2025 Finalists
1. Best Integrated Social Media Campaign
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AIA Singapore Campaign: AIA Ultimate Critical Cover (AIA UCC) |
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Air Selangor Campaign: Air Selangor Festive Video 2024 – Sayang |
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CapitaLand Investment (CLI) Campaign: CapitaVerse Agency: BRCKTS |
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Diana Unicharm Brand: Diana SuperNight Campaign: Diana SuperNight 3mm – “Không gì bằng Ɛmm” (“Nothing as Wonderful as You, Girl”) Agency: TMRW Vietnam |
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Geneco Campaign: here. sunrise x sunset |
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Media Prima Audio Brand: Hot FM Campaign: HOT FM |
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Scoot Campaign: Scoot National Day 2024 #ScootHomecoming Agency: TSL Media Group |
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Singtel Brand: GOMO Campaign: GOMO Value Campaign Agencies: Publicis Chemistry, Leo Constellation |
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Telekomunikasi Selular (Telkomsel) Brand: by.U Campaign: 1001 Jurus NgabyUburit Agency: IDN Creative |
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Trust Bank Singapore Campaign: Turning Everyday Spends to Everyday Wins with Trust Cashback Credit Card Agencies: Iris Singapore, Havas Singapore |
2. Best Real Time Response / Newsjacking
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Affin Bank Campaign: Switch to AFFIN Cards |
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AIA Philippines Campaign: Winning Online Gold Through Moment Marketing for the 2024 Paris Olympics/Paralympics Agency: VML |
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Greenfields Dairy Singapore Brand: Greenfields Campaign: The Extra Fresh Move: From Me to Us |
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Media Prima Audio Brand: Kool 101 Campaign: KOOL 101 |
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StarHub Campaign: Nobile Technology Agency: TBWA\Singapore |
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Ultra Jaya Milk Industry & Trading Company Brand: Ultra Milk Campaign: the Unsponsored Sponsor Agencies: ALVA Maleo, Dentsu-DSP |
3. Best Social Amplification Campaign
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Allianz PNB Life Campaign: Project: Sports x Confidence in Tomorrow Agency: Mediamagnet Innovation Inc. |
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CapitaLand Investment (CLI) Campaign: CapitaVerse Agency: BRCKTS |
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Danone Specialized Nutrition Indonesia Brands: Nutrilon Royal, Bebelac, SGM Eksplor Campaign: Seamless Connect: Scaling Offline Impact with TikTok Agencies: Space & Shapes, Morning Sky, Doris |
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Geneco Campaign: Till the End of Time |
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Geneco Campaign: here. sunrise x sunset |
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Nespresso Campaign: Unforgettable Favourites Agencies: Gusto (PR), Publicis Singapore (Social), Neo Media World (Media) |
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PropertyGuru Group Campaign: A Sense of Home Agencies: AKA Asia, Maker Lab |
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Singapore Armed Forces Campaign: Operation Expose SAF Agencies: So Drama! Entertainment, HEPMIL Singapore |
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Singtel Brand: GOMO Campaign: GOMO Value Campaign Agencies: Publicis Chemistry, Leo Constellation |
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Singtel Campaign: Hello Securi-tea Agency: LEO |
4. Best Social Brand Launch / Relaunch
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Bank of the Philippine Islands Brand: BPI Agency Banking Campaign: May BPI Dito Agencies: Over The Moon, Merkle |
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Booktopia Campaign: Booktopia Relaunch Australia Agency: RQmedia |
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Danone Specialized Nutrition Indonesia Brand: Bebelac Indonesia Campaign: Bebelac Gold Relaunch: Transforming Awareness into Action Agencies: Space & Shapes, Morning Sky, Doris |
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GBME Brand: Fork Lore Campaign: Cooking Up a Digital Storm: The Fork Lore Phenomenon Agency: OCPR |
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Hong Kong Police Force Campaign: Junior Police Call Social Media Relaunch |
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Mang Inasal Philippines Brand: Mang Inasal Chicken Inasal Campaign: The Rise of the Grill Expert Agency: Dentsu Creative Philippines |
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Singtel Brand: GOMO Campaign: GOMO eSIM Campaign Agencies: Publicis Chemistry, Leo Constellation |
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Singtel Campaign: Hello Securi-tea Agencies: LEO, OMD |
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Watsons Personal Care Stores Philippines Brand: SM Beauty Campaign: SO MUCH beauty Agency: Gobocreative |
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Watsons Philippines Brand: Dermaction Plus by Watsons Campaign: Lightweight and Powerful Sun Protection Agency: Gobocreative |
