2024 JUDGE'S PROFILE

Dimas Novriandi

VP, Digital Banking Integrated Marketing Communications & GTM Lead

Bank BTPN

Dimas Novriandi is the Digital Banking Integrated Marketing Communications and Go-To-Market Lead at Bank BTPN, where he spearheaded the launch of Jenius, a successful digital banking platform targeting Indonesia’s digitally savvy. With over a decade of experience in public relations and digital marketing across Indonesia and Thailand, Dimas’s career spans strategic roles at notable companies like Sampoerna, PRISM, Zalora Indonesia, XL Axiata, and Mirum Agency. His academic background is equally impressive, boasting a Master’s degree in Business Law and dual Bachelor’s degrees in Civil Law and Accounting. A dynamic leader with a passion for innovation, Dimas continues to shape the digital landscape of Indonesia’s financial sector.