2025 Finalists
1. Best Brand - B2B
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DKSH Performance Materials Campaign: DKSH Discover Agency: DKSH eCommerce |
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Euler Hermes Singapore Services Brand: Allianz Trade in Asia Pacific Campaign: Allianz Trade pay |
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Lindt & Sprüngli Brand: Lindt Campaign: Chocolate Is The Best Gift Campaign Agency: DKSH eCommerce |
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Singtel Campaign: Singtel B2B eCommerce |
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Uhrenholt Campaign: Winning with Flavour: Emborg’s Digital Success in Asia Agency: DKSH eCommerce |
| Unilever (Vietnam) Campaign: Powering B2B Reseller Success through Smarter Supply and Seamless Partnerships Agency: ADA Global |
2. Best Brand - Baby, Personal Care & Home Products
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Aveda Campaign: Aveda Malaysia POWER DUO Agency: LEAP Commerce |
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Colgate Palmolive Brand: Colgate Campaign: Hello Purple: Colgate’s Whitening Breakthrough for the Digital-First Generation Agency: ADA Global |
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iNova Pharmaceuticals Brand: Acne Aid Campaign: Every Click Counts: The Acne-Aid Digital eCommerce Rise |
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iNova Pharmaceuticals Brand: Betadine Campaign: Driving Everyday Wellness, Scaling as a Mega Brand in SEA |
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Kao Vietnam Brand: Merries Campaign: Diapers Delivered with Love: Merries’ Festival-Led eCommerce Acceleration Agency: ADA Global |
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Landmark Brand: Babyshop Campaign: From Discovery to Delight: Babyshop’s Marketplace and Media Transformation Agency: ADA Global |
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Opella Brand: Sanofi Campaign: Synergizing Digital Marketing with Health & Sustainability Agency: DKSH eCommerce |
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Pacific Healthcare Brand: DG Campaign: From Niche to Necessity: How DG by Pacific Healthcare Scaled with Precision Commerce Agency: ADA Global |
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Unilever International Campaign: From Legacy to Leadership: Unilever International Malaysia’s eCommerce Leap Agency: ADA Global |
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Vinda Malaysia Brand: Drypers Campaign: Drypers Dual-Thrust Strategy: Owning Parenthood on Lazada & TikTok Shop Agency: ADA Global |
3. Best Brand - Banking / Financial Services
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Alliance Bank Malaysia Campaign: VCC with DCN and now with Spay Gpay |
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DBS Bank (Hong Kong) Campaign: Proactive Attrition Management through Predictive Modeling |
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Euler Hermes Singapore Services Brand: Allianz Trade in Asia Pacific Campaign: Allianz Trade pay |
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Prudential Singapore Campaign: Prudential – Lifestages & Product Comparison Agency: Section |
4. Best Brand - Beauty & Wellness
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Amorepacific Brand: Innisfree Campaign: From Gifting to Gold: Innisfree’s Data-Led Strategy for Seasonal Skincare Supremacy Agency: ADA Global |
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Amorepacific Brand: Laneige Campaign: Bouncy and Firm: Reclaiming Market Share with a Pre-Aging Innovation Agency: ADA Global |
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Health & Happiness Group (H&H Group) Brand: Swisse Campaign: Wellness That Shines Agency: LEAP Commerce |
| Kanna Health and Beauty Corporation Brand: Kanna Beauty Campaign: Trusted wellness and skincare solutions for every Filipina |
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LG Household & Health Care Brand: Physiogel Campaign: Project: #1 Dermatologist-trusted Skincare Brand in Asia Agency: DKSH eCommerce |
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Opella (Philippines) Brand: Sanofi Campaign: Bundles of Care: Elevating Everyday Wellness for Women and Families in the Digital Aisle Agency: ADA Global |
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Opella (Vietnam) Brands: Lactacyd, Pharmaton, Enterogermina Campaign: Opella Wellness Uprising: Dominating Digital Aisles with Innovation and Intimacy Agency: ADA Global |
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Unilever Brand: AHC Campaign: AHC Vietnam: Precision Skincare Meets Precision Execution Agency: ADA Global |
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Wellous Brand: Femoire Campaign: FEMOIRE Rose Rose Placenta |
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Wellous Indonesia Brand: D.V.N Campaign: Luminous Beauty, Shine Inside Out |
5. Best Brand - Direct-to-Consumer (DTC)
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Danone Specialized Nutrition Indonesia Brand: Nutrishop – Nutrilon Campaign: We didn’t Buy Clicks, We Built Conversion Agency: Eyden Indonesia (Part of Volare Advertising Network) |
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GP Batteries Campaign: GP Batteries: New Product Launch in Malaysia (eTAG) |
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Lenovo Campaign: Engage-to-Convert Livestreaming Campaign Agency: Assembly |
