2024 JUDGE'S PROFILE

Sergio Andrea Ticoalu.

Head of Marketing & New Business Development

Infinix Mobility- Transsion Group

Hailing from Indonesia, Sergio is a 32-year-old creative marketing leader who has been a driving force in the brand’s success. With over ten years of experience, his innovative strategies have propelled Infinix Indonesia to become one of the top five smartphone brands in the country.

Sergio’s disruptive approach is evident in his projects. For instance, the short film “In Front of Us” tackled the issue of bullying and secured the prestigious honour of being the only Indonesian nominee. This exemplifies his ability to combine impactful storytelling with strategic marketing.

Beyond his marketing prowess, Sergio’s influence extends to e-commerce platforms. He spearheaded Infinix’s rise to become a top seller on Shopee and TikTok, consistently achieving record-breaking sales during major campaigns.

When he’s not masterminding marketing campaigns, Sergio balances his life with a passion for sports, particularly as a die-hard Real Madrid supporter. He also unleashes his creative energy as a bass player in a metal band.

Sergio’s unwavering passion and innovative spirit continue to push Infinix Indonesia to new heights, solidifying his position as a marketing maverick in the region.