Mark Elkherbotly plays a substantive role in e-commerce at GPC, overseeing all SEM, paid social campaigns, and marketing automation initiatives to drive higher online sales and enhance the customer experience across digital channels. He is a CRM, loyalty, and analytics leader passionate about optimising the customer journey through value-driven engagement and long-term relationship strategies.

With over 10 years’ experience across local and international markets, Mark leverages data-driven insights to anticipate trends and deliver measurable results. Experienced in both B2B and B2C loyalty and engagement initiatives, he has contributed to the growth of market leaders across the Automotive, IT, and Retail sectors, including Nintex, Fusion Retail Brands, and Munro Footwear Group. He currently heads personalisation and optimisation for GPC in the Asia Pacific region, ensuring digital channels provide meaningful, seamless, and high-performing customer experiences.