2022 Winners
eCommerce Brand of the Year 2022
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Bayer |
eCommerce Marketplace / eRetailer of the Year 2022
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FairPrice Group |
eCommerce Agency of the Year 2022
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DKSH eCommerce |
Top 25 eCommerce Marketers
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Danone Individual: Deborah Chong |
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Far East Hospitality Management Individual: Malcolm Leong |
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Fonterra Individual: Liao Weijun |
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Hoiana Resort & Golf Individual: Jit Hoong Ng |
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HP Individual: Foo Siew Ting |
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Kellogg’s Individual: Sharon Tan |
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Lenovo Individual: Ajay Shankar |
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L’Oréal Individual: Ankit Porwal |
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L’Oréal Individual: Lorena López |
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Mondelēz International Indivdual: Charlotte Allen |
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Nestlé Individual: Nadia Touil Louis |
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NTUC Enterprise Co-operative Individual: Lyubomir Minkov |
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Philips Individual: Caitlin Nguyen |
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Pizza Hut Individual: Jayss Rajoo |
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Procter & Gamble Individual: Shankar Viswanathan |
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Reckitt Individual: Luc Wong Lun Hing |
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Schneider Electric Individual: Cristiano Giacchè |
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Sephora Individual: Boris Bataille |
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Shiseido Individual: Juliana Chu |
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The Coca-Cola Company Individual: Sam Way |
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The LEGO Group Individual: U-Fong Chua |
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The Mall Group Individual: Punnic Jotinujit |
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Tune Protect Group Individual: Roy Siew |
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Unilever Individual: Nakul Gaur |
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Wipro Consumer Care (LDW) Malaysia Individual: Christine Ho |
1. Best in eCommerce Brand - B2B
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Gold GrowSari Campaign: #SuperTindera of the Community – Uplifting and digitizing Filipino mom & pop stores to be comprehensive service hubs for the community |
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Silver LINE Company (Thailand) Brand: LINE SHOPPING Campaign: Free Superstar Endorsers Agency: VMLY&R Thailand |
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Bronze DKSH Performance Materials Campaign: DKSH Discover Agency: DKSH eCommerce |
2. Best in eCommerce Brand - Baby, Personal Care & Home Products
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Gold Bayer Brand: Bepanthen Campaign: Bepanthen #BosKecilKu Agencies: Mediacom, Wunderman Thompson |
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Silver Danone Brand: SGM, Bebelac, Nutrilon Campaign: A Hattrick of Excellence: Hacking algorithms for outstanding growth with Danone Growing Up Milk (GUM) Agency: ADA |
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Bronze 7-Eleven Campaign: 7-Eleven Modern Trade eCommerce Agency: DKSH eCommerce |
3. Best in eCommerce Brand - Banking / Financial Services
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Gold Etiqa Insurance Brand: Tiq by Etiqa Campaign: Humanizing insurance online with personalized and simplified customer experience |
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Silver FundPark Campaign: FundPark – the financing solutions for eCommerce |
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Bronze OCB Campaign: GOD OF GÓP Agency: VMLY&R Vietnam |
4. Best in eCommerce Brand - Beauty & Wellness
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Gold The Estée Lauder Companies Brand: La Mer Campaign: Fueling growth for La Mer – Estee Lauder x ADA Thailand Agency: ADA |
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Silver Amorepacific Brand: Laneige Campaign: Laneige Cosmetics: Beauty through the eyes of data Agency: ADA |
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Bronze Watsons Campaign: Look Good Feel Great with Watsons |
5. Best in eCommerce Brand - Electronics & Gadgets
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Gold Dyson Campaign: Dyson (Indonesia) eCommerce + Airwrap Launch Agency: Leap Commerce |
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Silver giga! Campaign: giga! Best Mobile Service in an App |
