Bella Lee is a commercial leader with over a decade of experience helping consumer goods companies accelerate growth through digital commerce. Having held both local and regional leadership roles at FrieslandCampina, Danone and Suntory Beverage & Food Asia, she brings a well-rounded perspective that combines strategic thinking with hands-on execution. Throughout her career, Bella has led organisations through the evolution of digital commerce, with the growth of marketplaces to omnichannel retail and now, social commerce. Her experience spans commercial strategy and capability development, helping businesses adapt to changing consumer behaviours and drive sustainable growth.