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Mars Wrigley Campaign: Direct-to-Cart Revolution Agency: ADA Global |
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MoneyMax Jewellery Campaign: PrettiGold |
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The Coca-Cola Company Campaign: Coke&Go Agency: WPP Open X |
6. Best Brand - Electronics & Gadgets
| Bose Campaign: Breakthrough Social eCommerce for Bose: Quality, you can hear. Agency: RED² Digital |
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Garmin Brand: Garmin Vietnam Campaign: From Smartwatch to Way of Life: Redefining eCommerce for Garmin Vietnam Agency: RED² Digital |
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GP Batteries Campaign: GP Batteries: New Product Launch in Malaysia (eTAG) |
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Lenovo Campaign: Engage-to-Convert Livestreaming Campaign Agency: Assembly |
7. Best Brand - Entertainment
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AIA Carnival Campaign: AIA Carnival & The World Circus – A Landmark 10th Anniversary Campaign Agencies: The Great Entertainment Group, OCPR, Zicket, Magnificent Media |
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Ngong Ping 360 Campaign: Ngong Ping 360 2024 Christmas Campaign |
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Victory Hill Exhibitions Brand: NEON Campaign: Magical eCommerce for Harry Potter: Visions of Magic Agency: RED² Digital |
8. Best Brand - Fashion & Apparel
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GMG SEA (Malaysia) Brand: Vans Campaign: Back in Style: How Vans Turned Setbacks into Record-Breaking Growth Agency: ADA Global |
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HLA Garment Malaysia Brand: HLA Campaign: Elevating Identity: HLA’s Strategic Approach to Customer Engagement and Commercial Growth Agency: ADA Global |
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MoneyMax Jewellery Campaign: PrettiGold |
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OTAA Campaign: OTAA Agency: FAMEEZ HAROON |
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Ralph Lauren Campaign: Timeless Luxury All Year Round Agency: Assembly |
9. Best Brand - Food & Beverage
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CJ FoodVille Vietnam Brand: TOUS les JOURS Campaign: TOUS les JOURS Revolutionizing Customer Engagement Agency: SmartOSC Corporation |
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Fonterra Campaign: Digitally Nourished: Fonterra’s Rise as a Food & Beverage Powerhouse in eCommerce Agency: ADA Global |
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FrieslandCampina (AMEA) Brand: Foremost Campaign: Redefining Dairy through Digital Commerce |
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Mars Wrigley Campaign: Best eCommerce Campaign Agency: DKSH eCommerce |
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Mars Wrigley Campaign: Snack & React: Mars Wrigley’s TikTok Commerce Breakthrough in Vietnam Agency: ADA Global |
| PepsiCo & Quaker Campaign: Best eCommerce Campaign – MYSG Regional Campaign Best eCommerce Campaign Agency: DKSH eCommerce |
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SCS Campaign: Agency: DKSH eCommerce |
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The Coca-Cola Company Campaign: FoodMarks Agency: WPP Open X |
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Unilever (Thailand) Brand: Knorr Congee Campaign: Reel it with Knorr Congee Agency: YDM Thailand |
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Vinasoy Brand: Fami Campaign: Famichan & Friends: Building Bridges through Social eCommerce Agency: RED² Digital |
10. Best Brand - Healthcare & Pharma
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Blackmores Campaign: Wellness Beyond the Label: Elevating Health with Education, Trust, and Technology Agency: ADA Global |
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Boehringer Ingelheim Animal Health Campaign: Meowketing |
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Dexcom Campaign: Dexcom Singapore: Driving Connected Diabetes Care through Digital Innovation Agency: DKSH eCommerce |
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Health & Happiness Group (H&H Group) Brand: Swisse Campaign: Swisse Singapore – Made For Men Agency: LEAP Commerce |
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iNova Pharmaceuticals Brand: Betadine Campaign: Driving Everyday Wellness, Scaling as a Mega Brand in SEA |
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Medinova Brand: Hiruscar Campaign: Project: #1 Scar Brand in Asia Agency: DKSH eCommerce |
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Opella Brand: Sanofi Campaign: Synergizing Digital Marketing with Health & Sustainability Agency: DKSH eCommerce |
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Opella (Philippines) Brand: Sanofi Campaign: Click, Care, Convert: Transforming Health Journeys Through Digital Wellness Agency: ADA Global |
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Opella (Vietnam) Brands: Lactacyd, Pharmaton, Enterogermina Campaign: Milky Growth & Gut Defense: A Dual Innovation Play in Healthcare eCommerce Agency: ADA Global |
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Wellous Brand: Tigrox Campaign: Malaysia’s No.1 Tiger Milk Mushroom Beverage |
11. Best Brand - Sports & Fitness
