Sharon Tan

Head of Marketing

Eu Yan Sang Singapore

Sharon Tan is the Head of Marketing at Eu Yan Sang Singapore overseeing the business’s marketing efforts across retail, eCommerce and wholesale distribution channels. She is passionate when it comes to telling brand stories, from ideation, execution and amplification of strategic campaigns, her end goal is always to craft a message angle that instinctively resonates with the brand’s target audiences. Ever excited by innovative big ideas that are in alignment to the business’s strategic goals and directions, she is not one for keeping to tried and tested routes, instead constantly challenging how brands/product stories can be told and experienced.

Her everyday involve collaborating closely with internal stakeholders and agency partners to connect business processes with marketing campaigns “end-to-end”. Sharon opines, “good marketing is more than just putting out clever ads/social media content, aesthetically crafted TVCs and key visuals; good marketing must go beyond that to achieve sustainable ROI for the business; holistic marketing is connecting all the dots to ensure that what the consumer ultimately experiences, aligns closely with the brand’s messaging. Only when the consumer’s experience of the product meets with the expectations created by the brand – that’s when and how long-term retention and repeat purchases can occur.”

As part of her portfolio at Eu Yan Sang Singapore, Sharon also oversees Customers Relations, Loyalty Marketing, Digital & Content Marketing strategies.