2026 Winners

eCommerce Brand of the Year
The Coca-Cola Company 
eCommerce Agency of the Year
iProspect Taiwan
eCommerce Marketplace / eRetailer of the Year
Sentosa Development Corporation
1. Best Brand - B2B
Gold
DKSH Performance Materials​
Campaign: DKSH Discover
Agency: DKSH eCommerce
Silver
DKSH Technology​
Campaign: DKSH LabShop – Reimagining B2B Lab Procurement
Bronze
PepsiCo
Campaign: Reinventing Snacking Occasions on B2B Retailers In Singapore​
Agency: DKSH eCommerce​
2. Best Brand - Baby, Personal Care & Home Products
Gold
Vinda Malaysia
Brands: Drypers , Vinda, Libresse, Dr P
Campaign: Drypers ‘Always-On’ Creator Commerce Engine: Powering Vinda Malaysia’s TikTok Shop Leadership
Agency: ADA Global
Silver
Olaplex
Campaign: Olaplex Thailand – Great Hair Weeks
Agency: LEAP Commerce
Bronze
Abbott Nutrition Singapore
Brand: Similac
Campaign: Similac Gain EyeQMax Launch
Agency: Intrepid Asia
3. Best Brand - Banking / Financial Services
Gold
Octopus Hong Kong
Campaign: Instant Tap, Instant Fortune
Agency: PRIZM Group
Silver
DBS Bank (Hong Kong)
Campaign: Nexus Campaign Hub
Bronze
Prudential
Campaign: From Static to Responsive: Prudential Personalisation Journey
4. Best Brand - Beauty & Wellness
Gold
Amorepacific Malaysia
Brand: Innisfree
Campaign: The Barrier Breakthrough: Rethinking the Daily Routine
Agency: ADA Global
Silver
Benefit
Campaign: Benefit x Fish 6.6 Campaign
Agency: LEAP Commerce
Bronze
DFI Retail Group
Brand: Mannings
Campaign: Healthcare Acceleration for Every Customer
5. Best Brand - Direct-to-Consumer (DTC)
Gold
Prudential
Campaign: From Static to Responsive: Prudential Personalisation Journey
Silver
The Coca-Cola Company
Campaign: Coke Star Wars
Bronze
Octopus Hong Kong
Campaign: Instant Tap, Instant Fortune
Agency: PRIZM Group
6. Best Brand - Electronics & Gadgets
Gold
Secretlab
Campaign: Secretlab Thailand: Your World. Your Setup.
Agency: LEAP Commerce
Silver
Versuni Home Life Malaysia
Brand: Philips
Campaign: Stream. Sell. Scale. – The Philips Live Commerce Engine
Agency: ADA Global
Bronze
Samsung Electronics Philippines
Brand: Samsung Electronics
Campaign: Digital Commerce Team (DCT)
7. Best Brand - Entertainment
Gold
Sentosa Development Corporation
Campaign: Sentosa Islander Points Economy
Agency: Section
Silver
AIA
Brand: AIA Carnival
Campaign: AIA Carnival 2025/2026
Agencies: Great Entertainment Group, OCPR, Zicket, Magnificent Media
Bronze
Ngong Ping 360
Campaign: Ngong Ping 360 20th Anniversary Celebration
8. Best Brand - Fashion & Apparel
Gold
Essilor Luxottica
Brand: Ray-Ban
Campaign: Redefining Luxury Eyewear Commerce in Indonesia
Ray-Ban x Jennie & RB4441D Launch
Agency: LEAP Commerce
Silver
adidas Philippines
Brand: adidas
Campaign: adidas Philippines Tiktok Super Grand Opening
Agency: AIRR Labs
Bronze
Babyshop Malaysia
Brand: Babyshop
Campaign: Streamed to Convert: Babyshop’s Live Commerce Revolution
Agency: ADA Global
9. Best Brand - Food & Beverage
Gold
Mondelēz International (SEA)
Brand: Oreo
Campaign: From Hype to Cart:How Oreo Baby Monster is Winning Over Gen Z
Silver
Asahi
Campaign: Asahi In Your Area
Agency: dentsu X
Bronze
Fonterra Co-operative Group
Brands: Anlene, Anmum, Anchor, Fernleaf
Campaign: Fonterra’s Everyday Nutrition Commerce Growth Engine
Agency: ADA Global
10. Best Brand - Healthcare & Pharma
Gold
iNova PharmaceuticalsX
Brand: Betadine
Campaign: Powering Everyday Health Through Social-Ready Hygiene
Silver
A. Menarini (Thailand)