| Bose Campaign: Breakthrough Social eCommerce for Bose: Quality, you can hear. Agency: RED² Digital |
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Garmin Brand: Garmin Vietnam Campaign: From Smartwatch to Way of Life: Redefining eCommerce for Garmin Vietnam Agency: RED² Digital |
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Sports Central Brand: Under Armour Campaign: Curry 12 ‘Lunar New Year’ Midnight Drop Agency: ADA Global |
12. Best Brand - Subscription-Based
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Etiqa Insurance Brand: Tiq by Etiqa Campaign: #Tiqforlife |
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Sentosa Development Corporation Campaign: MySentosa App Agency: Section |
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Singtel Campaign: Singtel B2B eCommerce |
13. Best Brand - Travel & Hospitality
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Minor Hotels Campaign: Minor Hotels master brand launch |
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Ngong Ping 360 Campaign: Ngong Ping 360 2024 Christmas Campaign |
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Pan Pacific Hotels Group Campaign: Pan Pacific 2.0 |
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Sentosa Development Corporation Campaign: MySentosa App Agency: Section |
14. Best Marketplace / eRetailer - Consumer Products
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Dah Chong Hong Campaign: DCH Living Agency: DCH Business Innovations |
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Masan Consumer Campaign: Masan Consumer’s eCommerce Breakthrough: From Offline Leader to Digital Trailblazer Agency: ADA Global |
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Pharmacore Technology and Innovation Brand: KAHF Campaign: KAHF: A Digital E-Commerce First Brand Driving Exponential Growth Across Omni-Channels Agency: Hearts & Science (Malaysia) |
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Vinasoy Brand: Fami Campaign: Famichan & Friends: Building Bridges through Social eCommerce Agency: RED² Digital |
15. Best Marketplace / eRetailer - Lifestyle & Travel
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Dah Chong Hong Campaign: DCH Living Agency: DCH Business Innovations |
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Grab (Thailand) Brand: Grab Delivery Campaign: Grab The Missing Agency: YDM Thailand |
| Miramar Hotel and Investment Company Campaign: From Silos to Synergy: Unifying Miramar’s Loyalty Ecosystem Agency: Prizm Group |
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Victory Hill Exhibitions Brand: NEON Campaign: Magical eCommerce for Harry Potter: Visions of Magic Agency: RED² Digital |
16. Best Emerging eCommerce Brand
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Castrol Campaign: Castrol’s eCommerce Breakthrough: From Offline Giant to Digital Category Disruptor Agency: ADA Global |
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iNova Pharmaceuticals Brand: Acne Aid Campaign: Every Click Counts: The Acne-Aid Digital eCommerce Rise |
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Korea Ginseng Corporation Brand: Jung Kwan Jang Campaign: Redefining Ginseng for the Digital Age Agency: DKSH eCommerce |
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L’Oréal International Brand: Maison Margiela Campaign: Replica Reinvented: Maison Margiela’s Fragrance Breakthrough in eCommerce Agency: ADA Global |
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MoneyMax Jewellery Campaign: PrettiGold |
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Unilever International Brand: OLLY Campaign: Dream Big, Sleep Better: Building the Sleep Wellness Category with Olly SG Agency: ADA Global |
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Pharmacore Technology and Innovation Brand: KAHF Campaign: KAHF: A Digital E-Commerce First Brand Driving Exponential Growth Across Omni-Channels Agency: Hearts & Science (Malaysia) |
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Shell Pilipinas Corporation Brand: Shell Campaign: Shell Philippines “6x2y” Story: How we grew eCommerce 6x in 2 years Agencies: Great Deals eCommerce Corporation, VML, Havas |
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Wellous Brand: Femoire Campaign: Femoire Beyond Beuaty – Glow Unfiltered Real skin. Real stories. Real confidence. (Celebrates raw beauty, authenticity, and inner glow) |
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Wellous Indonesia Brand: D.V.N Campaign: Luminous Beauty, Shine Inside Out |
17. Best eCommerce Consultant
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Appier Client: DFI Retail Group Brand: Mannings Campaign: Personalisation for seamless online shopping journey |
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Embitel Technologies Client: Pidilite Industries Campaign: Digitising Sales in Tier 2 and Tier 3 India: A Human-First Tech Solution by Embitel |
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Imagic Esolutions Client: Nestlé (Zone AOA) Brand: Nestlé & Wyeth Nutrition Campaign: Nestlé x Lazada Regional Super Brand Day 2025 – Sound Of Love |
18. Best eCommerce Innovation
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91APP HK Client: Sa Sa dot Com Brand: Sa Sa Campaign: YouTube Shopping Live |
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Flipkart Commerce Cloud (FCC) Campaign: Flipkart Commerce Cloud (FCC) – South African Marketplace Revolution |
