Jocelyn is the regional eCommerce lead at OATSIDE, where she drives the brand’s digital commerce strategy and execution across Asia. She has led OATSIDE’s digital expansion into Malaysia, the Philippines and Vietnam, establishing social commerce, affiliate marketing and content-selling capabilities in close partnership with local teams, customers, and platforms. With over a decade of experience in digital commerce, Jocelyn has held digital and commercial leadership roles at DKSH, Nestlé, Blackmores Group and Haleon. She has successfully grown brands in mature and declining categories, built new distribution channels, and developed scalable digital commerce playbooks that enable brands to thrive across Asia’s diverse and fragmented markets.