Submitting your entries for the Asia eCommerce Awards is simple and completely online. The entry submission deadline is 20 June 2025 at 23:59 hrs.

To ensure that your entries are submitted successfully and are given the attention they deserve, here are a few items to take note of when preparing your entries.

• Firstly, download and read the follow Entry Guidelines and the instructions and specific category requirements to ensure your entries are submitted successfully.
• Please download and use the Core Submission Template provided to prepare your Entry Submission Document.
• All entries, supporting documents, and required items can be submitted via the “I’m Ready to Enter” link at the bottom of this page.
• Entrants are strongly encouraged to gather all entry materials like photos, videos and charts before starting the entry process.
• Please ensure that all details you enter into the Entry Details are CONSISTENT with the details on the Core Submission Document you upload.
• Upon submission deadline, all entry details, including company names, credits and so on, are FINAL and cannot be changed and / or transferred to another party.
• Please include an event photo or image that represents your entry in your submission that can be used on all marketing material, on the screen on the night of the awards, and in the newsletters etc.

Your entry will be evaluated based on the judging criteria below. Note that each section has its own set of judging criteria. Please read the Entry Guidelines for full descriptions.
Your entry will be evaluated on the following three key areas for the Best eCommerce Categories (Brands and Marketplaces/eRetailers). Please read the Entry Guidelines for full descriptions:

eCommerce Leaders (Category 1-18) – 2,000 words max. per entry 
Judging Criteria: Your entry will be evaluated on the following four key areas (please refer to the Entry Guidelines for detailed explanations):

• Brand Identity (35%)
  How the brand has differentiated itself in the market through effective strategies, product offerings, and distinctive branding or innovative approaches.
• Customer Engagement (25%)
  How effectively the brand connects with and builds long-term relationships with its customers, both online and offline.
• Commercial Performance (25%)
  The measurable business outcomes, including sales growth, market share, and expansion, achieved during the award period.
• Strategic Responsiveness (15%)
  How the brand has adapted or responded to changing market trends, consumer demands, and economic conditions.

Solution Providers (Category 19-21) – 2,000 words max. per entry 
Judging Criteria: Your entry will be evaluated on the following four key areas (please refer to the Entry Guidelines for detailed explanations)

1. Best eCommerce Consultant
   Criteria:

    

   • Strategic Expertise (30%)
     • Demonstrated ability to develop and implement effective eCommerce strategies.
     • Depth of knowledge in market analysis, trend forecasting, and competitive analysis.
     • Proven capacity to align eCommerce strategies with overall business objectives.
   • Client Impact (35%)
     • Quantifiable results achieved for clients (e.g., increased conversion rates, sales growth, ROI).
     • Client testimonials and case studies showcasing successful outcomes.
     • Ability to provide tailored solutions that address specific client needs.
   • Communication & Collaboration (20%)
     • Effectiveness in communicating complex eCommerce concepts to clients.
     • Ability to build strong, collaborative relationships with clients.
     • Proactive problem-solving and responsiveness.
   • Industry Knowledge & Leadership (15%)
     • Up-to-date knowledge of the latest eCommerce technologies and best practices.
     • Ability to identify and implement innovative solutions.
     • Thought leadership and contributions to the eCommerce industry.
2. Best eCommerce Innovation
   Criteria:

    

   • Novelty & Originality (35%)
     • The degree to which the solution introduces new and unique approaches.
     • Demonstrated creativity or problem-solving in addressing eCommerce challenges.
     • The ability to push the boundaries of existing eCommerce technologies.
   • Impact & Effectiveness (35%)
     • Measurable improvements in eCommerce performance (e.g., increased efficiency, enhanced customer experience).
     • Real-world applications and demonstrable results.
     • Scalability and sustainability of the innovation.
   • Technological Advancement (20%)
     • Utilisation of cutting-edge technologies (e.g., AI, machine learning, augmented reality).
     • Integration and compatibility with existing eCommerce platforms.
     • Technical soundness and reliability of the solution.
   • Market Relevance (10%)
     • How well the innovation addresses current and future market needs.
     • The innovation’s ability to adapt to market changes.
3. Best eCommerce Solution
   Criteria:

