2025 Winners
eCommerce Brand of the Year
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The Coca-Cola Company |
eCommerce Agency of the Year
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WPP Open X |
eCommerce Marketplace / eRetailer of the Year
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Watsons |
1. Best Brand - B2B
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Gold Singtel Campaign: Singtel B2B eCommerce |
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Silver Unilever (Vietnam) Campaign: Powering B2B Reseller Success through Smarter Supply and Seamless Partnerships Agency: ADA Global |
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Bronze DKSH Performance Materials Campaign: DKSH Discover Agency: DKSH eCommerce |
2. Best Brand - Baby, Personal Care & Home Products
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Gold iNova Pharmaceuticals Brand: Acne Aid Campaign: Every Click Counts: The Acne-Aid Digital eCommerce Rise |
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Silver Opella Campaign: Synergizing Digital Marketing with Health & Sustainability Agency: DKSH eCommerce |
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Bronze Aveda Campaign: Aveda Malaysia POWER DUO Agency: LEAP Commerce |
3. Best Brand - Banking / Financial Services
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Gold DBS Bank (Hong Kong) Campaign: Proactive Attrition Management through Predictive Modeling |
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Silver Alliance Bank Malaysia Campaign: VCC with DCN and now with Spay Gpay |
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Bronze Euler Hermes Singapore Services Brand: Allianz Trade in Asia Pacific Campaign: Allianz Trade pay |
4. Best Brand - Beauty & Wellness
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Gold LG Household & Health Care Brand: Physiogel Campaign: Project: #1 Dermatologist-trusted Skincare Brand in Asia |
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Silver Health & Happiness Group (H&H Group) Brand: Swisse Campaign: Wellness That Shines Agency: LEAP Commerce |
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Bronze Amorepacific Brand: Laneige Campaign: Bouncy and Firm: Reclaiming Market Share with a Pre-Aging Innovation Agency: ADA Global |
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Bronze Wellous Brand: Femoire Campaign: FEMOIRE Rose Rose Placenta |
5. Best Brand - Direct-to-Consumer (DTC)
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Gold The Coca-Cola Company Campaign: Coke&Go Agencies: WPP Open X, Grab |
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Silver MoneyMax Jewellery Campaign: PrettiGold |
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Bronze Danone Specialized Nutrition Indonesia Brand: Nutrishop – Nutrilon Campaign: We didn’t Buy Clicks, We Built Conversion Agency: Eyden Indonesia (Part of Volare Advertising Network) |
6. Best Brand - Electronics & Gadgets
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Gold GP Batteries Campaign: Integrated Funnels |
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Silver Bose Campaign: Breakthrough Social eCommerce for Bose: Quality, you can hear. Agency: RED² Digital |
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Bronze Garmin Brand: Garmin Vietnam Campaign: From Smartwatch to Way of Life: Redefining eCommerce for Garmin Vietnam Agency: RED² Digital |
7. Best Brand - Entertainment
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Gold AIA Carnival Campaign: AIA Carnival & The World Circus – A Landmark 10th Anniversary Campaign Agencies: The Great Entertainment Group, OCPR, Zicket, Magnificent Media |
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Silver Victory Hill Exhibitions Brand: NEON Campaign: Magical eCommerce for Harry Potter: Visions of Magic Agency: RED² Digital |
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Bronze Ngong Ping 360 Campaign: Ngong Ping 360 2024 Christmas Campaign |
8. Best Brand - Fashion & Apparel
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Gold MoneyMax Jewellery Campaign: PrettiGold |
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Silver OTAA Campaign: Shirts From the Future |
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Bronze Ralph Lauren Campaign: Timeless Luxury All Year Round Agency: Assembly |
9. Best Brand - Food & Beverage
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Gold The Coca-Cola Company Campaign: FoodMarks Agency: WPP Open X |
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Silver PepsiCo & Quaker Campaign: Best eCommerce Campaign – MYSG Regional Campaign Agency: DKSH eCommerce |
