2024 Winners
eCommerce Brand of the Year 2024
 |
Nestlé (Zone AOA) |
eCommerce Agency of the Year 2024
 |
DKSH eCommerce |
eCommerce Marketplace / eRetailer of the Year 2024
 |
ZALORA |
1. Best Brand - B2B
 |
Gold DKSH Business Unit Technology Campaign: LabShop Agency: DKSH eCommerce |
 |
Silver Delugs Campaign: Delugs Store Build Agency: Jumpstart Commerce |
 |
Bronze DKSH Performance Materials Brand: DKSH Discover Campaign: DKSH Discover Agency: DKSH eCommerce |
2. Best Brand - Baby, Personal Care & Home Products
 |
Gold Unilever International Campaign: Unilever’s GMV Success Story: Beauty & Household Domination Agency: ADA |
|
|
Silver Kao Corporation Brand: Merries Campaign: Maximising Customer Engagement and Sales in the Baby Care Sector: How Merries Leveraged Data Insights and Customer-Centric Marketing Agency: ADA |
 |
Bronze Haleon Brands: Sensodyne, Aquafresh & Centrum Campaign: Project: Journey To The Top Agency: DKSH eCommerce |
3. Best Brand - Beauty & Wellness
 |
Gold Blackmores Campaign: Project Momentum: Blackmores 4th Year Growth Journey Agency: DKSH eCommerce |
 |
Silver Uriage Eau Thermale Brand: Uriage Campaign: Project CARES, CALMS, HEALS your beloved skin Agency: DKSH eCommerce |
|
|
Bronze Amorepacific Brand: Laneige Campaign: Laneige’s Conversion Revolution: Leading the Charge in GMV and Customer Engagement Agency: ADA |
4. Best Brand - Entertainment
 |
Gold LEGO Campaign: Project: Dream it, Build it Agency: DKSH eCommerce |
 |
Silver Zicket Campaign: A Triumphant Return For AIA Carnival & UBS Presents The World Circus Agency: OCPR |
|
|
Bronze A&W Indonesia (Prima Usaha Era Mandiri) Campaign: A&W #CC Challenge Agencies: Bikin Ide Kreatif Indonesia, Future Mediatrix Indonesia |
5. Best Brand - Fashion & Apparel
 |
Gold Cheak Campaign: Cheak Shopify Plus Build Agency: Jumpstart Commerce |
 |
Silver HLA Garment Brand: HLA Campaign: Foot Forward: Establishing HLA Jeans Shoes as a Premier Fashion Icon Agency: ADA |
|
|
Bronze Rizman Ruzaini Creations Brand: Rizman Ruzaini Campaign: Fashion Forward: Redefining Market Dominance through Strategic Ecommerce Evolution Agency: ADA |
6. Best Brand - Food & Beverage
 |
Gold Mars Wrigley Confectionery (MWC) Brands: Snickers, M&M, Eclipse Campaign: Project Accelerate Growth for Mars Agency: DKSH eCommerce |
 |
Silver AB Food Brand: Ovaltine Campaign: Project: Fuel Your Day with Ovaltine Agency: DKSH eCommerce |
|
|
Bronze PepsiCo Foods Brands: Fritolays, Quaker Campaign: Project: Create more Smiles with every bite Agency: DKSH eCommerce |
7. Best Brand - Healthcare & Pharma
 |
Gold Medinova AG Brand: Hiruscar Campaign: Project Acne Out, Confidence In (4th year Growth Journey) Agency: DKSH eCommerce |
 |
Silver Swisse Malaysia Campaign: Swisse Malaysia Farah Ann Campaign Agency: LEAP Commerce |
|
|
Bronze LG Household & Health Care Brand: Physiogel Campaign: Project: Feel Comfortable in Your Own Skin Agency: DKSH eCommerce |
8. Best Brand - Home & Office Furnishing
 |
Gold Secretlab Campaign: Secretlab’s Innovative Approach: Enhancing Home & Office Furnishing Sales through Customer-Centric Strategies Agency: ADA |
 |
Silver Sojao Campaign: Sojao Shopify Plus Build Agency: Jumpstart Commerce |
|
|
Bronze Schneider Electric Vietnam Campaign: Driving Switch & Socket Sales Excellence with Schneider Electric’s CCC x eCommerce Campaign |
9. Best Brand - Travel & Hospitality
 |
Gold Cathay Pacific Campaign: Cathay Real Time Travel Performance Agency: Digitas HK |
 |