Brand: Dermatix Family
Campaign: From Discount Wars to Trust Economy: Redefining Scar Care eCommerce
Agency: aCommerce
Bronze
Health and Happiness Group (H&H Group)
Brand: Swisse Singapore
Campaign: Swisse Singapore – Make Charisma Yours
Agency: LEAP Commerce
11. Best Brand - Travel & Hospitality
Gold
Sentosa Development Corporation
Campaign: Sentosa Islander Points Economy
Silver
Air New Zealand
Campaign: From Selling Seats to Owning the Decision
Agency: iProspect Taiwan
Bronze
Ngong Ping 360
Campaign: Ngong Ping 360 20th Anniversary Celebration
12. Best Emerging eCommerce Brand
Gold
Hero MotoCorp
Brand: Harley-Davidson
Campaign: Harley-Davidson X, Motorcycle E-Commerce
Silver
iNova Pharmaceuticals
Brand: Betadine
Campaign: From Healthcare Heritage to eCommerce Growth Leader
Bronze
iNova Pharmaceuticals
Brand: Acne Aid
Campaign: Transforming Clinical Trust into Consumer-First Acne Expertise
13. Best Marketplace / eRetailer - Consumer Products
Gold
KrisShop
Campaign: KrisShop: Redefining Travel Retail Through the Singapore Airlines Ecosystem
Silver
DFI Retail Group
Brand: Wellcome
Campaign: Click & Collect – Fresh. Fast. Easy.
Bronze
Vinda Malaysia
Brands: Drypers , Vinda, Libresse, Dr P
Campaign: Drypers ‘Always-On’ Creator Commerce Engine: Powering Vinda Malaysia’s TikTok Shop Leadership
Agency: ADA Global
14. Best Marketplace / eRetailer - Lifestyle & Travel
Gold
KrisShop
Campaign: KrisShop Spectacular Deals
Silver
Sentosa Development Corporation
Campaign: Sentosa Islander Points Economy
Bronze
EINSURE
Campaign: EINSURE: Taiwan’s No.1 online Insurance Marketplace
Agency: Carat TW
15. Best Use of AI / Chatbots
Gold
Flipkart Commerce Cloud
Campaign: Agentic Commerce Suite: Conversational and Autonomous AI
Silver
DBS Bank (Hong Kong)
Campaign: Nexus Campaign Hub
Bronze
DKSH Performance Materials​
Campaign: DocuHub AI: Transforming B2B Product Discovery In Performance Material​
Agency: DKSH eCommerce​
16. Best Use of Analytics and Data Insights
Gold
Leap Digicommerce
Campaign: Redefining Enterprise eCommerce Through Data-Driven Intelligence
Silver
Fonterra Co-operative Group
Brands: Anlene, Anmum, Anchor, Fernleaf
Campaign: ONE Intelligence: Unifying Analytics to Accelerate Regional eCommerce Growth
Agency: ADA Global
Bronze
AIA
Brand: AIA Carnival
Campaign: AIA Carnival 2025/2026
Agencies: Great Entertainment Group, OCPR, Zicket, Magnificent Media
17. Best Use of Automation Flow & Personalisation
Gold
DBS Bank (Hong Kong)
Campaign: Hyper-Personalization at Scale: Nexus Hub’s Intelligent Campaign Automation Flow
Silver
HOLA
Campaign: HOLA 618: Converting Intent into Revenue with Dentsu Growth Algorithm
Agency: Carat TW
Bronze
Octopus Hong Kong
Campaign: Instant Tap, Instant Fortune
Agency: PRIZM Group
18. Best Use of SEO / SEM
Gold
Shiseido
Campaign: From Share of Search to Share of Recommendation
Agency: iProspect Taiwan
Silver
Samsonite Indonesia
Brand: Samsonite
Campaign: Samsonite: Growing Search Visibility for Humans and AI
Agency: Havas Moonfolks
Bronze
Unilever
Brand: Pond’s
Campaign: Pond’s Intent Commerce: From Search Marketing to Search Understanding
Agency: Spark Foundry (PubU)
19. Best Use of Shopper Marketing
Gold
The Coca-Cola Company
Campaign: Sprite Spicy
Silver
Nestlé (Zone AOA)
Brand: Nestlé
Campaign: Nestlé x TikTok Regional 12.12 2025 – Made For Every Moment
Agency: Imagic Esolutions
Bronze
DFI Retail Group
Brand: Wellcome
Campaign: Click & Collect – Fresh. Fast. Easy.
