Serene Lim

AVP Marketing

IHH Healthcare Singapore

Serene brings over 26 years of marketing, media planning, and project management experience across diverse industries including FMCG, luxury, technology, and healthcare, with regional expertise spanning ASEAN. She has worked with global brands such as 7-Eleven Singapore, Mediaedge:cia, and Lenovo.

Currently, Serene leads the marketing team for all IHH Healthcare Singapore brands, which include Mount Elizabeth Hospitals, Gleneagles Hospital, Parkway East Hospital, and the Parkway Shenton network of primary care clinics. These institutions are recognised for their clinical excellence and comprehensive healthcare services, making IHH the largest private healthcare provider in Singapore with over 1,000 beds and more than 1,500 accredited specialists.

Her leadership aligns with IHH Healthcare’s broader vision of patient and consumer centricity, digital transformation, and cross-border collaboration. Serene champions purpose-driven marketing, bold storytelling, and innovative digital strategies to enhance brand equity and foster meaningful patient engagement across all Singapore brands.

She holds key revenue responsibilities, driving patient acquisition and retention through targeted marketing initiatives that contribute directly to the hospitals’ growth. Additionally, she leads commercial planning by collaborating with hospital leadership and cross-functional teams to align marketing strategies with business objectives, manage budgets, and identify market opportunities to maintain competitive advantage.

Through her strategic and innovative approach, Serene is transforming healthcare marketing at IHH Healthcare Singapore into a commercially effective, patient-centered discipline that supports the growth and reputation of its entire portfolio of trusted healthcare brands.