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Bronze Schneider Electric Japan Campaign: APC by Schneider Electric: Establish an Ideal Telework Environment with #1 UPS |
6. Best in eCommerce Brand - Entertainment
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Gold SEA Gamer Mall (SEAGM) Brand: SEAGM Campaign: User Experience Enhancement Campaign (New Coupon System) |
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Silver LINE Company (Thailand) Brand: LINE SHOPPING Campaign: Free Superstar Endorsers Agency: VMLY&R Thailand |
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Bronze Yoyo Sham Campaign: Yoyo Sham Music Promotion & Launch Activation Agency: PRIZM Group |
7. Best in eCommerce Brand - Fashion & Apparel
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Gold Converse (Conquest Sports) Brand: Converse Campaign: Stepping up the digital commerce experience Agency: eWave |
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Silver VF Group Brand: Timberland Campaign: Timberland: Achieving highest ever one-day sales on Shopee @ July’22 Super Brand Day Agency: ADA |
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Bronze XIXILI Intima Brand: XIXILI Campaign: Embracing Diversity with the Perfect Fit for All Agency: Maxis eCommerce & Retail |
8. Best in eCommerce Brand - Food & Beverage
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Gold MHK Restaurants Brand: McDonald’s Hong Kong Campaign: McDonald’s Digital Transformation Chatbot Activations Agencies: PRIZM Group, DDB Group Hong Kong |
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Silver 7-Eleven Campaign: 7-Eleven Modern Trade eCommerce Agency: DKSH eCommerce |
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Bronze Nestlé (Thai) Brand: NESCAFÉ Campaign: NESCAFÉ – Cheer you up festival |
9. Best in eCommerce Brand - Healthcare & Pharma
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Gold Watsons Campaign: Look Good Feel Great with Watsons Health |
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Silver Roche Diagnostic Brand: Accu-Chek Campaign: Accu-Chek Malaysia Agency: DKSH eCommerce |
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Bronze OMRON Campaign: OMRON Lockdown Online Support Agency: DKSH eCommerce |
10. Best in eCommerce Brand - Home & Office Furnishing
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Gold Blibli Campaign: Blibli’s Home & Living: AI visual search lets people buy what they see Agency: Wavemaker (With YMT) |
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Silver Zinus Campaign: Breaking barriers, Changing Behaviours: How ADA helped Zinus top 12.12 Mega Sales campaign in Vietnam Agency: ADA |
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Bronze Schneider Electric Singapore Campaign: Schneider Electric X ‘Come Home to KOHLER & Friends (Powered by Lazada)’ Agencies: Lazada Singapore, Kohler Singapore |
11. Best in eCommerce Brand - Supermarkets / Hypermarkets
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Gold FairPrice Group Campaign: Digitalising your grocery and food journey Agency: Hogarth Worldwide |
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Silver 7-Eleven Campaign: 7-Eleven Modern Trade eCommerce Agency: DKSH eCommerce |
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Bronze iShopChangi Brands: Estée Lauder, Kinohimitsu Campaign: iShopChangi Mid-year Mega Sale 2022 Agencies: Four Media, Slashie Media & Marketing |
12. Best in eCommerce Marketplace/eRetailer - Consumer Products
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Gold FairPrice Group Campaign: Digitalising your grocery and food journey Agency: Hogarth Worldwide |
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Silver Astro Technologies Indonesia Brand: Astro Campaign: Astro Belanja Ajaib – Magical Shopping with Astro |
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Bronze 7-Eleven Campaign: 7-Eleven Modern Trade eCommerce Agency: DKSH eCommerce |
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Bronze Dodo Mat Brand: Dodo Campaign: Dodo Dual-Layer Car Mat |
13. Best COVID-19 Related Campaign
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Gold FairPrice Group Campaign: FairPrice App – Your Groceries Your Way Agency: Hogarth Worldwide |
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Silver Shopee Philippines Campaign: Shopee Bayanihan Vaccination Efforts |
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Bronze WeLab Brand: WeLab Bank Campaign: WeLab Bank Overspending Overwatch Agencies: Omnicom Media Group Hong Kong |
14. Best eCommerce Campaign - B2B
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Gold DKSH Performance Materials Campaign: DKSH Discover Agency: DKSH eCommerce |
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Silver Schneider Electric Korea Campaign: EOCR Campaign: Drive the Digital for Businesses |
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Bronze LINE Company (Thailand) Brand: LINE SHOPPING Campaign: Free Superstar Endorsers Agency: VMLY&R Thailand |
15. Best eCommerce Campaign - B2C
