Hong Kong
Agencies: OCPR, Zicket
Shell Singapore
Campaign: #WheresMyPokemon2024: Fueling Nostalgia, Driving Loyalty
Agency: Edelman Singapore
Supermom
Campaign: Project 1Mpact – The Power of Emak Emak
TOYOTA
Campaign: Toyota City Pop – Winning Hearts with the Power of (Pop) Culture​
Agency: ADA
Ultra Jaya Milk Industry & Trading Company
Brand: Ultra Milk
Campaign: Icownic Patch
Agencies: ALVA Maleo, Gaspack, Museum of Toys, Dentsu-DSP
32. Best User-Generated Content Campaign
centralwOrld
Campaign: International Tourist Privileges & Promotion Campaigns
Diana Unicharm
Brand: Diana SuperNight
Campaign: Diana SuperNight 3mm – “Không gì bằng Ɛmm” (“Nothing as Wonderful as You, Girl”)
Agency: TMRW Vietnam
L’Oréal
Brand: YSL (Yves Saint Laurent)
Campaign: YSL Secret Code
Agency: Mediabrands Content Studio
Noumi
Brand: MILKLAB
Campaign: MILKLAB Indonesia & SG/MY Social Media Management
Agency: WE! Interactive
Sentosa Development Corporation
Campaign: SentoSTARS Programme
Agency: We. Communications
Singapore Airlines
Campaign: #LiburanBersamaSQarangAja
(Tr: #Vacation-With-SQ-Now)
Agency: Magnus Indonesia (Part of Volare Advertising Network)
Singtel
Brand: GOMO
Campaign: GOMO Value Campaign
Agency: Publicis Chemistry
33. Best Video in a Social Media Campaign
Allianz PNB Life
Campaign: Leap To Greatness with Filipino Olympians and Paralympians
Agency: Pixelens Creative Solutions
Geneco
Campaign: Till the End of Time
Klook
Campaign: The Bucket List
Agencies: The Smalls, Listed Creative
MTR Corporation
Campaign: Journey Together
Agencies: Mindshare Hong Kong, Uth Creative Group, The Bread Digital
National Environment Agency
Campaign: NEA Hot Girl Summer
Agencies: Starcom Singapore, HEPMIL Singapore
SG Enable
Campaign: UnAwkward Film
Singapore Kindness Movement
Campaign: Be Greater 2024
Agency: We. Communications
Sport Singapore (SportSG)
Campaign: Sports Industry Opportunities Content Series “Real Questions, Real Answers”
Agencies: We. Communications
The Hong Kong Jockey Club
Campaign: HKJC X Mill MILK Content Collaboration
TOYOTA
Campaign: Toyota City Pop – Winning Hearts with the Power of (Pop) Culture​
Agency: ADA
34. Best Viral Social Media Campaign
Beiersdorf
Brand: Hansaplast
Campaign: #SediaHansaplastSebelumTerluka
Cathay Pacific
Campaign: #SeenHereFirst
Agency: LEO
Singapore Kindness Movement
Campaign: RAWR Diaries
Swire Properties
Campaign: Swire Properties x LFC “Welcome to Anfield – The LFC Experience”
Agencies:
Ultra Jaya Milk Industry & Trading Company
Brand: Icownic Ice Cream Blackmoon by Ultra Milk, Campina
Campaign: #MOONCobaBeda
Agencies: ALVA Maleo, Dentsu-DSP
Ultra Jaya Milk Industry & Trading Company
Brand: Ultra Milk
Campaign: the Soap
Agencies: ALVA Maleo, Dentsu-DSP
Ultra Jaya Milk Industry & Trading Company
Brand: Ultra Milk
Campaign: the Unsponsored Sponsor
Agencies: ALVA Maleo, Dentsu-DSP
35. Best Campaign by a Nano Influencer
Danone Specialized Nutrition Indonesia
Campaign: SGM Eksplor: A Million Mom Stories
Harnessing mom-driven content to drive consideration & action
Agencies: Space & Shapes, Doris
Darya Varia
Campaign: From Buzz to Boost!
Agency: Clabstream Indonesia (Part of Volare Advertising Network)
L’Oréal
Campaign: YSL Secret Code
Agency: Mediabrands Content Studio
36. Best Campaign by a Micro Influencer
Galderma Philippines
Influencers: Jess Wilson, Bianca Gonzales, Dr. Coreen Copuyoc, Jan Angelo
Campaign: Cetaphil TikTok Shop Launch
Agency: MullenLowe MARC
Klook
Influencer: MJ Cayabyab
Campaign: The Bucket List
Agencies: The Smalls, Listed Creative
MCM
Influencer: Rose Ma
Campaign: MCM: Who’s Your Crush?
Agency: Eternal Group
MEDIPEEL
Influencer: Emily Tan
Campaign: Em Obsessed x MEDIPEEL
Agency: Em Obsessed
Ratio:Cause
Ministry of Communications Malaysia
Meta Platforms, Inc.
CelcomDigi Berhad
Communications and Multimedia Content Forum of Malaysia
Influencer: Dharshamini Kesavan
Campaign: Online Safety IRL
37. Best Campaign by a Macro Influencer
Coca Cola
Influencers: Moon Cheung, Funo, Kathy Ngai, Fatjer, Mavis Chan
Campaign: Coca Cola 2024 Xmas Campaign
Agencies: essencemediacom, AnyMind Group
Galderma Philippines
Influencers: Dr. Bea Chan & Dr. Erin Jane L. Tababa-Santos
Campaign: Benzac Glow-Up Campus Series
Agency: MullenLowe MARC
Gloo
Influencer: Daniel Ang
Campaign: new year with Iherb
HP Philippines
Influencer: Raco Ruiz
Campaign: HP Smart Tank
Agency: NYMA
MCM
Influencers:  Tyson Yoshi & Jeffery Ngai
Campaign: MCM: Who’s Your Crush?
Agency: Eternal Group
38. Best Campaign by a Mega Influencer
Astra Honda Motor
Influencer: Kobo Kanaeru
Campaign: BeAT x Kobo Kanaeru: Beat The Streamers World
Agencies: Dentsu Creative Indonesia, Hololive
Bank Syariah Indonesia
Influencer: Atta Halilintar & Aurel Hermansyah
Campaign: Atta Halilintar & Aurel Hermansyah for BYOND by BSI: Syariah Finance, Simplified & Amplified.
Agencies: Magnus Indonesia (Part of Volare Advertising Network), AHHA Production
Galderma Philippines
Campaign: Cetaphil SkinLabs US
Agency: MullenLowe MARC
HSBC
Influencer: T1
Campaign: HSBC One x T1: For Every Legendary One
Agencies: Saatchi & Saatchi, MSL Hong Kong
Issy & Co.
Influencer: Adelina Eugenio
Campaign: Issy & Co. Make-up Sampler Set
Agency: NYMA
Makesense
Influencer: Buji Babiera
Campaign: The Good Chat
Agency: NYMA
Star Margarine
Influencer: Abi Marquez
Campaign: Star Margarine SUSTANSYARAP
Agency: NYMA