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Bronze FrieslandCampina (AMEA) Brand: Foremost Campaign: Redefining Dairy through Digital Commerce |
10. Best Brand - Healthcare & Pharma
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Gold Blackmores Campaign: Wellness Beyond the Label: Elevating Health with Education, Trust, and Technology Agency: ADA Global |
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Silver iNova Pharmaceuticals Brand: Betadine Campaign: Driving Everyday Wellness, Scaling as a Mega Brand in SEA |
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Bronze Opella (Philippines) Campaign: Click, Care, Convert: Transforming Health Journeys Through Digital Wellness Agency: ADA Global |
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Bronze Opella (Vietnam) Brands: Lactacyd, Pharmaton, Enterogermina Campaign: Milky Growth & Gut Defense: A Dual Innovation Play in Healthcare eCommerce Agency: ADA Global |
11. Best Brand - Sports & Fitness
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Gold Garmin Brand: Garmin Vietnam Campaign: From Smartwatch to Way of Life: Redefining eCommerce for Garmin Vietnam Agency: RED² Digital |
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Silver Sports Central Brand: Under Armour Campaign: Curry 12 ‘Lunar New Year’ Midnight Drop Agency: ADA Global |
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Bronze Bose Campaign: Breakthrough Social eCommerce for Bose: Quality, you can hear. Agency: RED² Digital |
12. Best Brand - Subscription-Based
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Gold Singtel Campaign: Singtel B2B eCommerce |
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Silver Sentosa Development Corporation Campaign: MySentosa App Agency: Section |
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Bronze Etiqa Insurance Brand: Tiq by Etiqa Campaign: #Tiqforlife |
13. Best Brand - Travel & Hospitality
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Gold Sentosa Development Corporation Campaign: MySentosa App Agency: Section |
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Silver Pan Pacific Hotels Group Campaign: Pan Pacific 2.0 |
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Bronze Minor Hotels Campaign: Minor Hotels master brand launch |
14. Best Marketplace / eRetailer - Consumer Products
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Gold Pharmacore Technology and Innovation Brand: KAHF Campaign: KAHF: A Digital E-Commerce First Brand Driving Exponential Growth Across Omni-Channels Agency: Hearts & Science (Malaysia) |
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Silver Masan Consumer Campaign: Masan Consumer’s eCommerce Breakthrough: From Offline Leader to Digital Trailblazer Agency: ADA Global |
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Bronze Dah Chong Hong Campaign: DCH Living Agency: DCH Business Innovations |
15. Best Marketplace / eRetailer - Lifestyle & Travel
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Gold Miramar Hotel and Investment Company Campaign: From Silos to Synergy: Unifying Miramar’s Loyalty Ecosystem Agency: Prizm Group |
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Silver Victory Hill Exhibitions Brand: NEON Campaign: Magical eCommerce for Harry Potter: Visions of Magic Agency: RED² Digital |
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Bronze Dah Chong Hong Campaign: DCH Living Agency: DCH Business Innovations |
16. Best Emerging eCommerce Brand
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Gold Shell Pilipinas Corporation Brand: Shell Campaign: Shell Philippines “6x2y” Story: How we grew eCommerce 6x in 2 years Agencies: Great Deals eCommerce Corporation, VML, Havas |
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Silver MoneyMax Jewellery Campaign: PrettiGold |
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Bronze Castrol Campaign: Castrol’s eCommerce Breakthrough: From Offline Giant to Digital Category Disruptor Agency: ADA Global |
17. Best eCommerce Consultant
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Gold Embitel Technologies Client: Pidilite Industries Campaign: Digitising Sales in Tier 2 and Tier 3 India: A Human-First Tech Solution by Embitel |
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Silver Appier Client: DFI Retail Group Brand: Mannings HK Campaign: Personalisation for seamless online shopping journey |
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Bronze Imagic Esolutions Client: Nestlé (Zone AOA) Brand: Nestlé & Wyeth Nutrition Campaign: Nestlé x Lazada Regional Super Brand Day 2025 – Sound Of Love |
