2021 JUDGE’S PROFILE

Melissa Rodrigues

Group Director of Brand & Marketing
Minor Hotels

With two decades of extensive industry experience working with a bevy of high-profile brands, Melissa Rodrigues is Minor Hotels’ Group Director of Brand & Marketing for Australia and New Zealand – where it currently holds a portfolio of over 60 properties under its Oaks Hotels, Resorts & Suites and Avani Hotels & Resorts brands.

Since joining the company in 2018, Melissa has successfully guided the brand and marketing strategy and provided thought leadership for the business. She has achieved exceptional growth in company revenue and overall brand measures, effectively led the corporate communications strategy, and demonstrated exceptional skill in negotiation and partner management at a global scale. An expert in the varying disciplines in marketing, digital and corporate communications, Melissa is a valuable mentor to her team, with a genuine approach to leadership.

Prior to this, Melissa held senior brand & marketing positions at several prominent brands, including Qantas, P&O ANZ, Telstra, Menulog and Ninemsn.

Melissa is based in Minor Hotels’ Sydney office.