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Imagic Esolutions Client: Nestlé (Zone AOA) Brand: Nestlé & Wyeth Nutrition Campaign: Nestlé x Lazada Regional Super Brand Day 2025 – Sound Of Love |
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Pattern Australia Client: Strand Campaign: Pattern & Strand – Product Feed Optimisation Using Generative AI |
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Xiteb Brand: xCommerz® Campaign: Intellects Transform |
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Zenith Media Client: Nestlé (India) Brand: Kit Kat Campaign: Kit to Kat – Valentine’s Day |
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Zenith Media Client: Nestlé (India) Brand: Maggi Campaign: SUNDAY MAGGI MASTI – Tailored Consumption Occasion |
19. Best eCommerce Solution
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91APP HK Client: Sa Sa dot Com Brand: Sa Sa Campaign: YouTube Shopping Live |
| Botify Client: Singtel Campaign: Search That Delivers: Singtel’s Data-Led Approach to Search Optimisation |
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DKSH eCommerce Client: DKSH Business Unit Technology Campaign: LabShop |
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Embitel Technologies Client: VE Commercial Vehicles Campaign: Phygital CX Reinvented: Embitel’s Role in Building VECV’s Customer-First Digital Journey |
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Grab, Uber, WPP Open X Client: The Coca-Cola Company Campaign: Coke&Go |
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Imagic Esolutions Client: Nestlé (Zone AOA) Brand: Nestlé & Wyeth Nutrition Campaign: Nestlé x Lazada Regional Super Brand Day 2025 – Sound Of Love |
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Section Client: Sentosa Development Corporation Campaign: MySentosa App |
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Section Client: Singapore University of Technology and Design (SUTD) Campaign: Website revamp |
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SmartOSC Corporation Client: Cannatrek Campaign: Future-Ready Marketplace Platform, in Highly Regulated Industry |
| X Client: Alliance Bank Malaysia Campaign: VCC with DCN and now with Spay Gpay |
20. Best Use of AI / Chatbots
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Danone Specialized Nutrition Indonesia Brand: Bebeclub Campaign: Bebeclub AI Poop Tracker Agency: Eyden Indonesia (Part of Volare Advertising Network) |
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Mars Wrigley Campaign: Intelligence In Every Pixel: Mars Wrigley’s AI-Optimized Commerce Agency: ADA Global |
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Singtel Campaign: Seamless Renewal of Service |
| Strand Campaign: Pattern & Strand – Product Feed Optimisation Using Generative AI Agency: Pattern |
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The Hong Kong Jockey Club Campaign: 3D Digital Parade Ring & Interactive AI Horse Selection Station |
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Wellous Campaign: AI Driven Platform – FIV5S |
21. Best Use of Analytics and Data Insights
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AIA Carnival Campaign: AIA Carnival & The World Circus – A Landmark 10th Anniversary Campaign Agencies: The Great Entertainment Group, OCPR, Zicket, Magnificent Media |
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DBS Bank (Hong Kong) Campaign: Proactive Attrition Management through Predictive Modeling and Personalized FX Pricing Recommendation |
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Fonterra Campaign: Smart Performance, Smarter Growth: Using Analytics to Power Fonterra’s Regional eCommerce Success Agency: ADA Global |
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Grab (Thailand) Brand: Grab Delivery Campaign: Grab The Missing Agency: YDM Thailand |
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L’Oréal Taiwan Campaign: Discover Untapped Potential: Dive Deep and Expand Broadly with Signal Lab Agency: iProspect Taiwan |
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Mandarin Oriental Hotel Group Brand: Mandarin Oriental Campaign: Project STAGE Agency: Assembly |
| Nestle Purina Campaign: Campaign vs BAU Performance and Customer Lifetime Value Analysis Agency: ADA Global |
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Prudential Singapore Campaign: Prudential – Lifestages & Product Comparison Agency: Section |
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Singtel Campaign: Singtel B2B AI Recommender |
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The Coca-Cola Company Campaign: Grab Hyper-Segmentation Agency: WPP Open X |
22. Best Use of Personalisation
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Danone Specialized Nutrition Indonesia Brand: Bebeclub Campaign: Bebeclub AI Poop Tracker Agency: Eyden Indonesia (Part of Volare Advertising Network) |
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DFI Retail Group Brand: Mannings Campaign: Personalisation for seamless online shopping journey Agency: Appier |
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L’Oréal Taiwan Campaign: Discover Untapped Potential: Dive Deep and Expand Broadly with Signal Lab Agency: iProspect Taiwan |
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Mars Wrigley Campaign: Seamless Snacking UX Initiative Agency: ADA Global |
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Pan Pacific Hotels Group Campaign: Pan Pacific 2.0 |