18. Best eCommerce Innovation
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Gold Imagic Esolutions Client: Nestlé (Zone AOA) Brand: Nestlé & Wyeth Nutrition Campaign: Nestlé x Lazada Regional Super Brand Day 2025 – Sound Of Love |
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Silver Xiteb Brand: xCommerz® Campaign: Intellects Transform |
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Bronze Pattern Australia Client: Strand Campaign: Pattern & Strand – Product Feed Optimisation Using Generative AI |
19. Best eCommerce Solution
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Gold WPP Open X, Grab Client: The Coca-Cola Company Campaign: Coke&Go |
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Silver Section Client: Sentosa Development Corporation Campaign: MySentosa App |
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Bronze 91APP HK Client: Sa Sa dot Com Brand: Sa Sa Campaign: YouTube Shopping Live |
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Bronze Section Client: Singapore University of Technology and Design (SUTD) Campaign: Website revamp |
20. Best Use of AI / Chatbots
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Gold Danone Specialized Nutrition Indonesia Brand: Bebeclub Campaign: Bebeclub AI Poop Tracker Agency: Eyden Indonesia (Part of Volare Advertising Network) |
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Silver Singtel Campaign: Seamless Renewal of Service |
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Bronze The Hong Kong Jockey Club Campaign: 3D Digital Parade Ring & Interactive AI Horse Selection Station Agency: IBM China / Hong Kong |
21. Best Use of Analytics and Data Insights
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Gold AIA Carnival Campaign: AIA Carnival & The World Circus – A Landmark 10th Anniversary Campaign Agencies: The Great Entertainment Group, OCPR, Zicket, Magnificent Media |
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Silver The Coca-Cola Company Campaign: Grab Hyper-Segmentation Agencies: WPP Open X, Grab |
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Bronze Mandarin Oriental Hotel Group Brand: Mandarin Oriental Campaign: Project STAGE Agency: Assembly |
22. Best Use of Personalisation
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Gold The Coca-Cola Company Campaign: Grab Hyper-Segmentation Agencies: WPP Open X, Grab |
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Silver BRAND’s Suntory Thailand Campaign: My BRAND’S Ritual: Personalising Wellness with Every Scan Agency: ADA Global |
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Bronze Danone Specialized Nutrition Indonesia Brand: Bebeclub Campaign: Bebeclub AI Poop Tracker Agency: Eyden Indonesia (Part of Volare Advertising Network) |
23. Best Use of SEO / SEM
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Gold Ralph Lauren Campaign: Ralph Lauren SEO Campaign Agency: Assembly |
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Silver Singtel Campaign: Search That Delivers: Singtel’s Data-Led Approach to Search Optimisation Agency: Botify |
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Bronze Shiseido Campaign: Search-Driven Beauty: Transforming User Needs into Commercial Success/ True search optimization isn’t about showing up — it’s about becoming the trusted answer. Agency: iProspect Taiwan |
24. Best Use of Shopper Marketing
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Gold The Coca-Cola Company Campaign: FoodMarks Agency: WPP Open X |
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Silver Miramar Hotel and Investment Company Campaign: From Silos to Synergy: Unifying Miramar’s Loyalty Ecosystem Agency: Prizm Group |
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Bronze Opella Healthcare Brand: Lactacyd Campaign: Winning in 3.3 Mega Campaign in Shopee Vietnam Agency: Intrepid Asia |
25. Best Campaign – Affiliate Marketing
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Gold Health And Happiness (H&H) Malaysia Brand: Swisse Campaign: TikTok, Shopee, Xiaohongshu: How Swisse Malaysia Turned Affiliates Into Advocates And Drove A Viral Hair Health Launch |
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Silver Yahoo Campaign: Yahoo Shopping Festival 2024 |
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Bronze iNova Pharmaceuticals Brand: Acne Aid Campaign: First Steps to Affiliate Success: Cultivating Trust, Driving Results, Growing Together |
26. Best Campaign - B2B