20. Best Campaign - Affiliate Marketing
Gold
Nestlé (Zone AOA)
Brand: Nestlé
Campaign: Nestlé x TikTok Regional 12.12 2025 – Made For Every Moment
Agency: Imagic Esolutions
Silver
iNova Pharmaceuticals
Brand: Acne Aid
Campaign: Transforming Creator Activity into Scalable Creator-Commerce Growth Through Education and Trust
Bronze
iNova Pharmaceuticals
Brand: Betadine
Campaign: Driving Affiliate-Led Healthcare Commerce Across Southeast Asia
21. Best Campaign - B2B
Gold
Coca-Cola Refreshments Malaysia
Campaign: Coke Buddy Malaysia
Silver
DKSH Technology​
Campaign: DKSH LabShop Regional eCommerce Campaign 2025​
Agency: DKSH eCommerce​
Bronze
DKSH Performance Materials​
Campaign: Zero to Market: Building DKSH B2B Petcare Ingredients Pipeline through Omnichannel Engagement​
Agency: DKSH eCommerce​
22. Best Campaign - B2C
Gold
Asahi
Campaign: Asahi In Your Area
Agency: dentsu X
Silver
Jollibee Group
Brand: Jollibee Philippines
Campaign: Jollibee Joy Run: The Gamified Ecosystem that Converted Play into Unprecedented Value
Agency: NuWorks Interactive Labs
Bronze
L’Oréal Taiwan
Brand: shu uemura
Campaign: shu uemura Made Pro Beauty Feel Buyable
Agency: iProspect Taiwan
23. Best Campaign - Community-Driven Interactive Experience
Gold
L’Oréal Taiwan
Brand: CeraVe
Campaign: Smoothing The Bumpy Ride
Agency: iProspect Taiwan
Silver
FineToday Philippines​
Campaign: FineToday Rituals KOL Experience Day​
Agency: AIRR Labs
Bronze
The Coca-Cola Company
Campaign: Fanta Ramadhan
24. Best Campaign - Content Marketing
Gold
Asahi
Campaign: Asahi In Your Area
Agency: dentsu X
Silver
Parfums Christian Dior Taiwan (PCD Taiwan)
Campaign: A Life Scenario Behind Every Search: How PCD Taiwan Unlocked Its Audience
Agency: iProspect Taiwan
Bronze
DFI Retail Group
Brand: Wellcome
Campaign: Click & Collect – Fresh. Fast. Easy.