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Singtel Campaign: Contextual Search With Intelligence |
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BRAND’s Suntory Thailand Campaign: My BRAND’S Ritual: Personalising Wellness with Every Scan Agency: ADA Global |
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The Coca-Cola Company Campaign: Grab Hyper-Segmentation Agency: WPP Open X |
23. Best Use of SEO / SEM
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Minor Hotels Campaign: Minor Hotels SEO Strategy |
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Ralph Lauren Campaign: Ralph Lauren SEO Campaign Agency: Assembly |
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Shiseido Campaign: Search-Driven Beauty: Transforming User Needs into Commercial Success/ True search optimization isn’t about showing up — it’s about becoming the trusted answer. Agency: iProspect Taiwan |
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Singtel Campaign: Search That Delivers: Singtel’s Data-Led Approach to Search Optimisation Agency: Botify |
24. Best Use of Shopper Marketing
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Abbott Campaign: 3.3 Mega Campaign Agency: Intrepid Asia |
| Miramar Hotel and Investment Company Campaign: From Silos to Synergy: Unifying Miramar’s Loyalty Ecosystem Agency: Prizm Group |
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Opella (Philippines) Brand: Sanofi Campaign: Winning in 3.3 Mega Campaign in Shopee Vietnam Agency: ADA Global |
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Opella Healthcare Brand: Lactacyd Campaign: Winning in 3.3 Mega Campaign in Shopee Vietnam Agency: Intrepid Asia |
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The Coca-Cola Company Campaign: FoodMarks Agency: WPP Open X |
25. Best Campaign – Affiliate Marketing
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Health And Happiness (H&H) Malaysia Brand: Swisse Campaign: TikTok, Shopee, Xiaohongshu: How Swisse Malaysia Turned Affiliates Into Advocates And Drove A Viral Hair Health Launch |
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iNova Pharmaceuticals Brand: Acne Aid Campaign: First Steps to Affiliate Success: Cultivating Trust, Driving Results, Growing Together |
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Mars Wrigley Campaign: Clicks to Conversions: MARS Wrigley’s AI-Powered Affiliate Surge Agency: ADA Global |
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Pacific Healthcare Brand: DG Campaign: Precision in Every Click: DG’s Data-Led Affiliate Strategy for Sustainable Growth Agency: ADA Global |
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Yahoo Campaign: Yahoo Shopping Festival 2024 |
26. Best Campaign - B2B
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DKSH Business Unit Technology Campaign: LabShop Agency: DKSH eCommerce |
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DKSH Consumer Goods Campaign: RedMart DKSH Fair Agency: DKSH eCommerce |
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DKSH Performance Materials Campaign: DKSH Discover China “Jia” Omnichannel campaign Agency: DKSH eCommerce |
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Singtel Campaign: Singtel B2B Mobile Renewal & Retention Campaign |
27. Best Campaign - B2C
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Amorepacific Brand: Innisfree Campaign: Golden Glow-Up: Innisfree’s Precision Commerce for Peak Season Growth Agency: ADA Global |
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Amorepacific Brand: Laneige Campaign: The Bouncy & Firm Comeback: Laneige’s Triple Threat for Radiance Agency: ADA Global |
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FrieslandCampina (AMEA) Brand: Foremost Campaign: Foremost Omega Smart Gold – Exclusive First-To-Launch Super Brand Day on Lazada |
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iNova Pharmaceuticals Brand: Betadine Campaign: Started with Educating, Ended with a Sell-Out Surge Beyond Expectations |
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Korea Ginseng Corporation Brand: Jung Kwan Jang Campaign: Redefining Ginseng for the Digital Age Agency: DKSH eCommerce |
| Miramar Hotel and Investment Company Campaign: From Silos to Synergy: Unifying Miramar’s Loyalty Ecosystem Agency: Prizm Group |
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Nestlé (Zone AOA) Brand: Nestlé & Wyeth Nutrition Campaign: Nestlé x Lazada Regional Super Brand Day 2025 – Sound Of Love Agency: Imagic Esolutions |
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Singtel Campaign: GOMO Value Campaign Agencies: Publicis Chemistry, OMD Singapore |
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The Coca-Cola Company Campaign: FoodMarks Agency: WPP Open X |
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Wellous Brand: Tigrox Campaign: School to Home, Healthy and Strong |
28. Best Campaign - Community-Driven Interactive Experience
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Dexcom Campaign: Dexcom Singapore: Driving Connected Diabetes Care through Digital Innovation Agency: DKSH eCommerce |
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Grab (Philippines) Brand: Grab Campaign: Grab Communi-Kit Agency: NuWorks Interactive Labs |
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Grab (Thailand) Brand: Grab Delivery Campaign: Grab The Missing Agency: YDM Thailand |