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Gold DKSH Performance Materials Campaign: DKSH Discover China “Jia” Omnichannel campaign Agency: DKSH eCommerce |
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Silver Singtel Campaign: Singtel B2B Mobile Renewal & Retention Campaign |
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Bronze DKSH Consumer Goods Campaign: RedMart DKSH Fair Agency: DKSH eCommerce |
27. Best Campaign - B2C
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Gold The Coca-Cola Company Campaign: FoodMarks Agency: WPP Open X |
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Silver iNova Pharmaceuticals Brand: Betadine Campaign: Started with Educating, Ended with a Sell-Out Surge Beyond Expectations |
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Bronze Korea Ginseng Corporation Brand: Jung Kwan Jang Campaign: Redefining Ginseng for the Digital Age Agency: DKSH eCommerce |
28. Best Campaign - Community-Driven Interactive Experience
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Gold Watsons Campaign: Watsons Playlist: The P-Pop Power Concert Agency: PraXis Experiential Advertising |
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Silver Grab (Philippines) Brand: Grab Campaign: Grab Communi-Kit Agency: NuWorks Interactive Labs |
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Bronze Grab (Thailand) Brand: Grab Delivery Campaign: Grab The Missing Agency: YDM Thailand |
29. Best Campaign - Content Marketing
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Gold Yahoo Campaign: Yahoo Shopping Festival 2024 |
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Silver Nestlé (Zone AOA) Brand: Nestlé & Wyeth Nutrition Campaign: Nestlé x Lazada Regional Super Brand Day 2025 – Sound Of Love Agency: Imagic Esolutions |
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Bronze The Coca-Cola Company Campaign: Grab Hyper-Segmentation Agencies: WPP Open X, Grab |
30. Best Campaign - Cross-border / Multi-market
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Gold SK-II Campaign: Crystal Clear Debut: SK-II x Shopee Grand Launch Agency: LEAP Commerce |
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Silver Opella Campaign: Synergizing Digital Marketing with Health & Sustainability Agency: DKSH eCommerce |
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Bronze Unilever Brand: Unilever Beauty & Wellbeing Campaign: Beauty Decoded Agency: NuWorks Interactive Labs |
31. Best Campaign - Email
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Gold Singtel Campaign: Singtel B2B Mobile Service Renewal Campaign |
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Silver Yahoo Campaign: Yahoo Shopping Festival 2024 |
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Bronze FrieslandCampina (AMEA) Brand: Foremost Campaign: Driving Foremost D2C growth through personalized email moments |
32. Best Campaign - Green Initiative
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Gold Shell Pilipinas Corporation Brand: Shell Campaign: How Shell Philippines averted 24,980 Kg of CO2 emissions/year via eCommerce Agencies: Great Deals eCommerce Corporation, VML, Havas |
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Silver Singtel Campaign: Digital by Default – Driving Sustainability Through eSIM |
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Bronze GP Batteries Campaign: Rechargeable Campaign |
33. Best Campaign - Holiday / Seasonal Marketing
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Gold The Coca-Cola Company Campaign: Philippines Christmas 2024 with foodpanda Agency: WPP Open X |
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Silver Ngong Ping 360 Campaign: Ngong Ping 360 2024 Christmas Campaign |
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Bronze Ngong Ping 360 Campaign: My Boy Era @ Ngong Ping 360 |
34. Best Campaign - Influencers
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Gold Vinasoy Brand: Fami Campaign: Famichan & Friends: Building Bridges through Social eCommerce Agency: RED² Digital |
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Silver Ngong Ping 360 Campaign: Ngong Ping 360 2024 Christmas Campaign |
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Bronze Korea Ginseng Corporation Brand: Jung Kwan Jang Campaign: Redefining Ginseng for the Digital Age Agency: DKSH eCommerce |
35. Best Campaign - Integrated Media
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Gold Shopee Philippines Campaign: Ang Dali Dali sa Shopee Campaign with BINI |
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Silver Yahoo Campaign: Yahoo Shopping Festival 2024 |
