2021 JUDGE’S PROFILE

Alexandra Vogler

Senior Director & Head of Marketing, P&G e-commerce & e-business, Asia, Middle East and Africa
Procter & Gamble

Alexandra is the Senior Brand Director and Chief Marketing Officer for P&G, Ecommerce business across AEMEA. She spearheaded Olay’s foray into digital and performance marketing, made digital pull media integral to luxury skincare brand SK-II, and brought anti-bacterial soap Safeguard into the 21st century. Over the years, she has worked across multiple divisions in P&G, spanning Asia, Europe, Middle East and Africa, most recently as the digital transformation architect for P&G’s portfolio of beauty brands.

Alexandra specializes in building brands rooted in human insights and brought to life through new media models and channels, thanks to her unique background: combining a global career in marketing while holding a master’s degree in computer science, peppered with an upbeat ‘do-learn-do’ mindset.