Cher Wei is an experienced eCommerce and commercial leader with over 10 years of experience in the FMCG industry, including 7 years specialising in eCommerce. She currently leads eCommerce for Malaysia and Singapore at Kenvue, overseeing P&L, strategy, social commerce & marketplace growth and cross-functional teams across leading platforms including Tiktok, Shopee, Lazada and RedMart. Her experience spans eCommerce transformation, social commerce, customer engagement, strategic partnerships and commercial growth, with additional regional exposure across ASEAN, Hong Kong and Taiwan. A strong advocate of data-driven and consumer-centric commerce, Cher Wei brings a practical perspective on how brands can translate digital strategies and innovation into sustainable business results.