5. Best Social Commerce Campaign
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Danone Specialized Nutrition Indonesia Brands: Nutrilon Royal, Bebelac, SGM Eksplor Campaign: Seamless Connect: Scaling Offline Impact with TikTok Agencies: Space & Shapes, Doris, Morning Sky |
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Eu Yan Sang Brand: Eu Yan Sang Malayasia Campaign: Eu Yan Sang 2024 CNY Campaign (Heritage Meets Innovation: An AI Driven CNY) Agency: Tigerwolves Marketing |
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iHerb Campaign: iHerb Social Media 2024 Agency: antics@play |
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MEDIPEEL Campaign: Em Obsessed x MEDIPEEL Agency: Em Obsessed |
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Signify Brand: Philips Campaign: Philips Affiliate Marketing Agency: ALVA Orbeat |
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Telekom Malaysia Brand: Unifi Campaign: Unifi Device Fiesta Agency: GrowthOps Asia |
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Tokopedia Brand: Tokopedia & TikTok Shop by Tokopedia Campaign: Beli Lokal Agency: ICE – IDN |
6. Best Social Media Advertising Campaign
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Air Selangor Campaign: Air Selangor National Day Video 2024 – Pilihan Raya Terhangat |
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Bank of the Philippine Islands Brand: BPI Agency Banking Campaign: May BPI Dito Agencies: Over The Moon, Merkle |
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Cathay Pacific Campaign: #SeenHereFirst Agency: LEO |
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CMC Singapore Brand: CMC Singapore (including core brands CMC Markets & CMC Invest) Campaign: CMC Singapore: Master Your Market Agency: Burson Singapore |
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Great Entertainment Group Brand: AIA Carnival Campaign: A Triumphant Return For AIA Carnival Agencies: Zicket, OCPR |
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Minor Hotels Brand: Anantara Hotels & Resorts Campaign: Journey Beyond Horizons – Driving Travel Demand in the Middle East & Africa Through Social Media Advertising Agency: eMarketingEye |
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National Environment Agency Campaign: NEA Hot Girl Summer Agencies: Starcom Singapore, HEPMIL Singapore |
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Watsons Philippines Brand: Dermaction Plus by Watsons Campaign: Lightweight and Powerful Sun Protection Agency: Gobocreative |
7. Best Social Media Analytics and Insights
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Air Selangor Campaign: Air Selangor Festive Videos 2024 – Sayang |
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Minor Hotels Brand: Anantara Hotels & Resorts Campaign: Journey Beyond Horizons – Driving Travel Demand in the Middle East & Africa Through Social Media Advertising Agency: eMarketingEye |
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Signify Brand: Philips Campaign: Philips Affiliate Marketing Agency: ALVA Orbeat |
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Singtel Campaign: Thank You Ketayki, Thank You Singtel Agency: Telescope Studios |
8. Best Social Media Campaign for a Specific Audience
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Airwaves Campaign: Chew to Break Your Blind Spot Agencies: GroupM goat Hong Kong, EssenceMediacom Hong Kong |
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Astra Honda Motor Campaign: BeAT x Kobo Kanaeru: Beat The Streamers World Agency: Dentsu Creative Indonesia |
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BCA Digital Brand: blu by BCA Digital Campaign: Sepanjang Jalan Pegangan Agencies: ALVA Digital, ADA Asia Indonesia |
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Diana Unicharm Brand: Diana SuperNight Campaign: Diana SuperNight 3mm – “Không gì bằng Ɛmm” (“Nothing as Wonderful as You, Girl”) Agency: TMRW Vietnam |
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Geneco Campaign: here. sunrise x sunset |
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HSBC Brand: HSBC Hong Kong Campaign: HSBC One x T1: For Every Legendary One Agencies: Saatchi & Saatchi, MSL Hong Kong, OMG Hong Kong |
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Lazada Campaign: Lazada TaoFashion Agency: Attitude Ideology |
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QNET Campaign: V-Malaysia 2024 |
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Singtel Campaign: Hello Securi-tea Agencies: LEO, OMD |
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Swire Properties Campaign: Swire Properties x LFC “Welcome to Anfield – The LFC Experience” |
9. Best Social Media Campaign: Facebook
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AIA Sri Lanka Campaign: AIA Suwa Walan |
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Cathay Pacific Campaign: #SeenHereFirst Agency: LEO |
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Hong Kong Correctional Services Department (HKCSD) Campaign: Olympics . Thrive with Us |
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Kum Thim Food Industries Brand: MCM 美中美 Campaign: FUN 滚 GO 好年！(Yee Sang Product Relaunch) Agency: ABR Group |
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Singapore Kindness Movement Campaign: Be Greater – Shorts3 |
