2025 JUDGE'S PROFILE

Samuel See
Head of Ecommerce and Digital Marketing
Sharp Singapore Electronics Corporation
Samuel See is the Head of Ecommerce and Digital Marketing at Sharp Singapore Electronics Corporation, and recipient of the company’s Best Employee Award 2024. Since joining in September 2023, he has more than doubled revenue year-on-year and achieved over 200% growth within two years. Samuel led the successful launch of Sharp’s Aquos mobile phones in Singapore in 2024 and drove over 500% growth in brand.com traffic, alongside a 150% increase in online sales.
A firm believer in seamless retail integration, he champions the alignment of ecommerce and offline retail to deliver frictionless, customer-centric experiences — a philosophy that also boosts internal synergy and marketing impact.
Previously with Lazada and Amazon, Samuel brings deep expertise in building ecommerce ecosystems. With a passion for regional expansion and omni-channel strategy, he is focused on helping brands scale across Singapore and Asia.
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Pallishree Panigrahi
Head of Data & Marketing Insights, Amazon Key
Amazon

Rousselle Pantua
eCommerce Expansion Lead

U-Fong Chua
E-Commerce Director, MU ASEAN

Anggelia Indah Berliana
Head of Ecommerce

Ankit Porwal
E-com Transformation Director, SAPMENA

Premaloshini A/P V Supramaniam
Head of Ecommerce
Manjaku Retail

Phunnapa “Framee” Limtansakul
E-Commerce Director, ASEA (South Korea, Hong Kong/Taiwan and SEA)

Samuel See
Head of Ecommerce and Digital Marketing

Bernard Yap
E-Commerce Deputy Director, SEA

Timothy Chong
Director, Lead Digital Marketing, WRB (Wealth & Retail Banking)

Mahen Gunarathna
Chief Marketing Officer
Union Assurance