With a background in Science from the University of Indonesia, Angel brings over 7+ years of experience in e-commerce, digital marketing, and omnichannel strategy. Prior to joining KCG, she held key roles at CT Corp Digital and JD.ID, where she managed category growth, digital transformation, and trading strategies. At KCG, she drives end-to-end e-commerce operations, from traffic acquisition and conversion optimisation to campaign performance and omnichannel integration. Angel also leads cross-functional teams in marketing, tech, and merchandising while collaborating with global brand principals to align local execution with international goals.