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Bronze L’Oréal Taiwan Brand: Prada Beauty Campaign: Prada Beauty Launch – Turning the Last into the Loudest Agency: iProspect Taiwan |
36. Best Campaign - Mobile
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Gold Nestlé (Zone AOA) Brand: Nestlé & Wyeth Nutrition Campaign: Nestlé x Lazada Regional Super Brand Day 2025 – Sound Of Love Agency: Imagic Esolutions |
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Silver BRAND’s Suntory Thailand Campaign: 7 Days to Better Focus: Driving Daily Wellness Through Mobile Habit Loops Agency: ADA Global |
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Bronze The Hong Kong Jockey Club Campaign: Racecourse Experience |
37. Best Campaign - Social Commerce
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Gold Nestlé (Zone AOA) Brand: Nestlé & Wyeth Nutrition Campaign: Nestlé x Lazada Regional Super Brand Day 2025 – Sound Of Love Agency: Imagic Esolutions |
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Silver Shell Pilipinas Corporation Brand: Shell Campaign: Shell Philippines: How Social Commerce catapulted a Legacy Brand’s GMV by 48X Agencies: Great Deals eCommerce Corporation, VML, Havas |
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Bronze Watsons Campaign: Watsons Playlist: The P-Pop Power Concert Agency: PraXis Experiential Advertising |
38. Best Campaign - Social Media
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Gold Ngong Ping 360 Campaign: Ngong Ping 360 2024 Christmas Campaign |
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Silver Korea Ginseng Corporation Brand: Jung Kwan Jang Campaign: Redefining Ginseng for the Digital Age Agency: DKSH eCommerce |
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Bronze Colgate Palmolive Brand: Colgate Campaign: #HelloPurple: Powering Smiles with Malaysia’s Favorite Whitening Serum Agency: ADA Global |
39. Best Campaign - UGC & Community Engagement
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Gold Nestlé (Zone AOA) Brand: Nestlé & Wyeth Nutrition Campaign: Nestlé x Lazada Regional Super Brand Day 2024 – Generations Of Love Agency: Imagic Esolutions |
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Silver Health And Happiness Indonesia Brand: Swisse Indonesia Campaign: Shine Bright: Swisse Indonesia’s Viral Leap into Social Commerce Agency: Inti Berkat Jaya |
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Bronze iNova Pharmaceuticals Brand: Betadine Campaign: Started with Educating, Ended with a Sell-Out Surge Beyond Expectations |
40. Best eCommerce Customer Service
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Gold FairPrice Group Campaign: Project EVOLVE |
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Silver Sports Central Campaign: Always On: Optimizing Support to Match the Pace of Play Agency: ADA Global |
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Bronze Under Armour Campaign: From Order to On-Point: Redefining Speed and Satisfaction in Performance Retail Agency: ADA Global |
41. Best eCommerce Loyalty Programme
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Gold Miramar Hotel and Investment Company Campaign: From Silos to Synergy: Unifying Miramar’s Loyalty Ecosystem Agency: Prizm Group |
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Silver BRAND’s Suntory Thailand Campaign: Drink, Scan, Repeat: Turning Daily Rituals into Lasting Loyalty with BRAND’S Club Agency: ADA Global |
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Bronze Singtel Campaign: Singtel B2B Loyalty Programme |
42. Best Sales Growth Strategy
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Gold The Coca-Cola Company Campaign: Australia – Refining eCommerce Excellence Agency: WPP Open X |
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Silver SriLankan Airlines Campaign: Strategic always-on Google Ads campaigns, seasonal loyalty promotions, new mobile-responsive Internet Booking Engine, AI-powered chatbot to improve customer service, automations. |
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Bronze MoneyMax Jewellery Campaign: PrettiGold |
43. eCommerce Team of the Year - Agency
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Gold iProspect Taiwan |
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Silver Imagic Esolutions |
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Bronze RED² Digital |
44. eCommerce Team of the Year - Brand
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Gold The Coca-Cola Company |
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Silver Mondelēz |
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Bronze Minor Hotels |