    

   • Functionality & Features (30%)
     • Comprehensive range of features that meet diverse client needs.
     • User-friendly interface and intuitive design.
     • Integration capabilities with other essential business systems.
   • Performance & Reliability (30%)
     • Website speed, stability, and security.
     • Scalability to handle increasing traffic and transactions.
     • Minimal downtime and efficient support.
   • Client Satisfaction & Results (25%)
     • Positive client feedback and testimonials.
     • Demonstrated improvements in key eCommerce metrics (e.g., conversion rates, customer retention).
     • Measurable ROI for the clients.
   • Customisation & Flexibility (15%)
     • The solution’s capacity to be tailored to specific business requirements.
     • Adaptability to evolving market trends and client needs.

Use of Technology (Category 22-26) – 2000 words max. per entry
Judging Criteria: Your entry will be evaluated on the following four key areas (please refer to the Entry Guidelines for detailed explanations):

Impact on Performance (40%):

• Measurable improvements in key eCommerce metrics (e.g., conversion rates, average order value, customer retention).
• Demonstrated efficiency gains in operations (e.g., faster processing, reduced costs).
• Quantifiable enhancement of the customer experience (e.g., faster page load times, improved personalisation).

Technological Advancements (30%):

• Utilisation of cutting-edge technologies (e.g., AI, machine learning, augmented reality, blockchain, IoT).
• Originality and creativity in applying technology to solve eCommerce challenges.
• The degree to which the technology pushes the boundaries of existing eCommerce practices.

Integration & Scalability (20%):

• Seamless integration with existing eCommerce platforms and systems.
• Ability to scale to handle increasing traffic, data, and transactions.
• Compatibility and interoperability with other relevant technologies.

User Experience & Accessibility (10%):

• Enhancement of the user experience through technology (e.g., personalised recommendations, streamlined checkout processes).
• Accessibility for users with diverse needs.
• Intuitive and user-friendly interface.

Marketing & Engagement (Category 27-41) – 2000 words max. per entry
Judging Criteria: Your entry will be evaluated on the following four key areas (please refer to the Entry Guidelines for detailed explanations):

Challenge (10%)
Define the core challenge or opportunity your campaign aimed to tackle. Was it about increasing sales, expanding into new markets, improving customer retention, or driving conversions? Provide context on the competitive landscape, target audience behaviour, and any key trends that influenced your approach. Highlight the campaign’s objectives, the start and end dates, and any constraints such as budget, market conditions, or platform limitations that shaped your strategy.

Strategy (30%)
Outline the strategic approach that guided your eCommerce campaign. Explain how consumer insights, market trends, and platform data shaped your decision-making. Detail how you selected specific marketing channels – such as social commerce, influencer collaborations, email marketing, or paid ads – to drive engagement and conversions. Describe the creative expression and messaging strategy, as well as how the campaign aligned with your business goals, whether through hyper-personalisation, automation, or omnichannel integration.

Execution (35%)
Showcase how the campaign came to life, from launch to optimisation. Describe how you implemented your strategy across chosen platforms, the timeline of key activations, and how various elements – such as content, promotions, interactive experiences, or influencer partnerships – were rolled out. If you adapted the campaign based on performance insights, consumer feedback, or market trends, highlight those adjustments and their impact on the overall execution.

Results (25%)
Demonstrate the success of your eCommerce campaign through measurable outcomes. Provide key performance indicators such as revenue growth, conversion rates, customer acquisition costs, or return on ad spend (ROAS). Highlight how the campaign influenced consumer behaviour, improved engagement, or strengthened brand loyalty. If applicable, compare results against industry benchmarks or past performance to showcase the impact on business objectives.

Operations & Customer Experience (Category 42-45) – 2000 words max. per entry
Judging Criteria: Your entry will be evaluated on the following four key areas (please refer to the Entry Guidelines for detailed explanations):

Operational Efficiency & Performance (30%):

• Demonstrated ability to optimise order processing, fulfilment, and delivery operations.
• Expertise in inventory management, logistics, and supply chain optimisation.
• Proven capacity to streamline operations and achieve high levels of efficiency.

