Nicole is a regional digital commerce and omnichannel leader with over 15 years of experience driving commercial growth, brand transformation, and consumer engagement across Southeast Asia and Greater of China. She currently serves as assistant general manager, eCommerce and digital advertising at Habib Jewels, leading digital strategy, performance marketing, omnichannel operations and marketplace growth initiatives. Prior to Habib, Nicole held leadership roles at Lazada, Everbest and Pen Petroleum, managing category development, retail transformation, and customer marketing. She brings extensive expertise in eCommerce, retail marketing, customer experience and digital transformation.