2023 Winners

Overall Brand HashMaster

Singtel

 

Overall Agency HashMaster

Leo Burnett Singapore

 

1. Best Account Based Marketing Strategy

 

GOLD

Singapore Breast Surgery Center
Brand: SOLIS Breast Care & Surgery Centre
Campaign: SOLIS, Confidence Through Clarity
Agency: Mashwire
SILVER

Design 4 Space
Campaign: Best home renovation in Singapore
Agency: Slashie Media & Marketing
BRONZE

Crystal Tomato
Campaign: Navigating China’s Border Reopening: Key Considerations for Businesses
Agency: Slashie Media & Marketing
2. Best Integrated Social Media Campaign
GOLD

Kopi Kenangan
Brand: Kopi Kenangan Hanya Untukmu
Campaign: Kopi Kenangan Hanya Untukmu celebrating Independence Day – By Indonesia, For Indonesia
Agency: ADA Asia
SILVER

Singtel
Brand: GOMO by Singtel
Campaign: GOMO 5G “Not Just Better, Cleverer”
Agencies: Publicis Singapore, Leo Burnett Singapore
BRONZE

Geneco
Campaign: #HappilyEverAfter
3. Best Newsjacking or Real Time Response
GOLD

Scoot (新加坡酷航)
Campaign: Scoot Over, We’re Ready to Fly
Agency: WE Red Bridge
SILVER

Bank of the Philippine Islands
Campaign: Going viral? Do it yourself.
BRONZE

Foodpanda Philippines
Brand: Pandamart
Campaign: Rice to the Occasion
BRONZE

Media Prima Audio
Brand: Hot FM
Campaign: KJ Jadi DJ / Bekpes Hot + KJ
4. Best Social Amplification Campaign
GOLD

Kopi Kenangan
Brand: Kopi Kenangan Hanya Untukmu 
Campaign: Kopi Kenangan Hanya Untukmu celebrating Independence Day – By Indonesia, For Indonesia
Agency: ADA Asia
SILVER

Singtel
Brand: GOMO by Singtel
Campaign: GOMO Roaming (Kinda) Travel Influencers
Agencies: Publicis Singapore, Leo Burnett Singapore
BRONZE

Nespresso
Campaign: Nespresso Vertuo 2022
Agencies: Iris Singapore, Weber Shandwick
5. Best Social Brand Launch
GOLD

Singtel
Brand: GOMO by Singtel
Campaign: GOMO 5G “Not Just Better, Cleverer”
Agencies: Publicis Singapore, Leo Burnett Singapore
SILVER

Garnier Indonesia
Campaign: Garnier Skincare Masterclass #DRAWAT
Agency: IDN Creative
BRONZE

Kinohimitsu
Campaign: Healthier you Happier you
Agency: Slashie Media & Marketing
6. Best Social Engagement Tools or Programmes: Cause Marketing
GOLD

Kopi Kenangan
Brand: Kopi Kenangan Hanya Untukmu
Campaign: Kopi Kenangan Hanya Untukmu celebrating Independence Day – By Indonesia, For Indonesia
Agency: ADA Asia
SILVER

Geneco
Campaign: #HappilyEverAfter

BRONZE

United Nations Development Programme (UNDP), Malaysia
Campaign: B+HR Asia – Business and Human Rights to the Streets Campaign
Agency: Rothman & Roman
7. Best Social Influencer Agency
GOLD

Mad Hat Asia
SILVER

Mashwire

BRONZE

Goat x INCA
8. Best Social Media Campaign: Facebook
GOLD

NBA
Campaign: #RepublikaNgNBA
Agency: SVEN
SILVER

Nestlé Philippines
Brand: Nestlé CHUCKIE
Campaign: CHUCKIE Snack N’ Play
Agency: NuWorks Interactive Labs
BRONZE

Rebisco
Brand: Combi
Campaign: With Great Combination Comes Great Inspiration
Agency: XS Multimedia
9. Best Social Media Campaign: Instagram
GOLD

Mead Johnson
Campaign: ENFA A+ Babyband
Agencies: PHD Hong Kong, Durian
SILVER

Nestlé
Brand: S-26 , Nestlé LACTOGROW , NANKID
Campaign: Nestlé Super Brand Day 2023
Agency: Audience2Media
BRONZE

Watsons
Campaign: WatsonsKOL
10. Best Social Media Campaign: TikTok
GOLD

Puregold Price Club
Campaign: 52 Weeks
Agency: Republic Creative Creations
SILVER

BigPay
Campaign: Raya Ni Saya Rindu
Agency: Lion & Lion
BRONZE

PK Agro Industrial Products (Malaysia)
Brand: CP Malaysia
Campaign: CP Malaysia Tik Tok Contents Creation & CP Chicken Roll Challenge
Agency: Tigerwolves Marketing
11. Best Social Media Campaign: WeChat
GOLD

Mandai Wildlife Group
Campaign: Singles Day Promotion on WeChat Mini Program
SILVER

Scoot (新加坡酷航)
Campaign: Scoot Over, We’re Ready to Fly
Agency: WE Red Bridge
BRONZE

SHUI ON WORKX
Campaign: SHUI ON WORKX Official WeChat Campaign
Agency: Shanghai Yeahui Marketing
12. Best Social Media Campaign: Xiaohongshu
GOLD