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Shell Pilipinas Corporation Brand: Shell Campaign: How Shell Philippines grew eCommerce 6x in 2 years by empowering the Philippine Rider Community Agencies: Great Deals eCommerce Corporation, VML, Havas |
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Watsons Campaign: Watsons Playlist: The P-Pop Power Concert Agency: PraXis Experiential Advertising |
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Wellous Brand: Tigrox Campaign: 100 Stories of Moms |
29. Best Campaign - Content Marketing
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Etiqa Insurance Brand: Tiq by Etiqa Campaign: #Tiqforlife |
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Mars Wrigley Campaign: Pixels of Persuasion: MARS Wrigley’s Data-Led Storytelling Engine Agency: ADA Global |
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Nestlé (Zone AOA) Brand: Nestlé & Wyeth Nutrition Campaign: Nestlé x Lazada Regional Super Brand Day 2025 – Sound Of Love Agency: Imagic Esolutions |
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Ngong Ping 360 Campaign: My Boy Era @ Ngong Ping 360 |
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Ngong Ping 360 Campaign: Ngong Ping 360 2024 Christmas Campaign |
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Shiseido Campaign: Content Is the Catalyst: One Search, One Voice in the AI Era Agency: iProspect Taiwan |
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Shopee Philippines Campaign: What Haffen Vella x Shopee Payday15 Sale Content |
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The Coca-Cola Company Campaign: Grab Hyper-Segmentation Agency: WPP Open X |
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The Hong Kong Jockey Club Campaign: Discover by Classic 3-in-1 app |
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Yahoo Campaign: Yahoo Shopping Festival 2024 |
30. Best Campaign - Cross-border / Multi-market
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DKSH Performance Materials Campaign: Global Personal Care Tradeshow Digital Marketing Omnichannel for In-cosmetic Global 2025 Agency: DKSH eCommerce |
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GP Batteries Campaign: GP Batteries: New Product Launch in Malaysia (eTAG) |
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Medinova Brand: Hiruscar Campaign: Project: #1 Scar Brand in Asia Agency: DKSH eCommerce |
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Opella Brand: Sanofi Campaign: Synergizing Digital Marketing with Health & Sustainability Agency: DKSH eCommerce |
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Reve Brand: Torriden Campaign: From Korea to Cart: Torriden’s Cross-Border Transformation in Vietnam Agency: ADA Global |
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SK-II Campaign: Crystal Clear Debut: SK-II x Shopee Grand Launch Agency: LEAP Commerce |
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The Coca-Cola Company Campaign: FoodMarks Agency: WPP Open X |
| Unilever Brand: Unilever Beauty & Wellbeing Campaign: Beauty Decoded Agency: NuWorks Interactive Labs |
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Victory Hill Exhibitions Brand: NEON Campaign: Magical eCommerce for Harry Potter: Visions of Magic Agency: RED² Digital |
31. Best Campaign - Email
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FrieslandCampina (AMEA) Brand: Foremost Campaign: Driving Foremost D2C growth through personalized email moments |
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Singtel Campaign: Singtel B2B Mobile Service Renewal Campaign |
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Yahoo Campaign: Yahoo Shopping Festival |
32. Best Campaign - Green Initiative
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GP Batteries Campaign: Green Initiative |
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Shell Pilipinas Corporation Brand: Shell Campaign: How Shell Philippines averted 24,980 Kg of CO2 emissions/year via eCommerce Agencies: Great Deals eCommerce Corporation, VML, Havas |
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Singtel Campaign: Digital by Default – Driving Sustainability Through eSIM |
33. Best Campaign - Holiday / Seasonal Marketing
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GMG SEA (Malaysia) Brand: Vans Campaign: Vans 12.12 Comeback: A Holiday Campaign Engineered for Conversion Agency: ADA Global |
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Mars Wrigley Campaign: Snack Season: MARS Wrigley’s AI-Powered Holiday Surge Agency: ADA Global |
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Mondelēz Campaign: Unwrap the Joy: Mondelez’s Limited-Edition Selection Box That Redefined Holiday Gifting Agency: ADA Global |
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Ngong Ping 360 Campaign: Ngong Ping 360 2024 Christmas Campaign |
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Ngong Ping 360 Campaign: My Boy Era @ Ngong Ping 360 |
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Opella (Philippines) Brand: Sanofi Campaign: Care That Celebrates: Uplifting Women Through Wellness this March Agency: ADA Global |
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The Coca-Cola Company Campaign: Philippines Christmas 2024 with foodpanda Agency: WPP Open X |
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Yahoo Campaign: Yahoo Shopping Festival 2024 |
34. Best Campaign - Influencers
