Award Categories

Note: What’s our definition of brands, marketplaces and eRetailers?

If your website sells your own products, items or services (e.g., Nike, Japan Airlines, Hilton) you will qualify for the Overall eCommerce Brand award.

If your website primarily sells multiple brands from more than one vendor or merchant (like Lazada, Trivago, iHerb, eBay), including if you have your own house brands (like Zalora, Watsons, or RedMart) you will qualify for Overall Marketplace/eRetailer of the year.

ECOMMERCE CATEGORIES

1. Best Brand - B2B

This category recognises the best business-to-business (B2B) eCommerce brand in Asia and Oceania. Judges will be looking for brands that excel in online sales of products or services to other businesses, with a focus on factors such as user experience, customer service, innovation, and overall brand strength.

2. Best Brand - Baby, Personal Care & Home Products

This category honours the best eCommerce brand in Asia and Oceania for baby, personal care, and home products. Judges will consider a range of factors, including product quality, customer service, online user experience, innovation, and overall brand strength.

3. Best Brand – Banking / Financial Services

This category recognises the best eCommerce brand in Asia and Oceania for banking and financial services. Judges will evaluate brands based on factors such as ease of use, security, online customer experience, innovation, and overall brand strength.

4. Best Brand – Beauty & Wellness

This category honours the best eCommerce brand in Asia and Oceania for beauty and wellness products. Judges will consider a range of factors, including product quality, customer service, online user experience, innovation, and overall brand strength.

5. Best Brand - EdTech Platforms and Learning Solutions *NEW*

This category honours the best eCommerce brand offering advanced EdTech platforms, interactive courses, and personalised digital learning solutions in Asia and Oceania. Open to any online learning platform, judges will consider brands that effectively integrate emerging technologies, adaptability, and user engagement to shape the future of online education.

6. Best Brand – Electronics & Gadgets

This category recognises the best eCommerce brand in Asia and Oceania for electronics and gadgets. Judges will evaluate brands based on factors such as product quality, innovation, customer service, online user experience, and overall brand strength.

7. Best Brand – Entertainment

This category honours the best eCommerce brand in Asia and Oceania for entertainment products and services. Judges will consider a range of factors, including product or service quality, customer service, online user experience, innovation, and overall brand strength.

8. Best Brand – Fashion & Apparel

This category recognises the best eCommerce brand in Asia and Oceania for fashion and apparel. Judges will evaluate brands based on factors such as product quality, design, customer service, online user experience, innovation, and overall brand strength.

9. Best Brand – Food & Beverage

This category honours the best eCommerce brand in Asia and Oceania for food and beverage products. Judges will consider a range of factors, including product quality, variety, customer service, online user experience, innovation, and overall brand strength.

10. Best Brand – Healthcare & Pharma

This category recognises the best eCommerce brand in Asia and Oceania for healthcare and pharmaceutical products. Judges will evaluate brands based on factors such as product quality, customer service, online user experience, innovation, and overall brand strength.

11. Best Brand – Home & Office Furnishing

This category honours the best eCommerce brand in Asia and Oceania for home and office furnishing products. Judges will consider a range of factors, including product quality, design, customer service, online user experience, innovation, and overall brand strength.

12. Best Brand – Sports & Fitness

This category recognises the best eCommerce brand in Asia and Oceania for sports and fitness products. Judges will evaluate brands based on factors such as product quality, variety, customer service, online user experience, innovation, and overall brand strength.

13. Best Brand - Supermarkets / Hypermarkets

This category honours the best eCommerce brand in Asia and Oceania for supermarkets or hypermarkets. Judges will consider a range of factors, including product quality, variety, customer service, online user experience, innovation, and overall brand strength.

14. Best Brand – Travel & Hospitality

This category recognises the best eCommerce brand in Asia and Oceania for travel and hospitality. Judges will evaluate brands based on factors such as ease of booking, customer service, online user experience, innovation, and overall brand strength.

15. Best Marketplace / eRetailer – Consumer Products

This category recognises the best eCommerce marketplace or eRetailer in Asia and Oceania for consumer products. Judges will evaluate brands based on factors such as product variety, customer service, online user experience, innovation, and overall brand strength.