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Gold OCB Campaign: GOD OF GÓP Agency: VMLY&R Vietnam |
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Silver Lenovo Singapore Brand: Lenovo.com/sg Campaign: Learn and Grow with Lenovo.com |
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Bronze Shopee Campaign: 11.11 Big Sale |
16. Best eCommerce Campaign - Content Marketing
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Gold Bayer Brand: CDR Campaign: CDR #RamadanKembaliKuat Agencies: MediaCom, Wunderman Thompson |
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Silver Shopee Singapore Campaign: Shopee 12.12 Support Local Campaign – #ShopeeCelebratesLocal |
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Bronze Love Island Brand: Love Andaman Campaign: Private Andaman Sea, Only For You Agency: Yell Advertising |
17. Best eCommerce Campaign - Cross-border / Multi-market
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Gold Watsons Campaign: 8.8 Shopathon – The Watsons Multiverse |
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Silver OSIM Campaign: OSIM’s single source of identity across 10 regions Agency: SmartOSC Corporation |
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Bronze iShopChangi Brands: Estée Lauder, Kinohimitsu Campaign: iShopChangi Mid-year Mega Sale 2022 Agencies: Four Media, Slashie Media & Marketing |
18. Best eCommerce Campaign - Email
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Gold McDonald’s Malaysia Campaign: McDonald’s Prosperity Burger Campaign Agencies: OMD, C27 |
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Silver giga! Campaign: You always get the best on the #gigaexperience! |
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Bronze Kiztopia Campaign: Launch of Jumptopia @ GastroBeat Agency: Four Media |
19. Best eCommerce Campaign - Influencers
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Gold Bayer Co. (Malaysia) Brand: Berocca Malaysia Campaign: Lengkapkan Sahur, Semangatkan Ramadan – #BersahurBersamaBerocca Agencies: Fishermen Integrated, MediaCom Malaysia |
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Silver LINE Company (Thailand) Brand: LINE SHOPPING Campaign: Free Superstar Endorsers Agency: VMLY&R Thailand |
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Bronze iShopChangi Brands: Estée Lauder, Kinohimitsu Campaign: iShopChangi Mid-year Mega Sale 2022 Agencies: Four Media, Slashie Media & Marketing |
20. Best eCommerce Campaign - Mobile
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Gold FairPrice Group Campaign: FairPrice App – Your Groceries Your Way Agency: Hogarth Worldwide |
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Silver Philips Domestic Appliances Campaign: Philips Domestic Appliances Regional eCommerce Campaign Agencies: Carat, Dentsu International |
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Bronze Bayer Brand: CDR Campaign: CDR #RamadanKembaliKuat Agencies: MediaCom, Wunderman Thompson |
21. Best eCommerce Campaign - Social Commerce
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Gold LINE Company (Thailand) Brand: LINE SHOPPING Campaign: Free Superstar Endorsers Agency: VMLY&R Thailand |
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Silver OCB Campaign: GOD OF GÓP Agency: VMLY&R Vietnam |
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Bronze Philips Domestic Appliances Campaign: Philips Domestic Appliances Regional eCommerce Campaign Agencies: Carat, Dentsu International |
22. Best eCommerce Campaign - Social Media
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Gold giga! Campaign: giga turns 3 – onboard with giga! |
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Silver Bayer Co. (Malaysia) Brand: Berocca Malaysia Campaign: Lengkapkan Sahur, Semangatkan Ramadan – #BersahurBersamaBerocca Agencies: Fishermen Integrated, MediaCom Malaysia |
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Bronze Piaggio Brand: Liberty Campaign: WE LIBERTY Agency: CLICK (VMLY&R Vietnam) |
23. Best Holiday / Seasonal Marketing eCommerce Campaign
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Gold Bayer Co. (Malaysia) Brand: Berocca Malaysia Campaign: Lengkapkan Sahur, Semangatkan Ramadan – #BersahurBersamaBerocca Agencies: Fishermen Integrated, MediaCom Malaysia |
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Silver Bayer Brand: CDR Campaign: CDR #RamadanKembaliKuat Agencies: MediaCom, Wunderman Thompson |
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Bronze Shopee Philippines Campaign: 11.11-12.12 Big Christmas Sale |
24. Best Integrated eCommerce Campaign
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Gold Bayer Co. (Malaysia) Brand: Berocca Malaysia Campaign: Lengkapkan Sahur, Semangatkan Ramadan – #BersahurBersamaBerocca Agencies: Fishermen Integrated, MediaCom Malaysia |
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Silver FairPrice Group Campaign: FairPrice App – Your Groceries Your Way Agency: Hogarth Worldwide |
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Bronze Shopee Vietnam Campaign: 15.3 Consumer Day |
