2023 Judge's Profile
Sudarshan Balachandran
Regional Marketing Director & Head
Carousell
Sudarshan (Sud) is an integrated Marketing expert with 12 years of experience at global marketing and analytics agencies and tech firms across Asia.
He has over six years of experience advising on consumer analytics and media planning for Fortune 100 brands & SMEs while working at top media agencies. In his recent roles, he launched a hugely successful global branding platform, “Less Hassle, More Travel”, at Agoda. Also, he has led product positioning and sustainably scaling demand for new verticals at foodpanda across Asia, including grocery delivery service, a shopping marketplace, and a subscription and loyalty program.
He is deeply curious and passionate about topics relating to consumer psychology and statistical methods making marketing campaigns measurable. Sud is a trained engineer from NUS (Singapore), INPG (France), and an MBA grad from HKUST (Hong Kong), London Business School (UK).
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Erica Kerner
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