Pallishree Panigrahi is the head of data and marketing insights for Amazon Key- a smart access platform that connects e-commerce, delivery, and access-control technologies across homes and businesses. With over 15 years of experience at companies like Amazon and Meta, she bridges data engineering, product strategy, and marketing performance to drive measurable outcomes at scale.

At Amazon Key, she leads initiatives that optimise marketing performance, inform personalisation strategies, and power customer engagement using data. Her work shapes experimentation frameworks, influences messaging decisions with behavioural signals, and ensures marketing efforts are grounded in measurable impact. Pallishree brings a unique, evidence-driven lens to digital marketing, blending creativity, accountability, and technical insight.