2021 JUDGE’S PROFILE

Niko Wicaksono

Louise Rathbone

Regional Head of Marketing & Digital Sales, Southwest Pacific
Cathay Pacific

Louise Rathbone is a strategic marketing leader with 20 years of experience spanning a range of industries including Aviation, Retail, Entertainment and Finance. Having started her career in London, Louise has spent the last decade in Australia working both agency and client-side for some of the Australia’s most iconic brands including Tabcorp, Westpac and Qantas.

 In her current remit as Regional Head of Marketing and Digital Sales for Cathay Pacific in Southwest Pacific, Louise oversees the airlines Brand reputation and digital footprint including all marketing communications, ecommerce initiatives, media and stakeholder relations and reputation management.  

 Louise has a passion for driving business impact, and has delivered strong commercial results through her steadfast focus on customer-centricity, her unwavering belief in the power of collaboration and her dedication to building high-performance teams. Louise thrives on a fast-paced environment and believes that being curious through continuous learning is the passport to the future.