16. Best Marketplace / eRetailer – Lifestyle & Travel

This category honours the best eCommerce marketplace or eRetailer in Asia and Oceania for lifestyle and travel products or services. Judges will consider a range of factors, including product variety, customer service, online user experience, innovation, and overall brand strength.

CAMPAIGN / USE OF TECH CATEGORIES

17. Best eCommerce Campaign – B2B

This category recognises the best eCommerce campaign in Asia and Oceania aimed at promoting products or services to other businesses (B2B). Judges will evaluate campaigns based on factors such as creativity, effectiveness, innovation, and overall impact on the target audience.

18. Best eCommerce Campaign – B2C

This category recognises the best eCommerce campaign in Asia and Oceania aimed at promoting products or services to consumers (B2C). Judges will evaluate campaigns based on factors such as creativity, effectiveness, innovation, and overall impact on the target audience.

19. Best eCommerce Campaign - Community-Driven Interactive Experience *NEW*

This category acknowledges eCommerce campaigns in Asia and Oceania that foster community participation and interaction through interactive user-generated content. Judges will assess the campaign’s creativity, community engagement, and impact on brand loyalty and awareness.

20. Best eCommerce Campaign – Content Marketing

This category recognises the best eCommerce campaign in Asia and Oceania that uses content marketing to promote products or services. Judges will evaluate campaigns based on factors such as creativity, effectiveness, innovation, and overall impact on the target audience.

21. Best eCommerce Campaign – Cross-border / Multi-market

This category recognises the best eCommerce campaign in Asia and Oceania that successfully expanded into new markets or targeted multiple markets. Judges will evaluate campaigns based on factors such as strategy, effectiveness, innovation, and overall impact on the target audience.

22. Best eCommerce Campaign – Email

This category recognises the best eCommerce campaign in Asia and Oceania that effectively used email marketing to promote products or services. Judges will evaluate campaigns based on factors such as creativity, effectiveness, innovation, and overall impact on the target audience.

23. Best eCommerce Campaign - Green Initiative *NEW*

This category recognises outstanding eCommerce campaigns in Asia and Oceania that promote environmentally friendly practices, sustainability, and eco-conscious consumer behaviour. Judges will evaluate the campaign’s impact on raising awareness and driving positive change.

24. Best eCommerce Campaign – Influencers

This category recognises the best eCommerce campaign in Asia and Oceania that utilised influencers to promote products or services. Judges will evaluate campaigns based on factors such as the quality and relevance of the influencers, effectiveness, innovation, and overall impact on the target audience.

25. Best eCommerce Campaign – Mobile

This category recognises the best eCommerce campaign in Asia and Oceania that was designed for mobile devices. Judges will evaluate campaigns based on factors such as mobile user experience, effectiveness, innovation, and overall impact on the target audience.

26. Best eCommerce Campaign – Social Commerce

This category recognises the best eCommerce campaign in Asia and Oceania that utilised social commerce to promote products or services. Judges will evaluate campaigns based on factors such as the effectiveness of social commerce integration, innovation, and overall impact on the target audience.

27. Best eCommerce Campaign – Social Media

This category recognises the best eCommerce campaign that utilised social media to promote products or services. Judges will evaluate campaigns based on factors such as creativity, effectiveness, innovation, and overall impact on the target audience.

28. Best Holiday / Seasonal Marketing eCommerce Campaign

This category recognises the best eCommerce campaign in Asia and Oceania that was designed for holiday or seasonal marketing purposes. Judges will evaluate campaigns based on factors such as creativity, effectiveness, innovation, and overall impact on the target audience.

29. Best Integrated eCommerce Campaign

This category recognises the best eCommerce campaign in Asia and Oceania that was integrated across multiple channels and platforms. Judges will evaluate campaigns based on factors such as the integration of the campaign, effectiveness, innovation, and overall impact on the target audience.

30. Best Use of AI / Chatbots

This category recognises the best eCommerce implementation of Artificial Intelligence (AI) or Chatbots in Asia and Oceania. Judges will evaluate entries based on the effectiveness of the AI/Chatbots implementation, innovation, and overall impact on the customer experience and business performance.

31. Best Use of Analytics and Data Insights

This category recognises the best eCommerce implementation of analytics and data insights in Asia and Oceania. Judges will evaluate entries based on the effectiveness of the implementation, innovation, and overall impact on the customer experience and business performance.

