This category celebrates brands that have built strong relationships with their customers through a DTC eCommerce model. These brands leverage data-driven insights, personalised messaging, and innovative digital marketing to deliver seamless, memorable shopping experiences, nurturing customer loyalty, and maximising lifetime value while cutting out intermediaries for direct engagement.

This category celebrates the top sports and fitness brand that has effectively leveraged eCommerce to drive customer engagement, foster brand loyalty, and achieve commercial success. Whether through personalised fitness plans, product innovation, or community-driven marketing campaigns, these brands provide tailored solutions that enhance the customer experience and inspire healthier, active lifestyles.

This category recognises brands excelling in subscription models that offer personalised, recurring shopping experiences. By delivering tailored content, products, or services on a regular basis, these brands foster customer loyalty, boost engagement, and create a seamless, ongoing connection with consumers while achieving strong commercial success through subscription-based revenue.

This category honours the best supermarket or hypermarket brand that has enhanced its eCommerce presence by offering seamless online shopping experiences, efficient delivery systems, and personalised marketing. These brands lead the way in meeting the diverse needs of consumers, providing convenience, and ensuring a superior shopping experience across both physical and digital platforms.

This category recognises travel and hospitality brands that has demonstrated excellence in leveraging digital commerce to enhance customer experiences, streamline bookings, and foster long-term loyalty. By offering personalised services, innovative solutions, and a seamless eCommerce experience, these brands ensure travellers have the tools they need to make informed decisions and create lasting memories.

This category honours the leading marketplace or eRetailer that excels in providing seamless and effective eCommerce experiences for consumer product brands and shoppers alike. Through user-friendly interfaces, reliable service, and robust logistics, these platforms enable a diverse range of brands to connect with customers, boosting both product discovery and purchase rates.

This category recognises the leading marketplace or eRetailer in the lifestyle and travel sectors that has driven exceptional customer engagement and achieved commercial success. By leveraging targeted marketing, an extensive product offering, and seamless integration of digital tools, these platforms provide consumers with an enriched shopping experience that meets diverse lifestyle and travel needs.

This category celebrates fast-growing eCommerce brands that have made a significant impact in less than three years from the end of the eligibility period (May 2026) by leveraging innovation, customer engagement, and effective business strategies. These brands are disrupting the market by offering unique value propositions, creating memorable experiences, and gaining rapid commercial success, positioning themselves for continued growth and industry recognition.

This category honours consultants who have demonstrated unparalleled expertise in eCommerce strategy, execution, and growth. Whether guiding businesses through digital transformation, optimising customer experiences, or maximising profitability, these professionals play a pivotal role in shaping the future of eCommerce by helping brands implement tailored, scalable solutions that drive long-term success.

This category recognises cutting-edge innovations that have transformed the eCommerce industry, from breakthrough technologies to disruptive business strategies. These innovations enhance customer experiences, streamline operations, and foster engagement, allowing brands to stay competitive while delivering value and excellence across multiple sectors.

This category honours the best eCommerce solution that has provided businesses with the tools they need to enhance functionality, improve operational efficiency, and boost customer engagement. Whether through advanced platforms, AI-driven tools, or comprehensive service offerings, these solutions support brands in their pursuit of seamless, scalable eCommerce operations and success.

This category honours brands that leverage AI and chatbots to enhance customer service, reduce costs, and increase conversions. By integrating advanced NLP, machine learning, and conversational AI, brands provide personalised, round-the-clock support, improving both customer satisfaction and operational efficiency across various industries, such as fashion, electronics, and travel.

This category recognises brands that leverage automation flows and personalisation to optimise customer journeys and drive measurable eCommerce outcomes. By designing intelligent workflows — from welcome and abandoned cart to post-purchase and retention flows — and activating customer data at scale, brands deliver timely, relevant experiences that improve engagement, conversion, and lifetime value.

Entries should demonstrate how automation logic, segmentation, and triggers were used to power personalised interactions across channels, supported by clear performance metrics. Winning submissions will show how backend strategy and execution translated into stronger customer relationships and sustained business impact.

*Was previously known as ‘Best Use of Personalisation’

This category recognises brands that excel in driving organic and paid search success through strategic SEO and SEM tactics. By leveraging advanced keyword research, content optimisation, and AI-driven bidding strategies, brands enhance visibility, improve search rankings, and increase conversions, especially in sectors like beauty, electronics, and retail.

