Tassanarom Goodier is the business vice president for distribution and eCommerce, East Asia and Japan at Schneider Electric, where she leads the transformation of traditional sales channels into digitally empowered ecosystems. Her role focuses on driving growth by optimising distributor partnerships, integrating physical and digital touchpoints, and driving operational excellence through data and automation. By aligning distribution strategies with eCommerce platforms, ensures customers have faster, more personalised access to Schneider’s product and solutions. Her leadership fosters agility and innovation across diverse East Asian markets. Prior to Schneider Electric, she was head of eCommerce Asia Pacific at PepsiCo, Reckitt Benkiser with over 15 years of experience in digital and eCommerce.