Customer-Centric Approach (30%):

• Measurable improvements in customer satisfaction scores and feedback ratings.
• Evidence of a customer-first culture and commitment to exceeding expectations.
• Ability to build strong customer relationships and foster loyalty.

Innovation in Service & Fulfilment (20%):

• Implementation of innovative technologies or processes to enhance service and fulfilment.
• Demonstrated creativity in addressing customer needs and operational challenges.
• Forward-thinking approach to service and fulfilment, adapting to evolving customer expectations.

Growth & Loyalty (20%):

• Quantifiable impact of operational efficiency and customer experience on business growth.
• Increased customer retention rates and lifetime value.
• Contribution to overall revenue growth and market share expansion.

Talent Category (Category 46-47)
Please write a maximum 2,000 words (total) including evidence to support and address each of the specific category criteria bullet points outlined in the ‘categories & criteria’ section of the Entry Guidelines. Please ensure all areas mentioned are covered within your submission as the jury will be looking for these details. Each bullet point will hold a maximum potential value of 10 points.

• The eligibility period of work submitted is from January 2024 to May 2025. Entries should reflect work and results achieved during this period.
• Categories are open to brands, retailers and their respective agencies and enablers. Agencies and vendors may also submit entries on behalf of their clients.
• Entries are sought from all countries in Asia and Oceania.
• Entrants must have an office in the eligible region and work must have been carried out for a local and / or global market that includes at least one of the eligible countries.
• Entrants may submit entries across multiple categories but should outline how each fit the specific category at hand. There is no limit to the number of entries an entrant may submit

Entry fees: SGD349 per entry 
(Price is exclusive of Government Service Tax (GST). GST is only applicable to entries from Singapore-based companies.)

Payment Mode:
Credit card (Visa, MasterCard, AMEX).
All entries are non-refundable.

• Entry fees are non-refundable.
• The judges’ decisions are final.
• Without prior notice, the MARKETING-INTERACTIVE team reserves the right to merge categories or dissolve any categories should it be deemed necessary. Should a category or categories be dissolved, entries in that category / categories will not be refunded.
• Should your entry be shortlisted, your entry details found on the online registration site will be reflected on the awards website, the screen on the night of the awards, trophy (presented on the awards night, should you win) and any other awards-related materials.
• Please note that after the submission deadline, all details on the entry submission form, including company names, credits and so on, are FINAL and cannot be changed and/ or transferred to another party. Any changes made after submission will be charged 10% of the entry fee per change.
• Finalists need to be present at the awards gala dinner in order to receive their trophy(ies) in case they win.
• Lighthouse Independent Media Pte Ltd reserves the right, without prejudice, to remove entries from being judged, should the company submitting their entries have a history of non-payment and payment arrears.
• Please refer to the full terms & conditions in the Entry Guidelines.

• The entrant agrees that MARKETING-INTERACTIVE or Lighthouse Independent Media will not accept responsibility for errors or omissions reproduced in the presentation of MARKETING-INTERACTIVE’s media platform or for work lost or damaged under any circumstances.
• For the purpose of clarity, this exemption of liability includes any communications online and offline by MARKETING-INTERACTIVE, Lighthouse Independent Media Pte. Ltd. and its partners.
• Any confidential information should be written in red font or highlighted in red. Any text in red font or highlighted in red will not be disseminated beyond the judging panel in any way.
• The entrant otherwise grants MARKETING-INTERACTIVE permission to show material from the entries at the awards presentation, in any relevant marketing collateral / newsletters at such times as deemed appropriate.
• Entries done in any other format may not be accepted.
• Any invalid or incomplete submissions will be subject to a penalty deduction of your total score.
• All judges are bound by a non-disclosure agreement covering confidentiality, conflicts of interest, and contact with entrants. To ensure a fair result, judges will not have access to entries submitted by their own organisation or that of their competitors.