2026 JUDGE'S PROFILE

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Trent Lidstone

Digital Operations Lead

3M
Trent is a senior digital marketing and eCommerce leader with more than 15 years of experience driving customer-focused growth, digital transformation and commercial outcomes across Asia Pacific. Based in Singapore for the past nine years, he currently leads digital marketing operations across Asia for 3M, with extensive experience spanning eCommerce, digital marketing, marketing operations and marketing technology.

Passionate about customers and the role marketing plays in driving business growth, Trent focuses on creating connected, insight-led digital experiences that strengthen customer engagement and deliver measurable value. He enjoys partnering with strategic accounts, customers and partners to uncover opportunities, solve challenges and drive shared success, connecting customer needs with marketing strategy and commercial priorities.

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Trent Lidstone

Trent Lidstone

Digital Operations Lead

3M
Abbas Hussain

Abbas Hussain

Head of Ecommerce & ASEAN E-RGM Lead

Beiersdorf
Andy Mckimmie

Andy Mckimmie

SEAK Ecommerce Lead, Country Manager SG

Blackmores
Mikhail Zaydlin

Mikhail Zaydlin

Head of Region North-East Asia, China, MALSIN (PL Taste)

Electrolux Group
Bella Lee

Bella Lee

Regional eCommerce Lead, Asia

FrieslandCampina
Mark Elkherbotly

Mark Elkherbotly

Head of Personalisation & Optimisation

GPC Asia Pacific

Nicole Lim Pei Xuan

Nicole Lim Pei Xuan

Assistant General Manager, eCommerce and Digital Advertising

Habib Jewels
Cher Wei Bee

Cher Wei Bee

Head of eCommerce MYSG

Kenvue

Jennifer Lin

Jennifer Lin

Head of Feminine Care Core Marketing, International

Kimberly Clark
Niranjan Kumar

Niranjan Kumar

General Manager - Ecommerce

KRBL
Stephanie Sng Ju

Stephanie Sng Ju

Global Marketing, Head of South Asia, Southeast Asia, Pacific

Lufthansa Group
Pulkit Manchanda

Pulkit Manchanda

E-commerce Director

Mead Johnson Nutrition
Miranti 	Daniar

Miranti Daniar

Head of eCommerce, SEA

Mondelēz International

Jocelyn  Pang

Jocelyn Pang

Regional Head of eCommerce

OATSIDE 
Vivian Chan

Vivian Chan

Associate Marketing Director

Pernod Ricard Hong Kong & Macau
Muzzammil Ghafoor

Muzzammil Ghafoor

Head of Ecommerce, Personal Health JAPAC

Philips
Shely Dianata

Shely Dianata

Head of AV Marketing & Demand Generations

Samsung Electronics Indonesia
Jessica Carret

Jessica Carret

Head of Marketing - Southeast Asia

William Grant & Sons
Iftekhar Mallick

Iftekhar Mallick

General Manager

YELLOW