2023 Winners
eCommerce Brand of the Year 2023
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Watsons Hong Kong |
eCommerce Agency of the Year 2023
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DKSH eCommerce |
eCommerce Marketplace / eRetailer of the Year 2023
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FairPrice Group |
1. Best Brand - B2B
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Gold DKSH Performance Materials Brand: DKSH Discover Campaign: DKSH Discover Agency: DKSH eCommerce |
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Silver DKSH Brand: Connect Customer Campaign: Connect Customer Agency: DKSH eCommerce |
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Bronze Schneider Electric Korea Campaign: Industrial Automation Easy Series Campaign: Empowering Customers with an End-to-End Digital Sales Journey |
2. Best Brand - Baby, Personal Care & Home Products
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Gold LaCorium Health Brand: Dermal Therapy Campaign: Project Sense Me: Unlock Radiant Skin and Confidence Agency: DKSH eCommerce |
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Silver Watsons Hong Kong Brand: Watsons Hong Kong eShop Campaign: Watsons HK Shopping App Agency: EY Mtel |
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Bronze Aveda Campaign: Aveda Super Brand Day Agency: LEAP Commerce |
3. Best Brand - Banking / Financial Services
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Gold Income Insurance Campaign: Driving customer-centric innovation, partnerships and personalisation to enhance customer experience |
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Silver Alliance Bank Malaysia Campaign: Alliance Bank Virtual Credit Card with Dynamic Card Number Feature |
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Bronze MSIG Insurance (Hong Kong) Campaign: “MSIG HK” Mobile App Agency: ESDlife |
4. Best Brand - Beauty & Wellness
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Gold Medinova Brand: Hiruscar Campaign: Project Strive in Confidence: 3rd year Growth Journey Agency: DKSH eCommerce |
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Gold Watsons Hong Kong Brand: Watsons Hong Kong eShop Campaign: Watsons HK Shopping App Agency: EY Mtel |
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Silver Blackmores Campaign: Project Momentum: Blackmores 3rd Year Growth Journey Agency: DKSH eCommerce |
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Bronze Colgate-Palmolive Philippines Brand: Colgate Campaign: Colgate Optic White O2 campaign in Digital & eCommerce |
5. Best Brand - Electronics & Gadgets
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Gold Jumbo Electronics Campaign: Jumbo Electronics Marketplace Site Build Agency: BORN Group |
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Silver Garmin Campaign: The #10KADAY Challenge Agency: RED² Digital |
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Bronze Wahl Campaign: WAHL Super Taper Agency: LEAP Commerce |
6. Best Brand - Entertainment
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Gold Zicket Campaign: Zicket & Eventbrite, A Potent Entertainment E-Commerce Collaboration Agency: OCPR |
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Silver Go City Campaign: The Recovery of International Asian Travellers |
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Bronze Madame Tussauds Brand: Madame Tussauds Singapore Campaign: Unveiling Success: A Wax Museum’s Journey to Digital Excellence with Google Paid Search Campaigns Agency: RED² Digital |
7. Best Brand - Fashion & Apparel
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Gold Ray-Ban Campaign: Ray-Ban Always On Agency: LEAP Commerce |
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Silver Timberland Singapore Campaign: Super Brand Day 2023: How Data & Insights Paved the Way for Timberland’s Most Successful Campaign Ever Agency: ADA Asia |
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Bronze BONIA Campaign: Performance Growth Campaign with Online Exclusive Agency: Meekco.Asia |
8. Best Brand - Food & Beverage
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Gold Mars Wrigley Campaign: Mars Festive Campaigns (CNY & Raya) Agency: DKSH eCommerce |
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Silver PepsiCO Campaign: Best Food Brands PepsiCO Agency: DKSH eCommerce |
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Bronze Emborg
Campaign: That’s what the cheese said! Agency: DKSH eCommerce |
9. Best Brand - Healthcare & Pharma
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Gold Medinova Brand: Hiruscar Campaign: Project Strive in Confidence: 3rd year Growth Journey Agency: DKSH eCommerce |
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Silver Watsons Hong Kong Brand: Watsons Hong Kong eShop Campaign: Watsons eDr app Agency: EY Mtel |
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Bronze LifeScan Brand: One Touch Campaign: Health Best Standard Glucose Agency: DKSH eCommerce |
