2023 JUDGE’S PROFILE

Korina Iledan

Head of Integrated Marketing
Radius Telecoms

Korina is an experienced marketing professional with critical responsibility in growing the market share of brands handled by developing and implementing strategies based on consumer insights, competitive analysis and overall market understanding. As Head of Integrated Marketing for Radius Telecoms, she spearheaded the relaunch of its consumer brand, RED Fiber, boldly positioning it as a challenger in an industry of legacy ICT providers. Prior to joining Radius, Korina was with Philippine Airlines, primarily leading branding and tactical campaigns across all of the flag carrier’s local and international markets. During the pandemic, she led the team responsible for the earlier recovery tactical campaigns coming from the temporary cease of operations caused by the COVID-19 crisis.

Prior experience includes public relations, account management for brands, and more than 10 years in the media and broadcasting industry, communicating with viewers through diverse venues such as television, radio, and digital platforms.

When not wearing her Marketing hat, Korina runs marathons, scuba dives, and obsesses over photography.