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Korea Ginseng Corporation Brand: Jung Kwan Jang Campaign: Redefining Ginseng for the Digital Age Agency: DKSH eCommerce |
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L’Oréal Taiwan Brand: Prada Beauty Campaign: Prada Beauty Launch – Turning the Last into the Loudest Agency: iProspect Taiwan |
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Ngong Ping 360 Campaign: Ngong Ping 360 2024 Christmas Campaign |
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Shopee Philippines Campaign: Sigurado sa Shopee Mall Campaign |
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The Hong Kong Jockey Club Campaign: Tipping One by Discover, Classic 3-in-1 app |
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Vinasoy Brand: Fami Campaign: Famichan & Friends: Building Bridges through Social eCommerce Agency: RED² Digital |
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Wellous Brand: Femoire Campaign: From KOC to Confidence: FEMOIRE’s Influencer Strategy that Converted Trust to Growth |
35. Best Campaign - Integrated Media
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AIA Carnival Campaign: AIA Carnival & The World Circus – A Landmark 10th Anniversary Campaign Agencies: The Great Entertainment Group, OCPR, Zicket, Magnificent Media |
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FrieslandCampina (Thailand) Campaign: Connected Commerce: Friesland Campina’s Integrated Media Engine Driving 51% GMV Growth Agency: Zenith |
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L’Oréal Taiwan Brand: Prada Beauty Campaign: Prada Beauty Launch – Turning the Last into the Loudest Agency: iProspect Taiwan |
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Ngong Ping 360 Campaign: Ngong Ping 360 2024 Christmas Campaign |
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Opella Brand: Sanofi Campaign: Synergizing Digital Marketing with Health & Sustainability Agency: DKSH eCommerce |
| Pharmacore Technology and Innovation Brand: Wardah Campaign: House of Wardah: Accelerating E-Commerce Ambitions Through Integrated Media Mastery Agency: Hearts & Science (Malaysia) |
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Shopee Philippines Campaign: Ang Dali Dali sa Shopee Campaign with BINI |
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Yahoo Campaign: Yahoo Shopping Festival 2024 |
36. Best Campaign - Mobile
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HLA Garment Malaysia Brand: HLA Campaign: HLA’s Mobile-First Commerce Playbook: A Scalable Growth Strategy Agency: ADA Global |
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Nestlé (Zone AOA) Brand: Nestlé & Wyeth Nutrition Campaign: Nestlé x Lazada Regional Super Brand Day 2025 – Sound Of Love Agency: Imagic Esolutions |
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BRAND’s Suntory Thailand Campaign: 7 Days to Better Focus: Driving Daily Wellness Through Mobile Habit Loops Agency: ADA Global |
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The Hong Kong Jockey Club Campaign: Racecourse Experience |
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The Hong Kong Jockey Club Campaign: Discover by Classic 3-in-1 app |
37. Best Campaign - Social Commerce
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DKSH Healthcare Vietnam Brands: Omron, Hiruscar, Uriage, Avene, Acne Aid, Betadine, Physiogel Campaign: Unlocking Healthcare Revenue Potential with Social Commerce Agency: DKSH eCommerce |
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Health And Happiness Indonesia Brand: Swisse Indonesia Campaign: Shine Bright: Swisse Indonesia’s Viral Leap into Social Commerce Agency: Inti Berkat Jaya |
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HLA Garment Malaysia Brand: HLA Campaign: High-Impact Social Commerce: HLA Data-Driven Win on 11.11 Agency: ADA Global |
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iNova Pharmaceuticals Brand: Acne Aid Campaign: Acne-Aid x TikTok LIVE: From New Platform to New Possibilities |
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Nestlé (Zone AOA) Brand: Nestlé & Wyeth Nutrition Campaign: Nestlé x Lazada Regional Super Brand Day 2025 – Sound Of Love Agency: Imagic Esolutions |
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Shell Pilipinas Corporation Brand: Shell Campaign: Shell Philippines: How Social Commerce catapulted a Legacy Brand’s GMV by 48X Agencies: Great Deals eCommerce Corporation, VML, Havas |
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Vinasoy Brand: Fami Campaign: Famichan & Friends: Building Bridges through Social eCommerce Agency: RED² Digital |
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Watsons Campaign: Watsons Playlist: The P-Pop Power Concert Agency: PraXis Experiential Advertising |
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Wellous Brand: Femoire Campaign: Glow Unfiltered Real skin. Real stories. Real confidence. (Celebrates raw beauty, authenticity, and inner glow) |
38. Best Campaign - Social Media
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China Construction Bank (Asia) Campaign: Risk-Powered Optimization for Digital Wealth Agency: Hearts & Science (Hong Kong) |
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Colgate Palmolive Brand: Colgate Campaign: #HelloPurple: Powering Smiles with Malaysia’s Favorite Whitening Serum Agency: ADA Global |
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Korea Ginseng Corporation Brand: Jung Kwan Jang Campaign: Redefining Ginseng for the Digital Age Agency: DKSH eCommerce |