32. Best Use of Customer Retention and Churn Reduction

This category recognises the best eCommerce implementation of strategies to retain customers and reduce churn in Asia and Oceania. Judges will evaluate entries based on the effectiveness of the implementation, innovation, and overall impact on the customer experience and business performance.

33. Best Use of Personalisation

This category recognises the best eCommerce implementation of personalisation in Asia and Oceania. Judges will evaluate entries based on the effectiveness of the implementation, innovation, and overall impact on the customer experience and business performance.

34. Best Use of SEO / SEM

This category recognises the best use of Search Engine Optimization (SEO) or Search Engine Marketing (SEM) in Asia and Oceania. Judges will evaluate entries based on the effectiveness of the implementation, innovation, and overall impact on the customer experience and business performance.

35. Best Use of Shopper Marketing

This category recognises the best use of shopper marketing in Asia and Oceania. Judges will evaluate entries based on the effectiveness of the implementation, innovation, and overall impact on the customer experience and business performance.

ECOMMERCE ENABLER CATEGORIES

36. Best eCommerce Consultant

This category recognises the best eCommerce consultant in Asia and Oceania. Judges will evaluate entries based on the quality and impact of their consulting work, expertise, and overall contribution to the eCommerce industry.

37. Best eCommerce Customer Service

This category recognises the eCommerce brand in Asia and Oceania that provides the best customer service. Judges will evaluate entries based on the quality of customer service, effectiveness, innovation, and overall impact on the customer experience and business performance.

38. Best eCommerce Fulfilment

This category recognises the eCommerce brand in Asia and Oceania that provides the best fulfilment services. Judges will evaluate entries based on the quality of fulfilment services, effectiveness, innovation, and overall impact on the customer experience and business performance.

39. Best eCommerce Innovation

This category recognises the eCommerce brand in Asia and Oceania that demonstrates the most innovative use of technology or business practices. Judges will evaluate entries based on the level of innovation, effectiveness, and overall impact on the eCommerce industry.

40. Best eCommerce Loyalty Programme

This category recognises the eCommerce brand in Asia and Oceania that provides the best loyalty programme. Judges will evaluate entries based on the quality of the loyalty programme, effectiveness, innovation, and overall impact on the customer experience and business performance.

41. Best eCommerce Solution

This category recognises the best eCommerce solution provider in Asia and Oceania. Judges will evaluate entries based on the quality of the solution, effectiveness, innovation, and overall impact on the eCommerce industry.

TALENT CATEGORIES

42. eCommerce Team of the Year – Agency

This category recognises outstanding work from an agency-side marketing team which has made a significant impact to the organisation’s overall eCommerce business / performance.

Entrants can use one particular campaign as a case study of evidence to form their entry or can use aspects from various projects, but all work must have taken place within the eligibility period and they must show evidence of:


  • Outstanding achievement in marketing campaigns
  • Creativity and innovation
  • Strategic thinking
  • Excellent execution
  • Successful results against objectives / KPIs
  • Any other exceptional achievements or work that especially merits this award. Manager / agency testimonials are welcomed
43. eCommerce Team of the Year – Brand

This category recognises outstanding work from a brand-side marketing team which has made a significant impact to the organisation’s overall eCommerce business / performance.

Entrants can use one particular campaign as a case study of evidence to form their entry or can use aspects from various projects, but all work must have taken place within the eligibility period and they must show evidence of:


  • Outstanding achievement in marketing campaigns
  • Creativity and innovation
  • Strategic thinking
  • Excellent execution
  • Successful results against objectives / KPIs
  • Any other exceptional achievements or work that especially merits this award. Manager / agency testimonials are welcomed

OVERALL CATEGORIES (Not for Entry)

44. eCommerce Agency of the Year 2024 (Not for Entry)

This is awarded to the Agency that performs best across all categories at the Asia eCommerce Awards 2024. This category is not open for entry.

45. eCommerce Brand of the Year 2024 (Not for Entry)

This is awarded to the Brand that performs best across all categories at the Asia eCommerce Awards 2024. This category is not open for entry.

46. eCommerce Marketplace / eRetailer of the Year 2024 (Not for Entry)

This is awarded to the eRetailer that performs best across all categories at the Asia eCommerce Awards 2024. This category is not open for entry.