2025 JUDGE'S PROFILE
Bernard Yap
E-Commerce Deputy Director, SEA
Skechers
Bernard Yap is currently the deputy director of E-commerce for Skechers with over 15 years of dedicated Ecom experience driving success for retail companies. In his role, he leads a dynamic, cross-functional team across South East Asia, focusing on crafting innovative online strategies and enhancing the region’s Ecom shopping experience.
His expertise encompasses a wide range of skills, including E-commerce strategy, online marketing (SEO/SEM), and managing DTC channels on platforms like Lazada, Shopee, and TikTok Shop.
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