25. Best Campaign - Cross-border / Multi-market
Gold
Carlsberg Asia
Campaign: From click to cheers: Taking beer moments to exciting new heights
Silver
Ego Pharmaceuticals
Brand: QV
Campaign: QV Skincare for Life
Agency: Intrepid
Bronze
DKSH Performance Materials​
Campaign: Bridging Borders Through AI Search: DKSH Performance Materials Growth Engine​
Agency: DKSH eCommerce​
26. Best Campaign - Holiday / Seasonal Marketing
Gold
AIA
Brand: AIA Carnival
Campaign: AIA Carnival 2025/2026 Seasonal Marketing Campaign
Agencies: Great Entertainment Group, OCPR, Zicket, Magnificent Media
Silver
Health and Happiness Group (H&H Group)
Brand: Swisse Malaysia
Campaign: Swisse Malaysia – Make Wellness Yours
Agency: LEAP Commerce
Bronze
FairPrice Group, Asia Pacific Breweries (Singapore)
Brand: Tiger
Campaign: Huat with Tiger
27. Best Campaign - Influencers
Gold
Asahi
Campaign: Asahi In Your Area
Agency: dentsu X
Silver
The Hong Kong Jockey Club
Campaign: Tipping One, Discover by Classic 3-in-1 app
Bronze
L’Oréal Taiwan
Brand:Takami
Campaign: Takami’s Creator Counter Network
Agency: iProspect Taiwan
28. Best Campaign - Integrated Media
Gold
Lenovo
Campaign: Lenovo ThinkPad 33rd Birthday Full-Funnel Campaign
Agency: Assembly Japan
Silver
Ngong Ping 360
Campaign: Ngong Ping 360 20th Anniversary Celebration
Bronze
DFI Retail Group
Brand: Wellcome
Campaign: Click & Collect – Fresh. Fast. Easy.
29. Best Campaign - Lead Generation & Nurturing
Gold
EastWest Bank
Brand: EastWest Bank Personal Loan
Campaign: EastWest Bank Personal Loan Life Moments
Agency: Intersections Communications
Silver
DBS Bank (Hong Kong)
Campaign: From Sizing to Tracking: Nexus Hub’s Intelligent Lead Generation & Nurturing
Bronze
EINSURE
Campaign: SEM+GEO Synergy: Driving Lead Generation and Nurturing
Agency: Carat TW
30. Best Campaign - Live Commerce
Gold
Samsung Electronics Philippines
Brand: Samsung Electronics
Campaign: Digital Commerce Team (DCT) – Galaxy S26 Series
Agencies: Constellation, Intrepid, Etaily
Silver
Nestlé Purina Philippines
Campaign: Live Commerce without Walls: Transforming Livestream into Full-funnel Brand Launch Platform
Bronze
Logitech Vietnam
Brand: Logitech G
Campaign: PRO X2 Superstrike Launch On TikTok Shop In Vietnam
Bronze
Samsung
Brand: Samsung Singapore
Campaign: Reinventing Live Commerce: Intrepid’s AI & KOL Strategy for Samsung
Agency: Intrepid Asia
31. Best Campaign - Mobile
Gold
Carlsberg Asia
Campaign: From click to cheers: Taking beer moments to exciting new heights
Silver
Jollibee Group
Brand: Jollibee Philippines
Campaign: Jollibee Joy Run: The Gamified Ecosystem that Converted Play into Unprecedented Value
Agency: NuWorks Interactive Labs
Bronze
FairPrice Group, BYD by JC
Brand: BYD
Campaign: Driving BYD Car Sales Through Shopper Engagement
32. Best Campaign - Social Commerce
Gold
Nestlé (Zone AOA)
Brand: Nestlé
Campaign: Nestlé x TikTok Regional 12.12 2025 – Made For Every Moment
Agency: Imagic Esolutions
Silver
iNova Pharmaceuticals
Brand: Acne Aid
Campaign: Winning Skincare Shoppers Through Creators, Content, and Commerce
Bronze
iNova Pharmaceuticals
Brand: Betadine
Campaign: Betadine Social Commerce Transformation: From Trust to Transaction
33. Best Campaign - Social Media
Gold
L’Oréal Taiwan
Brand: CeraVe
Campaign: Hacking Threads: CeraVe’s 0-Seeding O2O Miracle
Agency: iProspect Taiwan
Silver
AIA
Brand: AIA Carnival
Campaign: AIA Carnival 2025/2026 Season
Agencies: Great Entertainment Group, OCPR, Zicket, Magnificent Media
Bronze