Silver Airport Authority Hong Kong Brand: “My HKG” Mobile App Campaign: One-stop Booking Experience at Airport City Agency: Branch8 |
|
|
Bronze MPT Mobility Campaign: MPT DriveHub: #DriveYourWay Agency: CUE Group |
10. Best Marketplace / eRetailer - Consumer Products
 |
Gold A.S. Watson Group (HK) Brand: Watsons Hong Kong eShop Campaign: Watsons HK App Agency: EY Mtel |
 |
Silver Schneider Electric Thailand Campaign: Powering Up Innovation: Schneider Electric and Logitech’s Co-Branding Campaign Success in Thailand |
|
|
Bronze Delugs Campaign: Delugs Store Build Agency: Jumpstart Commerce |
11. Best eCommerce Campaign - B2B
 |
Gold Synergy Via Online (SVO) Campaign: Make You Possible |
 |
Silver Singtel Campaign: Aurora – B2B Marketplace |
|
|
Bronze Schneider Electric Indonesia Campaign: Elevating eCommerce with Schneider Electric’s ‘Friday Easy Day’ Campaign |
12. Best eCommerce Campaign - B2C
|
Gold ZALORA Campaign: ZALORAYA 2024 |
|
Silver Nestlé (Zone AOA) Brand: Nestlé & Wyeth Nutrition Campaign: Nestlé x Lazada Regional Super Brand Day 2024 – Generations Of Love Agency: Imagic Esolutions |
|
|
Bronze Frito-Lays Campaign: Lay’s Opens a World of Flavor: Unleash Your Taste Buds on a Global Adventure! |
13. Best eCommerce Campaign - Community-Driven Interactive Experience
 |
Gold Wellous Brand: ZENSO Campaign: It’s Zenso Time |
 |
Silver A&W Indonesia (Prima Usaha Era Mandiri) Campaign: A&W Indo. #CC Challenge Agencies: Bikin Ide Kreatif Indonesia, Future Mediatrix Indonesia |
|
|
Bronze Aspire Lifestyles APAC Campaign: Dine & Delight Cashback Extravaganza |
14. Best eCommerce Campaign - Content Marketing
|
Gold Nestlé (Zone AOA) Brand: Nestlé & Wyeth Nutrition Campaign: Nestlé x Lazada Regional Super Brand Day 2024 – Generations Of Love Agency: Imagic Esolutions |
 |
Silver Reckitt Brand: Durex Campaign: Durex’s Content-Driven Strategy Shift to Supercharge eCommerce Agency: PHD Hong Kong |
|
|
Bronze Yahoo Hong Kong Campaign: Yahoo 666 Shopping Festival |
15. Best eCommerce Campaign - Cross-border / Multi-market
 |
Gold LG Household & Health Care Brand: Physiogel Campaign: Project: Feel Comfortable in Your Own Skin Agency: DKSH eCommerce |
 |
Silver L’Oréal Group Brand: SkinCeuticals Hong Kong Campaign: Skincare delivered to you anytime, anywhere Agency: Think China |
 |
Bronze Aspire Lifestyles APAC Campaign: Dine & Delight Cashback Extravaganza |
 |
Bronze HomeKong Mart Campaign: Timeless Hong Kong Mooncake collection x Tai Hang Fire Dragon |
16. Best eCommerce Campaign - Email
|
Gold Singtel Campaign: Aurora Service Renewal Campaign |
|
Silver Aspire Lifestyles APAC Campaign: Vino Voyage: Luxury Wine Dining Experience 2024 |
 |
Bronze EuroHomeDirect® Campaign: Best eCommerce Campaign |
17. Best eCommerce Campaign - Green Initiative
|
Gold Singtel Campaign: Give Your Old Devices A Second Life |
|
Silver Schneider Electric Singapore Campaign: Switch to Sustainability: Recycling Initiative for Switches & Sockets |
|
|
Bronze Alliance Bank Malaysia Campaign: Alliance Bank Virtual Credit Card with Dynamic Card Number Feature |
18. Best eCommerce Campaign - Influencers
|
Gold Schneider Electric Thailand Campaign: APC by Schneider Electric Thailand: Influencers Leading the Power Agency: Gushcloud International |
 |
Silver Amorepacific Brand: Sulwhasoo Campaign: Sulwhasoo’s Influencer Strategy: Maximising GMV and Traffic for Lazada’s Birthday Extravaganza Agency: ADA |
|
|
Bronze The Hong Kong Jockey Club Brand: Tipping One – Discover by Classic 3-in-1 app Campaign: Tipping One by Classic 3-in-1 |