10. Best Social Media Campaign: Instagram
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Airwaves Campaign: Chew to Break Your Blind Spot Agencies: GroupM goat Hong Kong, EssenceMediacom Hong Kong |
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Anchor Food Professionals Brand: Anchor Foodie Campaign: How Anchor Foodie Tripled KPIs & Captivated Consumers with Social Media Ingenuity Agency: Vertixal |
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GBME Brand: The Grounds Campaign: Solidifying The Grounds as HK’s Favourite Winter Tradition Agencies: OCPR, Zicket |
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Malaysia Airports Campaign: LICENCE TO WIN 2024 Agency: TEAM LEWIS |
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Noumi Brand: MILKLAB Campaign: MILKLAB Indonesia & SG/MY – Social Media Management Agency: WE! Interactive |
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Pfizer Campaign: Tell Me Your Name Without Telling Me Your Name Agency: Magnus Indonesia (Part of Volare Advertising Network) |
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Rock Cottage Property Management Campaign: Strategizing Ads to Target Property Investors with Modern Time Online Behavior Agency: One Search Pro Marketing |
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Singapore Airlines Campaign: #LiburanBersamaSQarangAja (Tr: #Vacation-With-SQ-Now) Agency: Magnus Indonesia (Part of Volare Advertising Network) |
11. Best Social Media Campaign: TikTok / Douyin
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Cathay Pacific Campaign: #SeenHereFirst Agency: LEO |
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Jollibee Philippines Campaign: Jollibee Generation Joy Fixed Creator Program Agency: Hepmil Philippines |
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L’Oréal Brand: YSL (Yves Saint Laurent) Campaign: YSL Secret Code Agency: Mediabrands Content Studio |
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PK Agro-Industrial Products Brand: CP Malaysia Campaign: CP Malaysia TikTok Brand Channel Development Strategy 2024 Agency: Tigerwolves Marketing |
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SG Enable Campaign: Frequently Awkward Questions Agency: TBWA\Singapore |
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Singapore Armed Forces Campaign: Operation Expose SAF Agencies: So! Drama Entertainment, HEPMIL Singapore |
12. Best Social Media Campaign: YouTube
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Astra Honda Motor Campaign: BeAT x Kobo Kanaeru: Beat The Streamers World Agency: Dentsu Creative Indonesia |
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Lil Critter Workshop Brand: LK School Daze Campaign: Harnessing the Power of YouTube to Revitalise A 20-Year-Old Comic IP/Brand |
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Scoot Campaign: Scoot National Day 2024 #ScootHomecoming Agency: TSL Media Group |
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The North Face Campaign: We Play Different | The North Face Agency: RQmedia |
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TOYOTA Campaign: Toyota City Pop – Winning Hearts with the Power of (Pop) Culture Agency: ADA |
13. Best Social Media Community Management
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centralwOrld Campaign: International Tourist Privileges & Promotion Campaigns |
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Darya Varia Brand: Enervon Campaign: From Buzz to Boost! Agency: Clabstream Indonesia (Part of Volare Advertising Network) |
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MEDIPEEL Campaign: Em Obsessed x MEDIPEEL Agency: Em Obsessed |
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Pfizer Campaign: Tell Me Your Name Without Telling Me Your Name Agency: Magnus Indonesia (Part of Volare Advertising Network) |
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Sentosa Development Corporation Campaign: SentoSTARS Programme Agency: We. Communications |
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Sinar Mas Brand: Filma Campaign: Andalan Mama Community Agency: ALVA Orbeat |
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Singtel Brand: GOMO Campaign: GOMO eSIM Campaign Agencies: Publicis Chemistry, Leo Constellation |
14. Best Social Media Crisis Management
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Air Selangor Campaign: Air Selangor Emergency Response Plan (ERP) |
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Kum Thim Food Industries Brand: MCM 美中美 Campaign: FUN 滚 GO 好年！(Yee Sang Product Relaunch) Agency: ABR Group |
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MEDIPEEL Campaign: Em Obsessed x MEDIPEEL Agency: Em Obsessed |
15. Best Social Media Customer Service
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Danone Specialized Nutrition Indonesia Brand: Nutrilon Royal Indonesia Campaign: Nutrilon Royal: Unstoppable Live Commerce Agencies: Space & Shapes, Morning Sky |
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Kimberly-Clark Softex Brand: Softex Campaign: Softex Daun Sirih #SIRIHouslyASLI Agency: ICE – IDN |
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MEDIPEEL Campaign: Em Obsessed x MEDIPEEL Agency: Em Obsessed |
16. Best Social Media Education or Awareness Campaign