Octopus Hong Kong
Campaign: Instant Tap, Instant Fortune
Agency: PRIZM Group
34. Best Campaign - UGC & Community Engagement
Gold
L’Oréal Taiwan
Brand:CeraVe
Campaign: Smoothing The Bumpy Ride
Agency: iProspect Taiwan
Silver
iNova Pharmaceuticals
Brand: Acne Aid
Campaign: Building Community-Powered Skincare Advocacy Through Authentic User Stories
Bronze
Nestlé (Zone AOA)
Brand: Nestlé
Campaign: Nestlé x TikTok Regional 12.12 2025 – Made For Every Moment
Agency: Imagic Esolutions
35. Best After-Sales Customer Experience
Gold
PRISM+ Malaysia
Campaign: Mile Zero: Fulfilment Designed Backwards From the Customer’s Hom
Silver
Coca-Cola Refreshments Malaysia
Campaign: Coke Buddy Malaysia
Bronze
Octopus Hong Kong
Campaign: Instant Tap, Instant Fortune
Agency: PRIZM Group
36. Best eCommerce Customer Service
Gold
PRISM+ Malaysia
Campaign: Mile Zero: Fulfilment Designed Backwards From the Customer’s Homes
Silver
Rohto-Mentholatum Vietnam
Brands: Sunplay, Skin Aqua, Hada Labo, Melano CC, Acnes, Selsun
Campaign: Rohto VN: Transforming Social Care into Personalized Conversational Commerce
Agency: ADA Global
Bronze
Marico Vietnam
Brands: Lashe, X-Men, Purite
Campaign: Marico VN: Suppressing Negative Reviews Through Automated 3PL Dispute Management
Agency: ADA Global
37. Best eCommerce Loyalty & Retention Programme
Gold
Guardian Health and Beauty
Campaign: MYguardian Rewards Loyalty Program
Silver
DFI Retail Group
Brand: Wellcome
Campaign: Doraemon Summer Magic Fun Campaign
Bronze
OHMS Neomishan Cuisine Elements
Brand: Souper Tang
Campaign: Souper Rewards: One Membership, Every Souper Tang Experience
Agency: Exabytes Network
38. Best Sales Growth Strategy
Gold
DBS Bank (Hong Kong)
Campaign: Nexus Campaign Hub
Silver
iNova Pharmaceuticals
Brand: Betadine
Campaign: Transforming Service Excellence through AI and Intelligent Fulfilment
Bronze
Blackmores
Campaign: Disciplined Growth Strategy: How Blackmores Singapore Sustained 17 Months of YoY Growth
Agency: ADA Global
39. eCommerce Team of the Year - Agency
Gold
Flywheel – Omnicom Media
Silver
ADA Global
Silver
Intersections Communications
Bronze
Blue Sense Digital
40. eCommerce Team of the Year - Brand
Gold
The Coca-Cola Company
Silver
Blackmores
Bronze
Ego Pharmaceuticals
41. Best eCommerce Consultant
Gold
Intrepid Asia
Client: Unilever
Brand: Pond’s
Campaign: Unlocking Digital Growth: Intrepid’s Integrated Commerce Framework for Pond’s
Silver
THINK CHINA
Campaign: Summer Shine-off With KÉRASTASE
Bronze
Imagic Esolutions
Client: Nestlé (Zone AOA)
Brand: Nestlé
Campaign: Nestlé x TikTok Regional 12.12 2025 – Made For Every Moment
42. Best eCommerce Innovation
Gold
Arche Digital (AnyMind Group)
Client: Wipro Consumer Care
Brand: Bio-Essence
Campaign: How Bio-Essence Enabled Continuous-Learning AI Skincare Consultant on Shopee Live
Silver
Imagic Esolutions
Client: Nestlé (Zone AOA)
Brand: Nestlé
Campaign: Nestlé x TikTok Regional 12.12 2025 – Made For Every Moment
Bronze
DKSH eCommerce​
Client: Pierre Fabre​
Campaign: Building a Future-Ready Social Commerce Growth Engine for Pierre Fabre Vietnam​
43. Best eCommerce Solution
Gold
DKSH Technology​
Campaign: DKSH LabShop – Reimagining B2B Lab Procurement in APAC​
Silver
Flipkart Commerce Cloud
Campaign: Agentic Commerce Suite
Bronze
Exabytes Network
Client: OHMS Neomishan Cuisine Elements
Brand: Souper Tang
Campaign: Souper Tang Omnichannel Commerce Transformation
Bronze
Xiteb®
Client: xCommerz®
Campaign: Research-Driven Enterprise Digital Commerce Suite