Sok Hoon Koo

Director of Marketing

Shangri-La Singapore

Sok Hoon is an accomplished marketing leader with extensive experience across the luxury sector, including hospitality, timepieces, fashion, travel, and automotive. She has led 360° brand communications strategies and executed high-impact consumer engagement initiatives throughout her career. Her previous roles include senior marketing positions at BMW Asia, GUCCI, and Breitling, where she notably led the first-ever Breitling Jet Team air display tour in Southeast Asia. She is passionate about marketing and constantly strives to create the most impactful and successful campaigns.