2021 Judges

Pearline Soh

SVP, Regional Marketing

DBS Bank 

A customer-driven marketer who knows how to effectively harness the power of insights, creativity, media and technology to cultivate a strong brand image and influence consumer behaviour.

With over two decades of multi-market experience spanning across industries such as banking, logistics and utilities, Pearline is currently a senior vice president with DBS Bank and driving compelling Wealth marketing programmes that translate into effective lead generation and impactful client engagement. She has a proven track record in increasing brand share and solving customer challenges with marketing solutions.

In the formative years of her career, Pearline held various strategic marketing and marketing communications positions with successful brands including HSBC, ANZ Bank, DHL and SP Group. She started her career with an ad agency and over the years has gained a solid well-rounded grasps of the many marketing disciplines on both the client and agency sides.