25. Best eCommerce Consultant
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Gold DKSH eCommerce Campaign: 7-Eleven Modern Trade eCommerce |
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Silver Maxis Business eCommerce Campaign: Redefining Digital Resiliency to Future-proof Malaysian Businesses with Maxis eCommerce |
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Bronze Embitel Technologies Campaign: Digital Transformation of Vehicle Sales Platform – A Compelling Use Case of eCommerce in Automotive |
26. Best eCommerce Customer Service
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Gold Nike Southeast Asia Campaign: Best overall eCommerce Customer Service across Southeast Asia with Nike Southeast Asia as brand showcase Agency: Synagie |
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Silver Aspire Lifestyles APAC Campaign: High Touch Digital Concierge |
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Bronze OYO Hotels and Homes Campaign: OYO |
27. Best eCommerce Fulfilment
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Gold Synagie Campaign: Best overall eCommerce fulfilment across Southeast Asia showcasing Synagie’s high-touch customised as well as green sustainable fulfilment methods |
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Silver Leap Commerce Campaign: Leap Commerce Regional Fulfilment Solution |
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Bronze DKSH eCommerce Brand: OMRON Campaign: OMRON Lockdown Online Support |
28. Best eCommerce Innovation
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Gold Watsons Campaign: Look Good Feel Great with Watsons Health |
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Silver MHK Restaurants Brand: McDonald’s Hong Kong Campaign: McDonald’s Digital Transformation Chatbot Activations Agencies: PRIZM Group, DDB Group Hong Kong |
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Bronze Manulife Vietnam Campaign: Lauching healthcare solution on MoMo e-wallet |
29. Best eCommerce Loyalty Programme
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Gold FairPrice Group Brand: NTUC Link Campaign: FairPrice App – Your Groceries Your Way Agencies: Iris Worldwide, Hogarth Worldwide |
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Silver Danone Nutricia Early Life Nutrition (Hong Kong) Brand: Aptamil – Apta Club Campaign: Danone APTA Predictive CRM Ecosystem Agency: PRIZM Group |
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Bronze giga! Campaign: You always get the best on the #gigaexperience! |
30. Best eCommerce Solution
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Gold DKSH eCommerce Brand: DKSH Performance Materials Campaign: DKSH Discover |
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Silver Modcart Campaign: Bridging Social Discovery To Conversion |
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Bronze Axis Network Technology Campaign: Cross Border eCommerce Digitalisation Program |
31. Best use of AI / Chatbots
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Gold TradeMonday Campaign: TradeMonday – AI Powered Retail Experimental Platform |
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Silver MHK Restaurants Brand: McDonald’s Hong Kong Campaign: McDonald’s Digital Transformation Chatbot Activations Agencies: PRIZM Group, DDB Group Hong Kong |
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Bronze Philips Domestic Appliances Campaign: Philips Domestic Appliances Onsite Search Campaign Hyperautomation with Epsilo Agencies: Dentsu International, Carat, Epsilo |
32. Best Use of Personalisation
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Gold McDonald’s Malaysia Campaign: McDonald’s Prosperity Burger Campaign Agencies: OMD, C27 |
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Silver Uniqlo Indonesia Campaign: How “glocalisation” of content that reflects customer personas, fuels growth Agency: Aisensum |
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Bronze Danone Nutricia Early Life Nutrition (Hong Kong) Brand: Aptamil – Apta Club Campaign: Danone APTA Predictive CRM Ecosystem Agency: PRIZM Group |
33. Best Use of UI / UX Design
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Gold DKSH Performance Materials Campaign: DKSH Discover Agency: DKSH eCommerce |
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Silver Retail Apparel Group Brand: yd. Campaign: A Seamless Customer Experience for yd. Agency: eWave |
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Bronze giga! Campaign: giga! Best Mobile Service in an App |
34. eCommerce Team of the Year - Agency
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Gold Rurutiki |
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Silver Intrepid Group Asia |
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Bronze VMLY&R Thailand |
35. eCommerce Team of the Year - Brand
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Gold NTUC FairPrice |
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Silver giga! |
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Bronze Philips Domestic Appliances |