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AIA Singapore Campaign: AIA Ultimate Critical Cover (AIA UCC) |
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Alliance Against Counterfeit Spirits (AACS), Asia Pacific International Spirits and Wines Alliance (APISWA), and Alcoholic Beverages Alliance of the Philippines (ABAPI) Campaign: “Drink Authentic, Enjoy Responsibly” Anti-Illicit Alcohol Digital Marketing Campaign Agencies: Evident Integrated Marketing, PR Southeast Asia Public Policy Institute |
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BCA Digital Brand: blu by BCA Digital Campaign: bluXperience Agencies: ALVA Digital, Orvyn |
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Cathay Pacific Campaign: #SeenHereFirst Agency: LEO |
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Freeport Indonesia (PTFI) Campaign: Breaking the Myths of Freeport Agency: IDN Creative |
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Hong Kong Correctional Services Department (HKCSD) Campaign: Think twice |
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National Environment Agency Campaign: NEA Hot Girl Summer Agencies: Starcom Singapore, HEPMIL Singapore |
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Singtel Campaign: Hello Securi-tea Agencies: LEO, OMD |
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Standard Chartered Bank (Hong Kong) Campaign: Standard Chartered Anti-Fraud Campaign Agencies: dentsu Hong Kong, Secret Tour |
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Watsons Philippines Campaign: Vaxxed Office Hits Agency: Gobocreative |
17. Best Social Media Engagement Strategy
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AIA Philippines Campaign: Here to Play Agency: Greenpark |
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BCA Digital Brand: blu by BCA Digital Campaign: Kastamer Ngablu Agencies: ALVA Digital, ADA Asia Indonesia |
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CapitaLand Investment (CLI) Campaign: Embark on an Enchanted Journey at CapitaLand Malls Agency: BRCKTS |
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Geneco Campaign: Till the End of Time |
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Geneco Campaign: #VoyageToProsperity |
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iHerb Campaign: iHerb Social Media 2024 Agency: antics@play |
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Mandai Wildlife Group Brand: Mandai Wildlife Reserve Campaign: Behind the Wild |
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MTR Corporation Campaign: Journey Together Agencies: Mindshare Hong Kong, Uth Creative Group, The Bread Digital |
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Singapore Armed Forces Campaign: Operation Expose SAF Agencies: So Drama! Entertainment, HEPMIL Singapore |
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Swire Properties Campaign: Swire Properties x LFC “Welcome to Anfield –The LFC Experience” |
18. Best Social Media Innovation
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Cathay Campaign: Airing an unreal OOH in Hong Kong Agency: MSL Hong Kong |
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Jollibee Philippines Campaign: Jollibee Generation Joy Fixed Creator Program Agency: Hepmil Philippines |
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National Museum of Singapore Campaign: Reimagining Singapore Agency: TBWA\Singapore |
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Pfizer Campaign: Tell Me Your Name Without Telling Me Your Name Agency: Magnus Indonesia (Part of Volare Advertising Network) |
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Singapore Airlines Campaign: Created at 30,000 FT Agency: TBWA\Singapore |
19. Best Social Media Partnerships: Art, Culture, Brand or Entertainment
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Advanced Micro Devices Campaign: AMD x Acer x Foodpanda: Fuel your Gaming Campaign Agency: Eliphant |
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CapitaLand Investment (CLI) Campaign: CapitaVerse Agency: BRCKTS |
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Geneco Campaign: here. sunrise x sunset |
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National Gallery of Australia Campaign: Gauguin’s World: Tōna Iho, Tōna Ao Agency: RQmedia |
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National Museum of Singapore Campaign: Reimagining Singapore Agency: TBWA\Singapore |
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Singtel Campaign: Singtel Cast x Lifetime Partnership Agencies: Publicis Chemistry, Leo Constellation |
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Telekomunikasi Selular (Telkomsel) Brand: by.U Campaign: VINDES Bervakansi bareng by.U Agency: Oldo Digital |
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Watsons Personal Care Stores (Philippines) Brand: Watsons Campaign: Watsons x Team Liquid Philippines: Good Game, Good Grooming Agency: First Tier Branding Solutions |
20. Best Social Media Partnerships: Celebrities
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Bank Rakyat Indonesia Brand: BRI Campaign: MODUS PALSU – Bilang Aja Gak (Just Say No) Agency: Froyonion |
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Bank Syariah Indonesia Brand: BYOND Campaign: Atta Halilintar & Aurel Hermansyah for BYOND by BSI: Syariah Finance, Simplified & Amplified. Agency: Magnus Indonesia (Part of Volare Advertising Network) |