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Ngong Ping 360 Campaign: Ngong Ping 360 2024 Christmas Campaign |
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Opella Brand: Sanofi Campaign: Synergizing Digital Marketing with Health & Sustainability Agency: DKSH eCommerce |
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Shopee Philippines Campaign: What Haffen Vella x Shopee Payday15 Sale Content |
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Unilever (Thailand) Brand: Knorr Congee Campaign: Reel it with Knorr Congee Agency: YDM Thailand |
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Wellous Brand: Femoire Campaign: Glow Unfiltered Real skin. Real stories. Real confidence. (Celebrates raw beauty, authenticity, and inner glow) |
39. Best Campaign - UGC & Community Engagement
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Health And Happiness Indonesia Brand: Swisse Indonesia Campaign: Shine Bright: Swisse Indonesia’s Viral Leap into Social Commerce Agency: Inti Berkat Jaya |
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iNova Pharmaceuticals Brand: Betadine Campaign: Started with Educating, Ended with a Sell-Out Surge Beyond Expectations |
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Nestlé & Wyeth Nutrition Brand: Nestlé & Wyeth Nutrition Campaign: Nestlé x Lazada Regional Super Brand Day 2024 – Generations Of Love Agency: Imagic Esolutions |
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Singtel Campaign: GOMO eSIM Social Campaign |
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Wellous Brand: Tigrox Campaign: Tigrox Community Power: 100 Voices, 1 Mission |
40. Best eCommerce Customer Service
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Amorepacific Brand: Laneige Campaign: From Queries to Confidence: Laneige’s Beauty of Seamless Support Agency: ADA Global |
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FairPrice Group Campaign: Project EVOLVE |
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Sports Central Campaign: Always On: Optimizing Support to Match the Pace of Play Agency: ADA Global |
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Under Armour Campaign: From Order to On-Point: Redefining Speed and Satisfaction in Performance Retail Agency: ADA Global |
41. Best eCommerce Loyalty Programme
| Miramar Hotel and Investment Company Campaign: From Silos to Synergy: Unifying Miramar’s Loyalty Ecosystem Agency: Prizm Group |
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Singtel Campaign: Singtel B2B Loyalty Porgramme |
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BRAND’s Suntory Thailand Campaign: Drink, Scan, Repeat: Turning Daily Rituals into Lasting Loyalty with BRAND’S Club Agency: ADA Global |
42. Best Sales Growth Strategy
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DFI Retail Group Brand: Mannings Campaign: Omni-channel & AI powered campaign driving unprecendented sales growth |
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Health & Happiness Group (H&H Group) Brand: Swisse Campaign: Swisse Malaysia – Wellness That Shines Agency: LEAP Commerce |
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Hill’s Pet Campaign: Hill’s Pet: How Operational Efficiency Fuels Customer Satisfaction & Growth Agency: DKSH eCommerce |
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HLA Garment Malaysia Brand: HLA Campaign: Rebuilding for Scale: HLA Strategic Leap in 2024 Agency: ADA Global |
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iNova Pharmaceuticals Brand: Acne Aid Campaign: The Complete Growth Formula: Operations, Customers & Sales |
| Miramar Hotel and Investment Company Campaign: From Silos to Synergy: Unifying Miramar’s Loyalty Ecosystem Agency: Prizm Group |
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MoneyMax Jewellery Campaign: PrettiGold |
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SriLankan Airlines Campaign: Strategic always-on Google Ads campaigns, seasonal loyalty promotions, new mobile-responsive Internet Booking Engine, AI-powered chatbot to improve customer service, automations. |
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The Coca-Cola Company Campaign: Australia – Refining eCommerce Excellence Agency: WPP Open X |
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Vinda Malaysia Brand: Drypers Campaign: From Click to Cradle: Drypers’ Agile Growth Engine on TikTok Shop Agency: ADA Global |
43. eCommerce Team of the Year - Agency
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ADA Global |
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Imagic Esolutions |
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iProspect Taiwan |
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RED² Digital |
44. eCommerce Team of the Year - Brand
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Blackmores |
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Medinova |
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Minor Hotels |
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Mondelēz |
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Opella (Philippines) |
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Opella (Vietnam) |
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SriLankan Airlines |
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Synergy Via Online |
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The Coca-Cola Company |