Rousselle brings extensive digital leadership experience across the SEA region to the judging panel. Currently serving as eCommerce expansion lead for the Asia Cluster (SEA and North Asia) at Bayer Consumer Health, she drives incremental eCommerce business growth strategies across multiple markets, focusing on scaling digital commerce operations and optimising performance across diverse Asian markets.

Previously, as head of media, digital and eCommerce for ASEAN at Bayer Consumer Health, she led multi-country initiatives to accelerate media, digital, creative, and eCommerce capabilities across Southeast Asia. Her experience in telecommunications and global media agencies led her to a career passionate in this dynamic e-space.