10. Best Brand - Home & Office Furnishing
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Gold Secretlab Campaign: ADA x Secretlab: Transforming Customer Service from “Wait” to “WOW” Agency: ADA Asia |
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Silver MAJUHOME Concept Campaign: MAJUHOME Concept Riang Raya Agency: Meekco.Asia |
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Bronze Schneider Electric Singapore Campaign: Switch to Sustainability: Recycling Program for Switches & Sockets |
11. Best Brand - Sports & Fitness
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Gold Fitness & Lifestyle Group (FLG) Brand: California Fitness & Yoga (CFYC) Campaign: Vietnam Champion: CFYC’s Decade-Defining Giveaway for a Brighter, Healthier Vietnam Agency: RED² Digital |
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Silver Garmin Campaign: The #10KADAY Challenge Agency: RED² Digital |
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Bronze Fitness & Lifestyle Group (FLG) Brand: California Fitness & Yoga (CFYC) Campaign: Transforming California Fitness & Yoga Through eCommerce: A High-Performance Brand Transformation Agency: RED² Digital |
12. Best Brand - Supermarkets / Hypermarkets
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Gold Blibli (Global Digital Niaga) Campaign: Bliblimart Dihitung Hitung Pasti Untung |
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Silver FairPrice Group Campaign: Overcoming Post Pandemic through Digital Innovations |
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Bronze AEON Campaign: eCommerce Marketplace Optimization Agency: RED² Digital |
13. Best Brand - Travel & Hospitality
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Gold Marina Bay Sands Campaign: Search-Driven Storyteller: Captivating Audiences with SEO Content Agency: RED² Digital |
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Silver Go City Campaign: The Recovery of International Asian Travellers |
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Bronze The Ascott Limited Campaign: Driving direct revenue through DiscoverASR.com |
14. Best Marketplace / eRetailer - Consumer Products
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Gold Watsons Hong Kong Brand: Watsons Hong Kong eShop Campaign: Watsons HK Shopping App Agency: EY Mtel |
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Silver DKSH Campaign: DKMart Marketplace store on HKTV |
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Bronze Jumbo Electronics Campaign: Jumbo Electronics Marketplace Site Build BORN Group |
15. Best eCommerce Campaign - B2B
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Silver Schneider Electric Thailand Campaign: Empowering Sales Transformation: Schneider Electric’s Commando Event Driving Omnichannel Success in Thailand |
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Bronze TTL Campaign: Unlocking Digital Opportunities for B2B Customer Experience Agency: Maxis eCommerce & Retail |
16. Best eCommerce Campaign - B2C
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Gold FairPrice Group Campaign: 9.9 All-In-Sale – All In Omni Campaign |
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Silver The Coca-Cola Company Campaign: ASEAN South Pacific – Treat Night Campaign Agencies: WPP OpenX (Ogilvy, EssenceMediaCom) |
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Bronze Danone Indonesia Brand: Bebelac Campaign: Beyond Promo: Driving Online Commerce Sustainable Business |
17. Best eCommerce Campaign - Content Marketing
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Gold Marina Bay Sands Campaign: Search-Driven Storyteller: Captivating Audiences with SEO Content Agency: RED² Digital |
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Silver Yahoo Hong Kong Campaign: Yahoo End-of-Year Sale Shopping Campaign 2022 |
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Bronze Reckitt Benckiser Campaign: Reckitt Customer Review Ecommerce Campaign Agency: PHD Hong Kong |
18. Best eCommerce Campaign - Cross-border / Multi-market
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Gold Medinova Brand: Hiruscar Campaign: Project Strive in Confidence: 3rd year Growth Journey Agency: DKSH eCommerce |
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Silver LaCorium Health Brand: Dermal Therapy Campaign: Project Sense Me: Unlock Radiant Skin and Confidence Agency: DKSH eCommerce |
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Bronze HUDA Beauty Campaign: HUDA Beauty Lazada Launch Agency: LEAP Commerce |
19. Best eCommerce Campaign - Email
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Gold Aspire Lifestyles APMEA Campaign: Gourmet Globetrotting: A EDM Campaign for Michelin-Starred Dining Restaurants with Aspire Lifestyles |
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Silver FairPrice Group Campaign: Back in Store Striker: Netting Goals for In-Store Sales through Email Campaign! |
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Bronze Income Insurance Campaign: Gro Capital Ease Agency: Merkle Singapore |
