Sylvia Ong

Director, Head of Marketing

VIPSHOP SEA

Sylvia Ong is currently the Director, Head of Marketing for VIPSHOP Southeast Asia. Sylvia, as the founding team of VIPSHOP SEA, plays a pivotal role in steering the expansion of VIPSHOP, one of China’s largest eRetailers, into the Southeast Asian market. VIPSHOP is listed on the NYSE and has a $15 billion USD in revenue. Leveraging her extensive background in Marketing, including over a decade at Procter & Gamble working on renowned brands such as SK-II, Pampers, Tide, Ariel, Downy, and her prior role as CMO at Oddle, a Series B Food-Tech Start-up, Sylvia is dedicated to leading VIPSHOP SEA towards new heights through innovative branding/content and user growth strategies. Her expertise in planning and launching global campaigns, developing profitable business models in untapped markets, helps to position her as a leader in the rapidly evolving eCommerce sector.