Vicky Chin

Head of Digital Marketing, ASEAN

BSH Home Appliances 

Vicky Chin is a veteran Digital Marketer who is passionate about connecting brands with people. With over 20 years of global marketing experience on strategic digital marketing and brand management, Vicky has extensive knowledge in digital disciplines, brand marketing and campaign management. As the Head of Digital Marketing for ASEAN at BSH Home Appliances, she oversees the Consumer Marketing and Digital Transition Management Teams where she drives digital transformation in BSH’s ASEAN cluster.

She also spearheaded the “Living with Bosch” Content Marketing initiative which is pivotal in enhancing the Consumer Experience Journey. She received the “Values Champion Recognition Program for Initiative & Determination” award from the Chairman of the Corporate Management Board and CEO of BSH Home Appliances for her role in leading digital and content marketing initiatives.