Samantha Echavez Pathak

Asia Search Lead

3M Innovation Singapore

Samantha Echavez Pathak is the Asia Search Lead for 3M Asia, overseeing SEO and GEO processes across multiple business groups and 11 locales plus Taiwan. Prior to joining 3M, she served as the content lead for a digital marketing agency in Singapore and as the managing editor of a design startup. She brings more than 20 years of experience in content, editorial, and digital marketing.