2022 JUDGE’S PROFILE
Deon Lee
Head of Brand Marketing
Lotus’s Stores (Malaysia)
Deon Lee is the Head of Marketing of Lotus’s Store Malaysia, a leading hypermarket operator in Malaysia. She spearheads the company’s brand marketing and digital transformation initiatives by leveraging on data-driven growth to build a seamless digital customer-centric omni-channels shopping journey.
With more than 20 years of marketing experience, Deon’s core expertise lies in brand development, loyalty, digital and social media strategy, including the creation of go-to-market ecosystems to deliver measurable results. She has led brand communications, media & customer loyalty strategy for brands including Astro, Berjaya, Caltex, California Fitness, Heineken brands, California Fitness and Pathlab Healthcare.
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Deon Lee
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