20. Best eCommerce Campaign - Influencers
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Gold Kinohimitsu Campaign: Healthier You Happier You Agency: Slashie Media & Marketing |
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Silver Andrina Yvette Campaign: Andrina Yvette : Becoming Global |
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Bronze Singtel Brand: GOMO Campaign: GOMO 5G ‘Not Just Better, Cleverer’ Agency: Publicis Singapore |
21. Best eCommerce Campaign - Mobile
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Gold Income Insurance Campaign: SNACK by Income Agency: OMD Singapore |
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Silver Income Insurance Campaign: SNACK 3.0 – Your Lifestyle, But Better! |
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Bronze Watsons Hong Kong Brand: Watsons Hong Kong eShop Campaign: Watsons HK Shopping App Agency: EY Mtel |
22. Best eCommerce Campaign - Social Commerce
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Gold Nestlé AOA Brand: Nestlé Nutrition, Wyeth Nutrition Campaign: Mama Magic Agency: Imagic Esolutions |
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Silver Kinohimitsu Campaign: Healthier You Happier You Agency: Slashie Media & Marketing |
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Bronze The Coca-Cola Company Campaign: Frestea Nusantara Agencies: WPP OpenX (Ogilvy, EssenceMediaCom) |
23. Best eCommerce Campaign - Social Media
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Gold GO City Campaign: Go See Your Own City |
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Silver Kinohimitsu Campaign: Healthier You Happier You Agency: Slashie Media & Marketing |
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Bronze Andrina Yvette Campaign: Andrina Yvette : Going Global |
24. Best Holiday / Seasonal Marketing eCommerce Campaign
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Gold Blibli (Global Digital Niaga) Campaign: Blibli GaSabar Ramadan Agency: Dentsu Creative Indonesia |
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Silver Yahoo Hong Kong Campaign: Yahoo End-of-Year Sale Shopping Campaign 2022 |
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Bronze L’Oreal Hong Kong Brand: Kérastase Hong Kong Campaign: Celebrating Love & Beauty on “520” Day with Kérastase Hong Kong Agency: Think China |
25. Best Integrated eCommerce Campaign
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Gold FairPrice Group Campaign: 9.9 All-In-Sale – All In Omni Campaign |
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Silver Kinohimitsu Campaign: Healthier You Happier You Agency: Slashie Media & Marketing |
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Bronze Blibli (Global Digital Niaga) Campaign: Blibli home make inspiration come true Agency: Dentsu Creative Indonesia |
26. Best Use of AI / Chatbots
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Gold A.S. Watson Group (HK) Brand: Watsons Hong Kong eShop Campaign: Watsons Here for You WhatsApp Solutions Agency: Omnichat |
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Silver TradeMonday Campaign: TradeMonday – AI Powered Retail Experimental Platform |
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Bronze The National Volunteer & Philanthropy Centre (NVPC) Brand: GIVING.SG Campaign: The Great Singapore Give: A Revolutionary Festive Campaign Agency: RED² Digital |
27. Best Use of Analytics and Data Insights
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Gold Timberland Singapore Campaign: Super Brand Day 2023: How Data & Insights Paved the Way for Timberland’s Most Successful Campaign Ever Agency: ADA Asia |
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Gold Beiersdorf Philippines Brand: Nivea Campaign: Lazada Birthday 2023: Transforming Visitors into Buyers – A Data-Driven Success Story Agency: ADA Asia |
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Silver Income Insurance Campaign: The northstar in data-driven marketing: creating hyper-personalised customer experience at scale Agency: Merkle Singapore |
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Bronze FairPrice Group Campaign: Elevating Omni-Channel Customer Engagement and Experience through Data Analytics and Insights |
28. Best Use of Customer Retention and Churn Reduction
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Gold FairPrice Group Campaign: Sustain Online Groceries Success – Navigating Post-Pandemic Retention |
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Silver Watson Hong Kong Brand: Watsons Hong Kong eShop Campaign: Watsons HK Shopping App Agency: EY Mtel |
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Bronze L’Oreal Hong Kong Brand: Kérastase Hong Kong Campaign: Celebrating Love & Beauty on “520” Day with Kérastase Hong Kong Agency: Think China |
29. Best Use of Personalisation
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Gold Singtel Campaign: eShop Predictive Accessories Recommender |