This category honours brands that utilise innovative digital marketing techniques and data to create seamless and compelling shopping experiences. By integrating shopper marketing strategies with eCommerce platforms, brands improve customer engagement, boost sales, and elevate the overall shopping journey, particularly in industries such as travel, home goods, and food.

This category celebrates brands that have harnessed the power of affiliate marketing to drive growth and reach new audiences. By strategically partnering with affiliates, these brands effectively expanded their reach, enhanced brand awareness, and increased conversions. Successful campaigns demonstrate how well-executed affiliate marketing strategies can boost engagement, foster partnerships, and ultimately contribute to the brand’s bottom line.

This category honours a B2B eCommerce campaign that has demonstrated excellence in driving engagement, generating qualified leads, and achieving commercial success. Leveraging innovative strategies, these campaigns connect with business customers, address their specific needs, and nurture long-term relationships through compelling value propositions, ultimately leading to sustainable growth and success in the B2B space.

This category recognises the most impactful B2C eCommerce campaign that has effectively connected with consumers, generated high levels of engagement, and delivered remarkable sales performance. These campaigns stand out for their creative approach to reaching target audiences, utilising digital marketing tactics, and providing memorable experiences that resonate with consumers, resulting in increased brand loyalty and elevated sales.

This category honours campaigns that have built dynamic, interactive, and community-driven eCommerce experiences. By fostering genuine engagement, collaboration, and user participation, these campaigns create a sense of belonging and deepen customer relationships. Successful campaigns in this category cultivate loyal communities that drive ongoing brand engagement, encouraging users to actively shape and participate in brand narratives.

This category celebrates the most compelling content marketing campaign in the eCommerce space. Whether through storytelling, educational resources, or entertainment, these campaigns engage customers and inspire them to take action. By crafting valuable, relevant, and consistent content, these brands drive awareness, enhance customer trust, and convert interest into meaningful engagement and sales.

This category honours eCommerce campaigns that have successfully expanded a brand’s reach beyond its local market. Overcoming challenges such as logistical complexities, cultural differences, and language barriers, these campaigns create cohesive, tailored experiences that resonate across multiple regions. By demonstrating effective strategies in market expansion, they exemplify how to drive global success in a competitive eCommerce landscape.

This category celebrates eCommerce campaigns that promote sustainability and eco-friendly practices. By integrating environmental responsibility into their marketing strategies, these brands not only inspire positive change but also create commercial success. These campaigns demonstrate how businesses can drive growth while prioritising environmental impact, building a loyal customer base that values sustainability and corporate social responsibility.

This category honours the most effective influencer-driven eCommerce campaigns that have harnessed the power of influential voices to expand brand awareness, boost engagement, and increase conversions. These campaigns showcase how well-curated influencer partnerships can foster authenticity, build trust, and create impactful, relatable content that resonates with target audiences, driving substantial growth and ROI.

This category recognises campaigns that attract, engage, and convert prospects into loyal customers. Brands can use a range of lead generation methods, including email marketing, gated content, webinars, social campaigns, paid media, and targeted landing pages, to capture interest and guide prospects through the middle of the funnel.

Entries should demonstrate how multi-channel strategies, personalised messaging, and automated workflows were used to deliver timely, relevant content, build trust, and drive measurable results. Winning campaigns show how thoughtful lead generation and nurturing strengthened customer relationships, maximised engagement, and converted potential leads into lasting business outcomes.

*Was previously known as ‘Best Campaign – Email’

This category recognises the best mobile-first eCommerce campaign that has excelled in reaching customers through mobile-optimised strategies and experiences. Whether through mobile apps, responsive websites, or location-based targeting, these campaigns are designed to engage on-the-go shoppers and convert them into loyal customers, capitalising on the growing influence of mobile commerce in today’s digital world.

This category celebrates eCommerce campaigns that integrate shopping features directly into social media platforms, offering consumers a seamless and convenient shopping experience within their favourite networks. By blending eCommerce with social engagement, these campaigns create a frictionless buying journey, boosting conversions and driving brand interactions that feel natural and authentic.

This category honours the best social media-driven eCommerce campaigns that have effectively used platforms like Instagram, Facebook, or TikTok to drive engagement, awareness, and conversions. Through innovative content, strategic targeting, and compelling visuals, these campaigns create significant brand impact, fostering an emotional connection with followers and generating measurable sales results.

