2023 JUDGE’S PROFILE

Roy Siew

Head of eCommerce
Tune Protect Group

Throughout a dynamic career journey, Roy has consistently demonstrated a fervent dedication to team building and eCommerce business growth. With a track record of managing over USD15 million in in-house digital ad buying, Roy has been unwavering in achieving P&L targets. He has brought visionary leadership, an innate ability to execute, and a knack for igniting entrepreneurial endeavours. Early on, Roy ventured into entrepreneurship, founding a company in the early 2000s that revolutionized industries through innovative email marketing solutions. Today, he continues to blend innovation and operational excellence, focusing on business transformation, people development, and leadership in times of change. With competencies encompassing customer focus, purposeful innovation, and digital transformation, Roy thrives in roles such as Head of eCommerce, Head of Digital, and Regional Marketing, consistently earning recognition through different prestige awards in Malaysia. Roy remains a driving force in the ever-evolving landscape of digital marketing and leadership, earning their place among the top eCommerce marketers in Southeast Asia at the Asia Ecommerce Awards in 2022.