Sarah Lim

Marketing Director Asia Pacific

ADM Asia Pacific

With over 15+ years in Strategic Marketing, Insights driven Innovation, Integrated Marketing Communications and Change Management. Sarah thrives for long term performance through effective & ongoing business transformation to respond to fast moving market conditions, focusing on white space exploration for food and beverage brands with insights driven innovation, nurturing an adaptable team culture and bridging teams together towards a shared vision.

A people leader and mentor with an agile & growth mindset, with the ability to inspire and motivate teams, a strategic brand builder & creative thinker who helps clients interpret and connect-the-dots in a fast-changing consumer landscape for clients’ brand growth opportunities.

Sarah is currently Marketing Director, APAC at ADM, a global leader in Human Nutrition. She has successfully brought teams together via strategy plans for the business and spearheaded insights driven innovation utilising proprietary design thinking innovation tool for branded beverages and foods. She partners with key cross-functional teams within the organisation to drive a collaborative high performance growth culture within ADM APAC Human Nutrition, ensuring ADM portfolio is of relevance to brands, incorporating compelling insights driven value propositions in marketing campaigns, ensuring key performance metrics are met throughout the customer journey process to drive growth.