2021 JUDGE’S PROFILE

McCormick_LianneMui_r

Rvisra Chirathivat

Chief Marketing Officer
Central Retail 

Rvisra ‘Ten’ Chirathivat is the Chief Marketing Officer of Central Department Store and Robinson Department Store, under Central Retail. She oversees customer strategy and omni-channel marketing for both Central and Robinson. Under her leadership, Rvisra has successfully launch Central App, an omni-shopping application of Central Department Store, as well as the launch of ‘Central Personal Shopper On Demand 1425’. She is also responsible for the success of Central Midnight Sale ‘Shop Unfriend’ campaign, which has been shortlisted for the prestigious awards of CANNES Lions in 2021.

Rvisra has extensive marketing experience, having worked for WWP’s advertising agency and tech startups overseeing projects for global brands such as Microsoft, Samsung, and Universal Studios. She was also the Marketing Director of Central Department Store in China before being promoted to Chief Marketing Officer of JD Central, a joint venture between Central Group and JD.com, China’s largest online retailer.