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Geneco Campaign: Till the End of Time |
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Geneco Campaign: #VoyageToProsperity |
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Geneco Campaign: here. sunrise x sunset |
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HSBC Singapore Campaign: Bread and Better Agency: TBWA\Singapore |
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MTR Corporation Campaign: Journey Together Agencies: Mindshare Hong Kong, Uth Creative Group, The Bread Digital |
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Swire Properties Campaign: Swire Properties x LFC “Welcome to Anfield –The LFC Experience” |
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Ultra Jaya Milk Industry & Trading Company Brand: Ultra Milk Campaign: #ULTRAOddinary Agencies: ALVA Maleo, Gaspack, Dentsu-DSP |
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ZALORA Philippines Campaign: ZALORA 12.12: KOBE AND KYLINE FIND THE REAL DEAL |
21. Best Social Media Partnerships: Influencers
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Airwaves Campaign: Chew to Break Your Blind Spot Agencies: GroupM goat Hong Kong, EssenceMediacom Hong Kong |
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Bank OCBC NISP Brand: OCBC Indonesia Campaign: NYALA FESTIVAL 2024 Agency: Froyo Story |
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Cathay Pacific Campaign: #SeenHereFirst Agency: LEO |
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MTR Corporation Campaign: Journey Together Agencies: Mindshare Hong Kong, Uth Creative Group, The Bread Digital |
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Puck Campaign: Paginya Ibu-Ibu (tr: A Mother’s Morning) Agency: Magnus Indonesia (Part of Volare Advertising Network) |
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Singapore Airlines Campaign: Created at 30,000 FT Agency: TBWA\Singapore |
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Spotify Campaign: Daylist Agency: Near Creative |
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The Hong Kong Jockey Club Campaign: HKJC X Mill MILK Content Collaboration |
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Tokopedia Brand: Tokopedia & TikTok Shop by Tokopedia Campaign: Beli Lokal Agency: ICE – IDN |
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Trust Bank Singapore Campaign: Turning Everyday Spends to Everyday Wins with Trust Cashback Credit Card Agencies: Iris Singapore, Havas Singapore |
22. Best Social Media Use of Emerging Technologies
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Allianz Life Indonesia Brand: Allianz Campaign: Bersiap Untuk Momen Terbaikmu (Get Ready For The Best) Agency: ALVA Olrange |
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BCA Digital Brand: blu by BCA Digital Campaign: Sepanjang Jalan Pegangan Agencies: ALVA Digital, ADA Asia Indonesia |
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CapitaLand Investment (CLI) Campaign: A Carnival of Festive Cheer at CapitaLand Malls Agency: BRCKTS |
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Tip Top Meat Brand: An Xin’s Healthy Meat Shoppe(安心肉店) Campaign: Reunion Under the Moon 月下团圆 安心相伴 Agency: Tigerwolves Marketing |
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ZALORA Philippines Campaign: ZALORA 11.11: FASHION DISRUPTS |
23. Best Use of Account Based Marketing
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DANA Indonesia Brand: DANA Indonesia Campaign: SisBerdaya |
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Duke-NUS Medical School Campaign: Targeted reach: sparking connections at the Duke-NUS Open House 2024 |
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Lazada Campaign: Lazada TaoFashion Agency: Attitude Ideology |
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MTR Corporation Campaign: Journey Together Agencies: Mindshare Hong Kong, Uth Creative Group, The Bread Digital |
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RQmedia Campaign: Growing RQmedia |
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Standard Chartered Bank (Hong Kong) Campaign: Standard Chartered Anti-Fraud Campaign Agencies: dentsu Hong Kong, Secret Tour |
24. Best Use of AI
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Cathay Campaign: Cathay x Hong Kong Paralympic Committee – Re-Righting History Agency: Leo Burnett Hong Kong |
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Infocomm Media Development Authority (IMDA) Campaign: ATxSG 2024 Agency: We. Communications |
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Mandai Wildlife Group Brand: Mandai Wildlife Reserve Campaign: Experimenting AI-Generated Voiceovers for Engaging Social Media Content |
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Media Prima Audio Brand: Fly FM Campaign: FLY FM |
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National Museum of Singapore Campaign: Reimagining Singapore Agency: TBWA\Singapore |
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The Ascott Brand: Discover ASR Campaign: The Future is Personal – AI-Driven, Signal-Powered Marketing Agency: eMarketingEye |
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Ultra Jaya Milk Industry & Trading Company Brand: Ultra Milk Campaign: the Unsponsored Sponsor Agencies: ALVA Maleo, Dentsu-DSP |