This category celebrates the most effective seasonal eCommerce campaign that has capitalised on key shopping periods such as holidays or special events. Through tailored messaging, time-sensitive offers, and strategic promotions, these campaigns generate excitement, drive high volumes of traffic, and maximise sales during peak shopping seasons, making a significant impact on the brand’s yearly revenue.

This category recognises an eCommerce campaign that has successfully integrated multiple media channels to create a cohesive, omnichannel marketing strategy. By seamlessly blending digital, social, and traditional media, these campaigns reach consumers across various touchpoints, driving engagement and delivering impactful results, ensuring the brand’s message resonates consistently and effectively across all platforms.

This category recognises brands that create outstanding loyalty and retention initiatives to engage customers, foster long-term relationships, and drive repeat business. Winning programmes go beyond transactional rewards, using personalised experiences, targeted communications, membership tiers, and innovative incentives to keep customers coming back.

Entries should demonstrate how strategies were designed, executed, and optimised to enhance customer lifetime value, strengthen brand loyalty, and deliver measurable business results. Judges will look for creativity, effectiveness, and a clear connection between the programme and sustained customer engagement.

*Was previously ‘Best eCommerce Loyalty Programme’

This category recognises outstanding work from an agency-side marketing team which has made a significant impact to the organisation’s overall eCommerce business / performance.

Entrants can use one particular campaign as a case study of evidence to form their entry or can use aspects from various projects, but all work must have taken place within the eligibility period and they must show evidence of:

• Outstanding achievement in marketing campaigns
• Creativity and innovation
• Strategic thinking
• Excellent execution
• Successful results against objectives / KPIs
• Any other exceptional achievements or work that especially merits this award. Manager / agency testimonials are welcomed

This category recognises outstanding work from a brand-side marketing team which has made a significant impact to the organisation’s overall eCommerce business / performance.

Entrants can use one particular campaign as a case study of evidence to form their entry or can use aspects from various projects, but all work must have taken place within the eligibility period and they must show evidence of:

• Outstanding achievement in marketing campaigns
• Creativity and innovation
• Strategic thinking
• Excellent execution
• Successful results against objectives / KPIs
• Any other exceptional achievements or work that especially merits this award. Manager / agency testimonials are welcomed

This is awarded to the Agency that performs best across all categories at the Asia eCommerce Awards 2026. This category is not open for entry.

Points System:

• Gold: 4 points
• Silver: 2 points
• Bronze: 1 point

Points Allocation for Multiple Agencies:

• Lead Agency: When multiple agencies collaborate on a winning entry and a lead agency is identified, the lead agency receives full points towards the overall awards. Non-lead agencies on that entry will each receive 25% of the points respectively.
• Joint Submission: If two agencies declare an equal partnership on a winning entry, each agency receives 50% of the points towards the overall awards.

Tie-Breakers:

• Most Gold: If total points are tied, the agency with the highest number of Gold awards wins.
• Most Silver: If Gold awards are also tied, the agency with the highest number of Silver awards wins.
• Highest Average Score: If a tie still persists, the agency with the highest average score percentage (as assigned by the judges across all their winning entries) will win.

This is awarded to the Brand that performs best across all categories at the Asia eCommerce Awards 2026. This category is not open for entry.

Points System:

• Gold: 4 points
• Silver: 2 points
• Bronze: 1 point

Tie-Breakers:

• Most Gold: If total points are tied, the brand with the highest number of Gold awards wins.
• Most Silver: If Gold awards are also tied, the brand with the highest number of Silver awards wins.
• Highest Average Score: If a tie still persists, the brand with the highest average score percentage (as assigned by the judges across all their winning entries) will win.

This is awarded to the eRetailer that performs best across all categories at the Asia eCommerce Awards 2026. This category is not open for entry.

Points System:

• Gold: 4 points
• Silver: 2 points
• Bronze: 1 point

Tie-Breakers:

• Most Gold: If total points are tied, the eRetailer with the highest number of Gold awards wins.
• Most Silver: If Gold awards are also tied, the eRetailer with the highest number of Silver awards wins.
• Highest Average Score: If a tie still persists, the eRetailer with the highest average score percentage (as assigned by the judges across all their winning entries) will win.