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Silver Income Insurance Campaign: Hyper-personalisation: Enabling one-to-one communication with all customers across every online and offline touchpoint Agency: Merkle Singapore |
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Bronze Secretlab Campaign: ADA x Secretlab: Transforming Customer Service from “Wait” to “WOW” Agency: ADA Asia |
30. Best Use of SEO / SEM
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Gold FairPrice Group Campaign: Search at Scale Through Automation |
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Silver Focus Point Campaign: Revolutionizing Eyewear Shopping: A New Vision Agency: Maxis eCommerce & Retail |
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Bronze XIXILI Intima Brand: XIXILI Campaign: Redefining the Perfect Fit for Rewarding Organic Gains Agency: Maxis eCommerce & Retail |
31. Best Use of Shopper Marketing
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Gold Genius Creation Trading Brand: Success Mall Campaign: Shop-Share-Earn Programme |
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Silver The Coca-Cola Company Campaign: Vietnam Is Cooking Agencies: WPP OpenX (Ogilvy, EssenceMediaCom) |
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Bronze Schneider Electric Korea Campaign: Industrial Automation Easy Series Campaign: Empowering Customers with an End-to-End Digital Sales Journey |
32. Best eCommerce Consultant
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Gold Agency / Consultant: ADA Asia Client organisation: Beiersdorf Philippines Brand: Nivea Campaign: Lazada Birthday 2023: Transforming Visitors into Buyers A Data-Driven Success Story |
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Silver Agency / Consultant: SmartOSC Corporation Client organisation: OSIM Campaign: SmartOSC’s consulting service for a single source of identity |
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Bronze Agency / Consultant: Maxis eCommerce & Retail Client organisation: Maxis Business Campaign: Maxis Right Expertise Drives Digital Transformation |
33. Best eCommerce Customer Service
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Gold Secretlab Campaign: ADA x Secretlab: Transforming Customer Service from “Wait” to “WOW” Agency: ADA Asia |
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Silver FairPrice Group Campaign: Best eCommerce Customer Service |
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Bronze The Value Property Development (Head Office) Campaign: Night to meet you |
34. Best eCommerce Fulfilment
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Silver Expressprint Brand: PriceCal.co Campaign: Elevating Printers: From Traditional to Online Industry Leaders |
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Bronze Maxima Logistics Brand: deliver.sg Campaign: Order Fulfilment |
35. Best eCommerce Innovation
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Gold FairPrice Group Campaign: Agile In-App Experimentation to drive Conversion, Customer Experience & Cost Efficiency |
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Silver Income Insurance Campaign: SNACK by Income Agency: OMD Singapore |
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Bronze Maxis Business Campaign: Maxis Right Expertise Drives Digital Transformation Agency: Maxis eCommerce & Retail |
36. Best eCommerce Loyalty Programme
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Gold FairPrice Group Campaign: 9.9 All-In-Sale – All In Omni Campaign Agency: NTUC Link (Link Rewards) |
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Silver Malaya Optical Brand: Shop.MalayaOptical.com Campaign: Shop.MalayaOptical’s Member Rewards Agency: Meekco.Asia |
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Bronze MSIG Insurance (Hong Kong) Campaign: “MSIG$ Member Loyalty Program” |
37. Best eCommerce Solution
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Gold Agency / Solution Provider: DKSH eCommerce Client organisation: DKSH Brand: Connect Customer Campaign: Connect Customer |
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Silver Agency / Solution Provider: ZCITY Campaign: ZCITY |
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Bronze Agency / Solution Provider: ADA Asia Client organisation: Beiersdorf Philippines Brand: Nivea Campaign: Lazada Birthday 2023: Transforming Visitors into Buyers – A Data-Driven Success Story |
38. eCommerce Team of the Year - Agency
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Gold Think China |
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Silver Ogilvy Experience |
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Bronze Slashie Media & Marketing |
39. eCommerce Team of the Year - Brand
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Gold FairPrice Group |
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Silver Income Insurance |
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Bronze The Coca-Cola Company |