2022 JUDGE’S PROFILE

Katherine Teo

Regional Head of Marketing
CARRO

Katherine is Regional Head of Marketing of CARRO, Southeast Asia’s largest automotive marketplace that offers a full-stack service for all aspects of car ownership. She leads the company’s brand, digital, social and PR strategy across Singapore, Malaysia, Thailand, Indonesia, Taiwan and Japan.

Prior to CARRO, Katherine served as Head of Digital at M&C Saatchi. In 2018, she also co-founded Create Collective, a tech start-up focusing on building communities for the digital age by humanising technology. Its first foray was Dayre, an online members-only journaling platform for women.

With more than 12 years of marketing experience, Katherine’s core expertise lies in digital and social media strategy, including the creation of go-to-market ecosystems to deliver measurable results. She has led strategy for brands including SK-II, Bridgestone Tyres, MSIG Insurance, Facebook, and Brunei Airlines.