25. Best Use of Cause Marketing in a Social Media Campaign
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Alliance Against Counterfeit Spirits (AACS), Asia Pacific International Spirits and Wines Alliance (APISWA), and Alcoholic Beverages Alliance of the Philippines (ABAPI) Campaign: Drink Authentic, Enjoy Responsibly Agencies: Evident Integrated Marketing, PR Southeast Asia Public Policy Institute |
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Astra International Brand: SATU Indonesia – Astra Campaign: 15th SATU Indonesia Awards 2024 Agency: Froyo Story |
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Geneco Campaign: #VoyageToProsperity |
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Geneco Campaign: here. sunrise x sunset |
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Kimberly-Clark Softex Brand: Softex Campaign: Softex Daun Sirih #SIRIHouslyASLI Agency: ICE – IDN |
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National Environment Agency Campaign: NEA Hot Girl Summer Agencies: Starcom Singapore, HEPMIL Singapore |
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RSPCA Lottery Campaign: Lottery No. 82 Agency: RQmedia |
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SG Enable Campaign: Frequently Awkward Questions Agency: TBWA\Singapore |
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Standard Chartered Bank (Hong Kong) Campaign: Standard Chartered Anti-Fraud Campaign Agencies: dentsu Hong Kong, Secret Tour |
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Wild Space Campaign: Earth in Focus: Singapore Nature Film Festival 2024 Agency: Designory |
26. Best Use of Interactive Elements in a Social Media Campaign
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Cathay Pacific Campaign: #SeenHereFirst Agency: LEO |
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QNET Brand: QNET Campaign: V Malaysia 2024 or #VMalaysia2024 |
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Shelly Marketing Brand: XES Shoes Campaign: #CukupStyleMalaysiaTak (Are you uniquely Malaysian enough?) Agency: Tigerwolves Marketing |
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Watsons Personal Care Stores Philippines Brand: Watsons Campaign: Find it at Watsons Agencies: Gobocreative, Intersections Communications |
27. Best Use of Live Streaming
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Advanced Micro Devices Campaign: AMD x Acer x Foodpanda: Fuel your Gaming Campaign Agency: Eliphant |
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Astra Honda Motor Campaign: BeAT x Kobo Kanaeru: Beat The Streamers World Agency: Dentsu Creative Indonesia |
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Bank of the Philippine Islands Brand: BPI Agency Banking Campaign: May BPI sa Lazada Agency: Shoppertainment |
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Danone Specialized Nutrition Indonesia Brand: Nutrilon Royal Indonesia Campaign: Nutrilon Royal: Unstoppable Live Commerce Agencies: Space & Shapes, Morning Sky |
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MEDIPEEL Campaign: Em Obsessed x MEDIPEEL Agency: Em Obsessed |
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StarHub Campaign: The Ultimate Rig Agency: TBWA\Singapore |
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Telekom Malaysia Brand: Unifi Campaign: Unifi Device Fiesta Agency: GrowthOps Asia |
28. Best Use of Social Media for a Campaign
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Geneco Campaign: Till the End of Time |
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Greenfields Dairy Singapore Brand: Greenfields Campaign: The Extra Fresh Move: From Me to Us |
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Mandai Wildlife Group Brand: Mandai Wildlife Reserve Campaign: Mandai Xiaohongshu Launch Campaign |
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MSIG Insurance (Hong Kong) Campaign: MSIG Hong Kong Brand Campaign 2024 Agency: Noah Workshop |
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Nespresso Campaign: Unforgettable Favourites Agencies: Gusto (PR), Publicis Singapore (Social), Neo Media World (Media) |
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Samsung Electronics Singapore Campaign: Samsung Galaxy Games Agency: Designory |
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Scoot Campaign: #ScootHomecoming Agency: TheSmartLocal (TSL) |
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Singapore Armed Forces Campaign: Operation Expose SAF Agencies: So Drama! Entertainment, HEPMIL Singapore |
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Singapore Kindness Movement Campaign: Be Greater 2024 Agency: We. Communications |
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Singtel Brand: GOMO Campaign: GOMO Value Campaign Agencies: Publicis Chemistry, Leo Constellation |
29. Best Use of Social Media Platforms
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Air Selangor Campaign: Air Selangor National Day Video 2024 – Pilihanraya Terhangat |
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Cathay Pacific Campaign: #SeenHereFirst Agency: LEO |
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Geneco Campaign: Till the End of Time |
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Geneco Campaign: here. sunrise x sunset |