19. Best eCommerce Campaign - Mobile
|
Gold Nestlé (Zone AOA) Brand: Nestlé & Wyeth Nutrition Campaign: Nestlé x Lazada Regional Super Brand Day 2024 – Generations Of Love Agency: Imagic Esolutions |
|
Silver A.S. Watson Group (HK) Brand: Watsons Hong Kong eShop Campaign: Watsons HK App Agency: EY Mtel |
 |
Silver Vinda Campaign: Mobile Commerce Mastery: How Vinda Elevated GMV and Traffic in Lazada’s 11.11 Mega Sale Agency: ADA |
|
|
Bronze The Hong Kong Jockey Club Brand: Discover by Classic 3-in-1 app Campaign: Discover by Classic 3-in-1 app |
20. Best eCommerce Campaign - Social Commerce
|
Gold Nestlé (Zone AOA) Brand: Nestlé & Wyeth Nutrition Campaign: Nestlé x Lazada Regional Super Brand Day 2024 – Generations Of Love Agency: Imagic Esolutions |
|
Silver A.S. Watson Group (HK) Brand: Watsons Hong Kong eShop Campaign: Watsons Order and Pay Express on WhatsApp Agency: Omnichat |
|
Bronze HLA Garment Brand: HLA Campaign: Riding the Livestreaming Wave: How HLA Utilised Shopee Payday Teaser to Boost Sales Agency: ADA |
21. Best eCommerce Campaign - Social Media
|
Gold Nestlé (Zone AOA) Brand: Nestlé & Wyeth Nutrition Campaign: Nestlé x Lazada Regional Super Brand Day 2024 – Generations Of Love Agency: Imagic Esolutions |
|
Silver HomeKong Mart Campaign: Timeless Hong Kong Mooncake collection x Tai Hang Fire Dragon |
|
|
Bronze Schneider Electric Indonesia Campaign: Elevating eCommerce with Schneider Electric’s ‘Friday Easy Day’ Campaign |
22. Best Holiday / Seasonal Marketing eCommerce Campaign
 |
Gold Jardine Restaurant Group Brand: Pizza Hut Taiwan Campaign: Stuffed Crust Double Filling Mugwort Mochi Turtle Pizza – Infused Tradition with a Generational Love for Flavor Agencies: iProspect Taiwan, Isobar Taiwan, Carat Taiwan |
 |
Silver Yahoo Hong Kong Campaign: Yahoo 666 Shopping Festival |
|
|
Bronze Frito-Lays Campaign: #HuatYourLaysFortune |
23. Best Integrated eCommerce Campaign
 |
Gold Dexcom Campaign: Debuting in a New Market: 1st Year Growth in Singapore Agency: DKSH eCommerce |
 |
Silver Danone SN Brand: Bebelac Campaign: Bebelac: Maximizing Impact with Data-Driven Media & Performance Marketing Agency: ADA |
 |
Bronze Colgate-Palmolive (Vietnam) Campaign: Integration for Effective Growth Agency: PMAX |
 |
Bronze Hong Kong Trade Development Council (HKTDC) Campaign: “EXHIBITION+” – Reinvents trade fairs to serve businesses anytime, anywhere |
24. Best use of AI / Chatbots
 |
Gold DBS Hong Kong Campaign: Revolutionizing banking industry with Data Driven AI and Chatbot Integration |
|
Silver Synergy Via Online (SVO) Campaign: Discovering AI FIV5S |
|
|
Bronze SleekFlow Campaign: Best AI-powered Business Communication Software |
25. Best Use of Analytics and Data Insights
|
Gold DBS Hong Kong Campaign: Leading the Way in Best Use of Analytics and Data Insights |
 |
Silver Beiersdorf Brand: Nivea Campaign: Nivea’s Seasonal Sensation: Leveraging Data to Master the Summer Market Agency: ADA |
 |
Bronze DFI Retail Group Brand: Mannings Campaign: Data enrichment program Agency: Appier |
 |
Bronze Mitra Adiperkasa Brand: Steve Madden Campaign: Steve Madden becoming a top-ranked store for footwear and accessories on Shopee Agency: Performics India |
26. Best Use of Customer Retention and Churn Reduction
|
Gold Cathay Pacific Campaign: Cathay Real Time Travel Performance Agency: Digitas HK |
|
Silver Secretlab Campaign: Feedback and Conversion Uplift: Revolutionising Retention via Optimised Customer Experience Agency: ADA |
|
|
