2022 JUDGE’S PROFILE

Edmund Kwan

Branding Lead
FortyTwo

Edmund leads the branding, communications & content effort for Fortytwo.sg, the largest homegrown e-commerce furniture site in Singapore. He develops and aligns FortyTwo, Haylee Mattress & Kane X Gaming’s brand strategies according to their respective strategic priorities, marketing communication strategies, value propositions, etc.

Prior to his current role, Edmund held key branding & creative roles in creative agencies & e-commerce platforms across Malaysia & Singapore, driving brand growth, brand consistency, creative & content.

His years of varied experience have given him a broad perspective on the impact of brand storytelling on growing engaged communities. As a skilled storyteller and brand consultant, Edmund found passion in brand building and understood how to shape a brand through content that drives authentic connections across all consumer-facing touchpoints.