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Geneco Campaign: #VoyageToProsperity |
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Mandai Wildlife Group Brand: Mandai Wildlife Reserve Campaign: Mandai Xiaohongshu Launch Campaign |
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Singtel Brand: GOMO Campaign: GOMO eSIM Campaign Agencies: Publicis Chemistry, Leo Constellation |
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University of Nottingham Malaysia Campaign: Beyond Academics: How UNM Surges Social Media Leads by Over 1,000% and Redefines Student Interactions Agency: Vertixal |
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Watsons Malaysia Campaign: #WatsonsXHS: Malaysia’s No.1 Beauty Community Agency: Attitude Ideology |
30. Best Use of Storytelling in a Social Media Campaign
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CapitaLand Investment (CLI) Campaign: Embark on an Enchanted Journey at CapitaLand Malls Agency: BRCKTS |
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CSL Mobile Brand: csl Campaign: CSL’s Concierge “Gangpiao” Hotline Agency: CSL Mobile |
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Del Monte Philippines Campaign: Del Monte Kitchenomics 40th anniversary Agency: Greenpark |
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Geneco Campaign: here. sunrise x sunset |
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Geneco Campaign: Till the End of Time |
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Klook Campaign: The Bucket List Agencies: The Smalls, Listed Creative |
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Singapore Kindness Movement Campaign: Be Greater 2024 Agency: We. Communications |
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Singtel Campaign: Singtel Possibilities Anthology Agencies: Publicis Chemistry, Leo Constellation |
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The Hong Kong Jockey Club Campaign: HKJC X Mill MILK Content Collaboration |
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Watsons Philippines Campaign: Beautiful, Stronger TogetHER Agencies: Gobocreative, Gobocreative Browne Communications |
31. Best Use of Tribal Marketing
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CapitaLand Investment (CLI) Campaign: Embark on an Enchanted Journey at CapitaLand Malls Agency: BRCKTS |
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Danone Specialized Nutrition Indonesia Brand: Bebelac Indonesia Campaign: Bebelac Gold Relaunch : Transforming Awareness into Action Agencies: Space & Shapes, Doris, Morning Sky |
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Great Entertainment Group Brand: AIA Vitality Hub Campaign: Hub Heroes: Building a Digital Wellness Tribe in Hong Kong Agencies: OCPR, Zicket |
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Shell Singapore Campaign: #WheresMyPokemon2024: Fueling Nostalgia, Driving Loyalty Agency: Edelman Singapore |
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Supermom Campaign: Project 1Mpact – The Power of Emak Emak |
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TOYOTA Campaign: Toyota City Pop – Winning Hearts with the Power of (Pop) Culture Agency: ADA |
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Ultra Jaya Milk Industry & Trading Company Brand: Ultra Milk Campaign: Icownic Patch Agencies: ALVA Maleo, Gaspack, Museum of Toys, Dentsu-DSP |
32. Best User-Generated Content Campaign
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centralwOrld Campaign: International Tourist Privileges & Promotion Campaigns |
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Diana Unicharm Brand: Diana SuperNight Campaign: Diana SuperNight 3mm – “Không gì bằng Ɛmm” (“Nothing as Wonderful as You, Girl”) Agency: TMRW Vietnam |
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L’Oréal Brand: YSL (Yves Saint Laurent) Campaign: YSL Secret Code Agency: Mediabrands Content Studio |
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Noumi Brand: MILKLAB Campaign: MILKLAB Indonesia & SG/MY Social Media Management Agency: WE! Interactive |
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Sentosa Development Corporation Campaign: SentoSTARS Programme Agency: We. Communications |
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Singapore Airlines Campaign: #LiburanBersamaSQarangAja (Tr: #Vacation-With-SQ-Now) Agency: Magnus Indonesia (Part of Volare Advertising Network) |
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Singtel Brand: GOMO Campaign: GOMO Value Campaign Agencies: Publicis Chemistry, Leo Constellation |
33. Best Video in a Social Media Campaign
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Allianz PNB Life Campaign: Leap To Greatness with Filipino Olympians and Paralympians Agency: Pixelens Creative Solutions |
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Geneco Campaign: Till the End of Time |
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Klook Campaign: The Bucket List Agencies: The Smalls, Listed Creative |
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MTR Corporation Campaign: Journey Together Agencies: Mindshare Hong Kong, Uth Creative Group, The Bread Digital |
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National Environment Agency Campaign: NEA Hot Girl Summer Agencies: Starcom Singapore, HEPMIL Singapore |
