#HashtagAwards
CELEBRATING ASIA’S BEST SOCIAL MEDIA CAMPAIGNS FOR THE FOURTH YEAR
Get ready for the grand return of the Hashtag Asia Awards! This is your chance to celebrate the pinnacle of social media prowess across Asia and Oceania.
We’re on a mission to spotlight the very best in social media, starting right here in Asia. The stage is set, the spotlight’s ready, and it’s your time to shine!
With a fresh look and 40 revamped categories, Hashtag Asia 2025 is bigger and better than ever. We’re excited to uncover and honour the most outstanding campaigns, agencies, platforms, and content creators across the social media universe.
You have until the 21 February 2025 to ignite your entry into the social media hall of fame.
Submit your masterpieces, your game-changers, and your stories of success today!
Good luck!
What’s new in 2025?
Best Use of Tribal Marketing
Why Enter?
MARKETING-INTERACTIVE prides itself on developing events that reflect an ever-evolving industry and on delivering the best possible opportunities for those who take part.
By entering the Hashtag Asia Awards 2025 you can:
Increase credibility and gain industry-wide recognition for your campaigns, teams and company
Showcase your best work, achievements and innovations to our independent, senior brand-side judges and potential future clients
Receive extensive coverage across MARKETING-INTERACTIVE’s media platforms (web, newsletters, social media) pre and post event
Promote your award-winning campaigns to your followers and consumer base
Raise your profile to help attract new business
Remind the industry, current clients, and customers that you are still swinging with the best
Celebrate your business’ success with your entire company and project teams
Boost team morale, motivation and reward outstanding work
Make sure your hard work doesn’t go unnoticed and your teams get the recognition they deserve!
Your entry will be judged fairly and objectively, irrespective of budget, scale or resource. Each entry will be judged within its own context and on its own merits giving an even playing field to large and small companies and campaigns alike. Judges will not be assigned entries that present a clear conflict of interest. This includes entries submitted by their own organisation or agency, as well as submissions by direct competitors.
Entries will close on 21 February 2025 so start your entries today.
SPONSORS & PARTNERS
For sponsorship opportunities, please email us: partnerships@marketing-interactive.com
Thank you to our past sponsors
Judging Criteria
Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions):
%
Context
Judges will be looking for:
- Describe the problem or challenge the brand faced, competitor landscape, goals, target audience, and context of the challenge.
- Elaborate on the strategy you were using before and what drove you to do things differently.
%
Strategy
Judges will be looking for:
- Detail the plan devised to address your challenge, elaborate on the key considerations for choosing this over other platforms – timeline, budget, creative and media considerations, etc.
%
Activity
Judges will be looking for:
- Describe how the strategy was executed and communicated to its audience and the rationale behind the chosen dissemination platforms
%
Response
Judges will be looking for:
- Provide measurable metrics on the success of your programme in relation to the goals you wanted to achieve – for example, financial improvements/ customer satisfaction improvements/ engagement levels/ membership levels/ interaction and response levels
PAST
WINNERS & FINALISTS
2024
2023
2022
PANEL OF JUDGES
Our expert judging panel will be announced soon. Please check back for regular updates!
If you’re interested in joining the judging panel of senior digital and social media marketing professionals, please contact:
Pang Sha Nee
Regional Assistant Awards Manager
Tel: +65 6423 0329
Email: shanee@marketing-interactive.com
HIGHLIGHTS
FROM THE HASHTAG ASIA AWARDS 2024
BRAND HIGHLIGHTS
FROM THE INAUGRUAL HASHTAG ASIA AWARDS
Watsons and ADA Asia crowned Overall HashMasters at the Hashtag Asia Awards 2024