Four Points by Sheraton Singapore, Riverview
Campaign: A New Beginning
Agency: Slashie Media & Marketing
SILVER

Crystal Tomato
Campaign: Navigating China’s Border Reopening: Key Considerations for Businesses
Agency: Slashie Media & Marketing
BRONZE

Kiztopia
Campaign: Back to Fun at Kiztopia
Agency: Slashie Media & Marketing
13. Best Social Media Campaign: YouTube
GOLD

Watsons
Campaign: WatsonsKOL
SILVER

Singapore Airlines
Campaign: Cocktail Conversations
Agencies: TBWA\Singapore, Dan Visuals
BRONZE

Beam Suntory Asia
Brand: Auchentoshan
Campaign: Auchentoshan Micro-moments campaign
Agency: Onyx Island
14. Best Social Media Community Management
GOLD

Tune Talk
Campaign: Think Tune Talk, Think Gaming
SILVER

Sarihusada Generasi Mahardika
Brand: SGM (Part of Danone)
Campaign: Mombassador (community building from real mom)
BRONZE

Watsons
Campaign: Watsons Go Green VR Hub
15. Best Social Selling / Commerce Campaign
GOLD

Fiji Airways
Campaign: Fiji’s Open
Agency: RQmedia
SILVER

Kinohimitsu
Campaign: Healthier you Happier you
Agency: Slashie Media & Marketing
BRONZE

SuperHype SG
Campaign: The TikTok Revolution: Streamlining Your Online Shopping
Agency: Slashie Media & Marketing
16. Best Use of Art / Culture / Brand / Entertainment Partnerships
GOLD

Singapore Airlines
Campaign: Cocktail Conversations
Agencies: TBWA\Singapore, Dan Visuals
SILVER

Singtel
Campaign: 5G Live Activation
Agency: Leo Burnett Singapore
BRONZE

Pengurusan Air Selangor
Brand: Air Selangor
Campaign: Water Conservation: Boboiboy x Air Selangor
17. Best Use of Celebrity Partnerships
GOLD

Singapore Airlines
Campaign: Cocktail Conversations
Agencies: TBWA\Singapore, Dan Visuals
SILVER

Watsons
Campaign: Go Green with Watsons: Making Sustainability Sustainable
BRONZE

Swire Properties
Campaign: Bags: Inside Out
18. Best Use of Influencer Partnerships
GOLD

Geneco
Campaign: #HappilyEverAfter
SILVER

Singtel
Brand: GOMO by Singtel
Campaign: GOMO Roaming (Kinda) Travel Influencers
Agencies: Publicis Singapore, Leo Burnett Singapore
BRONZE

Hotels.com
Campaign: Feels Like the First Time Campaign
Agency: Weber Shandwick
19. Best Use of Live Streaming or Virtual Events
GOLD

Singtel
Campaign: 5G Live Activation
Agency: Leo Burnett Singapore
SILVER

Watsons
Campaign: Watsons Go Green VR Hub
BRONZE

Teleperformance Philippines
Campaign: #TPRushLive Express Recruitment
Agency: SVEN
20. Best Use of Social Media for a Campaign
GOLD

Energizer Holdings
Brand: Energizer
Campaign: Let There Be Light
Agency: Cheil MEA
SILVER

Singtel
Campaign: 5G Live Activation
Agency: Leo Burnett Singapore
BRONZE

Expedia Group
Campaign: Bloom Your Travel Spirits Campaign
Agency: Weber Shandwick
21. Best Use of Social Media Platforms
GOLD

Hotels.com
Campaign: Feels Like the First Time Campaign
Agency: Weber Shandwick
SILVER

Singtel
Campaign: 5G Live Activation
Agency: Leo Burnett Singapore
BRONZE

Nestlé Philippines
Brand: Nestlé CHUCKIE
Campaign: CHUCKIE Snack N’ Play
Agency: NuWorks Interactive Labs
22. Best User-Generated Content
GOLD

Geneco
Campaign: #GreenDiscoverSG
SILVER

Singtel
Brand: GOMO by Singtel
Campaign: GOMO Roaming (Kinda) Travel Influencers
Agencies: Publicis Singapore, Leo Burnett Singapore
BRONZE

Expedia Group
Campaign: Bloom Your Travel Spirits Campaign
Agency: Weber Shandwick
23. Best Video in a Social Media Campaign
GOLD

Malaysia Dairy Industries
Brand: VITAGEN Less Sugar
Campaign: The Better Choice.
Agency: Goodfellas
SILVER

Beam Suntory Asia
Brand: Auchentoshan
Campaign: Auchentoshan Micro-moments campaign
Agency: Onyx Island
BRONZE

Singtel
Brand: GOMO by Singtel
Campaign: GOMO 5G “Not Just Better, Cleverer”
Agencies: Publicis Singapore, Leo Burnett Singapore
24. Best World Cup Related Social Media Campaign
GOLD

Singtel
Campaign: Getting in on every World Cup moment with Singtel
Agency: Hogarth Worldwide
SILVER

Tune Talk
Campaign: #GolToWonderland
BRONZE

5-hour ENERGY Singapore
Campaign: Football Hangover.
Agency: Goodfellas