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SG Enable Campaign: UnAwkward Film |
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Singapore Kindness Movement Campaign: Be Greater 2024 Agency: We. Communications |
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Sport Singapore (SportSG) Campaign: Sports Industry Opportunities Content Series “Real Questions, Real Answers” Agencies: We. Communications |
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The Hong Kong Jockey Club Campaign: HKJC X Mill MILK Content Collaboration |
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TOYOTA Campaign: Toyota City Pop – Winning Hearts with the Power of (Pop) Culture Agency: ADA |
34. Best Viral Social Media Campaign
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Beiersdorf Brand: Hansaplast Campaign: #SediaHansaplastSebelumTerluka Agency: ICE – IDN |
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Cathay Pacific Campaign: #SeenHereFirst Agency: LEO |
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Singapore Kindness Movement Campaign: RAWR Diaries |
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Swire Properties Campaign: Swire Properties x LFC “Welcome to Anfield – The LFC Experience” Agencies: |
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Ultra Jaya Milk Industry & Trading Company Brand: Icownic Ice Cream Blackmoon by Ultra Milk, Campina Campaign: #MOONCobaBeda Agencies: ALVA Maleo, Dentsu-DSP |
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Ultra Jaya Milk Industry & Trading Company Brand: Ultra Milk Campaign: the Soap Agencies: ALVA Maleo, Dentsu-DSP |
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Ultra Jaya Milk Industry & Trading Company Brand: Ultra Milk Campaign: the Unsponsored Sponsor Agencies: ALVA Maleo, Dentsu-DSP |
35. Best Campaign by a Nano Influencer
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Danone Specialized Nutrition Indonesia Campaign: SGM Eksplor: A Million Mom Stories Harnessing mom-driven content to drive consideration & action Agencies: Space & Shapes, Doris |
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Darya Varia Brand: Enervon Campaign: From Buzz to Boost! Agency: Clabstream Indonesia (Part of Volare Advertising Network) |
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L’Oréal Brand: YSL (Yves Saint Laurent) Campaign: YSL Secret Code Agency: Mediabrands Content Studio |
36. Best Campaign by a Micro Influencer
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Galderma Philippines Influencers: Jess Wilson, Bianca Gonzales, Dr. Coreen Copuyoc, Jan Angelo Campaign: Cetaphil TikTok Shop Launch Agency: MullenLowe MARC |
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Klook Influencer: MJ Cayabyab Campaign: The Bucket List Agencies: The Smalls, Listed Creative |
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MCM Influencer: Rose Ma Campaign: MCM: Who’s Your Crush? Agency: Eternal Group |
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MEDIPEEL Influencer: Emily Tan Campaign: Em Obsessed x MEDIPEEL Agency: Em Obsessed |
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Meta Platforms, CelcomDigi Influencer: Dharshamini Kesavan Campaign: Online Safety IRL Agency: Ratio:Cause |
37. Best Campaign by a Macro Influencer
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Coca Cola Influencers: Moon Cheung, Funo, Kathy Ngai, Fatjer, Mavis Chan Campaign: Coca Cola 2024 Xmas Campaign Agencies: essencemediacom, AnyMind Group |
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Galderma Philippines Influencers: Dr. Bea Chan & Dr. Erin Jane L. Tababa-Santos Campaign: Benzac Glow-Up Campus Series Agency: MullenLowe MARC |
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HP Philippines Influencer: Raco Ruiz Campaign: HP Smart Tank Agency: NYMA |
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iHerb Influencer: Daniel Ang Campaign: new year with IHerb Agency: Gloo |
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MCM Influencers: Tyson Yoshi & Jeffery Ngai Campaign: MCM: Who’s Your Crush? Agency: Eternal Group |
38. Best Campaign by a Mega Influencer
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Astra Honda Motor Influencer: Kobo Kanaeru Campaign: BeAT x Kobo Kanaeru: Beat The Streamers World Agencies: Dentsu Creative Indonesia, Hololive |
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Bank Syariah Indonesia Brand: BYOND Influencers: Atta Halilintar & Aurel Hermansyah Campaign: Atta Halilintar & Aurel Hermansyah for BYOND by BSI: Syariah Finance, Simplified & Amplified. Agencies: Magnus Indonesia (Part of Volare Advertising Network), AHHA Production |
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Galderma Philippines Influencers: Dr. Bea Chan & Catriona Gray Campaign: Cetaphil SkinLabs US Agency: MullenLowe MARC |
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HSBC Influencer: T1 Campaign: HSBC One x T1: For Every Legendary One Agencies: Saatchi & Saatchi, MSL Hong Kong |
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Issy & Co. Influencer: Adelina Eugenio Campaign: Issy & Co. Make-up Sampler Set Agency: NYMA |
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Makesense Influencer: Buji Babiera Campaign: The Good Chat Agency: NYMA |
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Star Margarine Influencer: Abi Marquez Campaign: Star Margarine SUSTANSYARAP Agency: NYMA |