2021 JUDGE’S PROFILE

Angeline A. Gaffud

Marketing Director
WenPhil Corporation (Wendy’s Philippines)

Angeline Gaffud is the Marketing Director for one of the world’s most loved iconic burger chains, Wendy’s Hamburgers, leading the growth initiatives in the Philippines during the pandemic period with the launch of unique product offers, aggressive expansion to delivery segment and e-commerce platforms, and assisted in the opening of new lean model stores in agile response to industry changes.

She has over 12 years of marketing experience across major FMCG companies including Unilever, and another 8 years growing international QSR brands such as Dairy Queen, Taco Bell and Seattle’s Best Coffee. Her depth of consumer understanding spans across food, health, beauty and wellness categories.

She is passionate about finding new strategies to bring sustainable market growth in the new normal and is a strong advocate of collaboration that creates stronger purpose for customers and employees.