Muzzammil Ghafoor is a senior digital commerce executive currently leading personal health eCommerce for Japan, Korea, APAC, Australia & NZ at Philips. With over a decade of experience across global consumer goods businesses, he has led ecommerce growth and accelerated digital transformation across APAC markets and beyond.

His expertise spans Amazon, marketplace growth, and social commerce, as well as digital first commercial strategy, with a strong focus on scaling sustainable high growth businesses and curating superior consumer experiences.

Prior to Philips, Muzzammil held eCommerce leadership roles at Unilever and Alibaba Group, where he led digital platform management, regional partnerships, and commercial transformation initiatives across regional markets, while building high performing ecommerce teams and in house capabilities.