Bronze United Cellars Campaign: United Cellars’ eCommerce Overhaul Agency: SmartOSC |
27. Best Use of Personalisation
 |
Gold Dyson Hong Kong Brand: Dyson Campaign: Styling Journey with Dyson on WhatsApp Agency: Omnichat |
|
Silver DBS Hong Kong Campaign: Revolutionizing Banking with Personalized Experiences through Data and AIML |
|
Bronze Singtel Campaign: Aurora – B2B Marketplace |
28. Best Use of SEO / SEM
|
Gold Cathay Pacific Campaign: Cathay Real Time Travel Performance Agency: Digitas HK |
 |
Silver Harvey Norman (Pertama Merchandising) Campaign: From Clicks to Conversions: Harvey Norman’s Digital Sales Transformation Agency: OOm |
|
|
Bronzez Jardine Restaurant Group Brand: Pizza Hut Taiwan Campaign: Stuffed Crust Double Filling Mugwort Mochi Turtle Pizza – Infused Tradition with a Generational Love for Flavor Agencies: iProspect Taiwan, Isobar Taiwan, Carat Taiwan |
29. Best Use of Shopper Marketing
 |
Gold Lenovo Campaign: Lenovo Big Sales Day Campaign Agency: Assembly |
|
Silver Blackmores Campaign: Turning Clicks to Conversions: Shopper Marketing Strategies for Blackmores’ GMV Optimisation on 11.11 Agency: ADA |
|
|
Bronze Sanofi Campaign: Sanofi’s Strategic Voyage: Shopper Marketing Triumph for Lazada 11.11 Agency: ADA |
30. Best eCommerce Consultant
 |
Gold Think China Brands: L’Oreal Group, SkinCeuticals Hong Kong Campaign: Skincare delivered to you anytime, anywhere |
 |
Silver ADA Brands: Rizman Ruzaini Creations, Rizman Ruzaini Campaign: Ecommerce Consulting: Elevating Rizman Ruzaini’s Couture Brand |
|
|
Bronze SmartOSC Brand: United Cellars Campaign: United Cellars’ eCommerce Overhaul with SmartOSC’s Expert Consultancy |
31. Best eCommerce Customer Service
|
Gold Dyson Hong Kong Brand: Dyson Campaign: Styling Journey with Dyson on WhatsApp Agency: Omnichat |
|
Silver Secretlab Campaign: Personalisation Excellence: How Secretlab Transformed Shopper Experience and Sales Agency: ADA |
|
|
Bronze FairPrice Group Campaign: Project WAR (Will to Achieve Resilience) |
32. Best eCommerce Fulfilment
|
Gold ZALORA Campaign: ZALORA Platform Services |
|
Silver L’Oréal Group Brand: SkinCeuticals Hong Kong Campaign: Skincare delivered to you anytime, anywhere Agency: Think China |
|
|
Bronze Singtel Campaign: Endless Aisle |
33. Best eCommerce Innovation
|
Gold Airport Authority Hong Kong Brand: “My HKG” Mobile App Campaign: One-stop Booking Experience at Airport City Agency: Branch8 |
 |
Silver Decathlon Campaign: Leading-Edge Integration: Enhancing Business Performance with ADA’s CoPilot and Predictive Analytics Agency: ADA |
|
|
Bronze QuadMed Campaign: SmartOSC’s QuikCommerce Agency: SmartOSC |
34. Best eCommerce Loyalty Programme
|
Gold A.S. Watson Group (HK) Brand: Watsons Hong Kong eShop Campaign: Watsons Order and Pay Express on WhatsApp Agency: Omnichat |
 |
Silver Schneider Electric Malaysia Campaign: Boosting Sales and Loyalty: The Power of Our Power Product Bundling Campaign |
|
|
Bronze ZALORA Campaign: ZALORA VIP (ZVIP) Loyalty Programme |
35. Best eCommerce Solution
|
Gold Yahoo Hong Kong Campaign: Yahoo 666 Shopping Festival |
|
Silver ADA Brand: Decathlon Campaign: From Vision to Reality: ADA’s CoPilot Solution Propels Decathlon to Ecommerce Excellence |
|
Bronze DKSH eCommerce Brand: DKSH Business Unit Technology Campaign: LabShop |
36. eCommerce Team of the Year - Agency
 |
Gold Ogilvy One |
 |
Silver Imagic Esolutions |
 |
Bronze iProspect Taiwan |
37. eCommerce Team of the Year - Brand
 |
Gold FairPrice Group |
 |
Silver Synergy Via Online (SVO) |
 |
Bronze Singtel |