2025 JUDGE'S PROFILE

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Samuel See

Head of Ecommerce and Digital Marketing

Sharp Singapore Electronics Corporation

Samuel See is the Head of Ecommerce and Digital Marketing at Sharp Singapore Electronics Corporation, and recipient of the company’s Best Employee Award 2024. Since joining in September 2023, he has more than doubled revenue year-on-year and achieved over 200% growth within two years. Samuel led the successful launch of Sharp’s Aquos mobile phones in Singapore in 2024 and drove over 500% growth in brand.com traffic, alongside a 150% increase in online sales.

A firm believer in seamless retail integration, he champions the alignment of ecommerce and offline retail to deliver frictionless, customer-centric experiences — a philosophy that also boosts internal synergy and marketing impact.

Previously with Lazada and Amazon, Samuel brings deep expertise in building ecommerce ecosystems. With a passion for regional expansion and omni-channel strategy, he is focused on helping brands scale across Singapore and Asia.

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Aniket Rawat

Aniket Rawat

eCommerce Lead Asia

3M
Roshni Chatterjee

Roshni Chatterjee

Marketing Director

Allied Blenders & Distillers
Pallishree Panigrahi

Pallishree Panigrahi

Head of Data & Marketing Insights, Amazon Key

Amazon

Rousselle Pantua

Rousselle Pantua

eCommerce Expansion Lead

Bayer CH - Asia Cluster
U-Fong Chua

U-Fong Chua

E-Commerce Director, MU ASEAN

Beiersdorf
Tho	Tran

Tho Tran

Head of eCommerce and Mom & Baby Channel

Friesland Campina Vietnam
Anggelia Indah Berliana

Anggelia Indah Berliana

Head of Ecommerce

KCG
Ankit Porwal

Ankit Porwal

E-com Transformation Director, SAPMENA

L’Oreal
Premaloshini A/P V Supramaniam

Premaloshini A/P V Supramaniam

Head of Ecommerce

Manjaku Retail

Charnae L. Morris

Charnae L. Morris

Head of eBusiness

Nestlé Purina Petcare AOA (Asia, Oceania and Africa)

Phunnapa “Framee” Limtansakul

Phunnapa “Framee” Limtansakul

E-Commerce Director, ASEA (South Korea, Hong Kong/Taiwan and SEA)

Opella Consumer Healthcare
Long Tran

Long Tran

Head of Retail Marketing

Phu Nhuan Jewelry Joint Stock Company (PNJ)
Tassanarom Goodier

Tassanarom Goodier

Business Vice President Distribution and eCommerce

Schneider Electric
Leslie Lin

Leslie Lin

Head of Growth Marketing

SingSaver (Part of MoneyHero Group)
Samuel See

Samuel See

Head of Ecommerce and Digital Marketing

Sharp Singapore Electronics Corporation
Bernard	Yap

Bernard Yap

E-Commerce Deputy Director, SEA

Skechers
Timothy Chong

Timothy Chong

Director, Lead Digital Marketing, WRB (Wealth & Retail Banking)

Standard Chartered Bank
Mahen Gunarathna

Mahen Gunarathna

Chief Marketing Officer

Union Assurance