Vivian Chan is associate marketing director at Pernod Ricard Hong Kong & Macau. She has been steering the company’s eCommerce strategy and VIP club loyalty programmes, building on over 11 years of brand marketing experience within the group. She works closely with key retailers to drive digital transformation and omnichannel growth, while crafting high-value engagement initiatives for the brand’s premium membership base. Vivian is passionate about the convergence of luxury marketing and data-driven commerce.