2023 JUDGE’S PROFILE

Amy Lim Su Yen

Head of Marketplace
L’Oreal Malaysia & Singapore

Malaysia-based Amy Lim joined L’Oreal Group as Head of Marketplace for their LUXE division at the start of 2022. She strategically leads the e-commerce team to deliver commercial growth for L’Oreal’s prestige brands, such as Kiehl’s, Lancome and Shu Uemura, on marketplace platforms Lazada & Shopee across both Malaysia & Singapore markets. Prior to L’Oreal, she built her career in Procter & Gamble, solidifying her digital expertise and leading their e-commerce business in Malaysia, and subsequently Thailand. In the early stages of her career with Shell, she was an early pioneer in South East Asia who established a business model for engine oil brands to expand their distribution model to e-commerce platforms.

2023 JUDGES